Summary
Overview
Work History
Education
Skills
Timeline
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Brian Ford

Keller,TX

Summary

Results-driven Sales Manager bringing 25+ years of experience in product development, promotion and optimization. Skilled in developing lasting client rapport based on knowledgeable support and consistent service. Proficient in developing and applying advanced marketing, prospecting and merchandising strategies to accomplish promotional goals. Demonstrated success in building networks and supporting branding objectives.

Overview

25
25
years of professional experience

Work History

North Texas Sales Manager

H.A. O'Neil
Humble, TX
05.2018 - Current
  • Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
  • Analyzed business and sales targets using critical problem-solving skills.
  • Provided technical support for customers when needed, answering questions about product features and capabilities.
  • Coordinated Daily Field Reports (DFRs) and distributed to clients.
  • Maintained accurate records of all transactions between customers and company representatives.
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Mentored and internally promoted successful company sales and account management staff into leadership positions to drive company growth.
  • Analyzed customer data to identify trends, preferences, and opportunities for growth.
  • Established relationships with key clients, while maintaining existing customer base.
  • Achieved company growth and brand development through market expansion and sales.
  • Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.

Business Development/CCR Sales Manager

Malin
Addison, TX
06.2006 - 05.2018
  • Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
  • Analyzed business and sales targets using critical problem-solving skills.
  • Provided technical support for customers when needed, answering questions about product features and capabilities.
  • Established ambitious goals for employees to promote achievement and surpass business targets.
  • Analyzed data to identify trends in customer behavior and develop plans accordingly.
  • Performed analysis of current processes within the sales department to identify areas needing improvement.
  • Negotiated contracts with suppliers to achieve cost savings without compromising quality standards.
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Gained market share in new sales performance through aggressive team training.
  • Analyzed customer data to identify trends, preferences, and opportunities for growth.
  • Reduced process gaps by hiring, supervising and coaching employees on sales strategies and protocols, optimizing performance, growth and profitability.
  • Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
  • Built sales forecasts and schedules to reflect desired productivity targets.
  • Researched and capitalized on emerging opportunities to build business and expand customer base.
  • Developed and implemented new sales strategies to update product lines.
  • Created and maintained sales environment to support business objectives.
  • Enhanced sales volume through skilled support to both new and inactive customers.
  • Tracked and analyzed key quantitative metrics and business trends relating to clients and partners.
  • Supported sales team members to drive growth and development.
  • Organized trade shows and other events as a means of increasing visibility in the marketplace.
  • Participated in negotiations with vendors regarding product purchases or contracts.
  • Managed daily operations of sales department, including supervision of staff members.
  • Directed and coordinated products, services and sales activities.
  • Tracked monthly sales to generate reports for business development planning.
  • Monitored industry trends and competitor activities to stay ahead of the competition.

Sales Director

Interlode Material Handling
Fort Worth, TX
06.2003 - 05.2006
  • Coached, developed and motivated team to achieve revenue goals.
  • Provided guidance, mentoring and training support to entry-level sales personnel.
  • Negotiated contracts with potential clients while maintaining a focus on profitability objectives.
  • Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
  • Created reports summarizing monthly performance results against established goals.
  • Conducted market research and reported on competitors.
  • Prepared sales production reports for senior management.
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Analyzed competitors' successes and failures, evaluating impact on market.
  • Tracked and analyzed key quantitative metrics and business trends relating to clients and partners.
  • Maintained professional network of potential clients and business opportunities.
  • Managed financial forecasting for future sales activity based on historical performance metrics.

Territory Manager

Stewart & Stevenson
Dallas, TX
08.1998 - 06.2003
  • Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
  • Analyzed sales data to identify trends and opportunities for growth.
  • Initiated sales process by preparing contracts and drafting proposals.
  • Designed impactful visual presentations to align with product promotion strategy.
  • Maintained all sales records and complied with expense budgets.
  • Conducted market research and reported on competitors.

Education

Bachelor of Science - Criminal Justice

Texas A&M University - Commerce
Commerce, TX
08-1998

Skills

  • Pipeline Management
  • Revenue Forecasting
  • Lead Generation
  • Staff Management
  • Sales Planning
  • Key Account Development
  • Sales Team Training
  • Strategic Planning
  • Vendor Management
  • Sales Tracking
  • Performance Management
  • Account Management
  • Client Relationship Management
  • Territory Sales Management
  • Sales Reporting
  • New Business Development
  • Proposal Development
  • Sales Process
  • Direct Sales
  • Key Account Management
  • Market Intelligence
  • Sales Strategy Development
  • CRM Software
  • Product Knowledge
  • Sales Engagement Techniques
  • Brand-Building Strategies
  • Prospecting Skills
  • Salesforce
  • Sales Territory Growth
  • Market and Competitive Analysis
  • Sales Presentations
  • Verbal and Written Communication
  • Excellent Communication Skills
  • Goal Setting
  • Profit and Revenue-Generating Strategies
  • Territory Management
  • Promotional Sales Events
  • Database Management
  • Relationship Building
  • Consultative Sales
  • Territory and Account Management
  • Social Media Savvy
  • Sales Expertise

Timeline

North Texas Sales Manager

H.A. O'Neil
05.2018 - Current

Business Development/CCR Sales Manager

Malin
06.2006 - 05.2018

Sales Director

Interlode Material Handling
06.2003 - 05.2006

Territory Manager

Stewart & Stevenson
08.1998 - 06.2003

Bachelor of Science - Criminal Justice

Texas A&M University - Commerce

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Brian Ford