Brian Franczak
Crown Point,IN
Summary
Results-driven and seasoned Director of Marketing and Sales with a proven track record of driving revenue growth and expanding market share. A strategic leader with expertise in developing and executing comprehensive marketing and sales strategies aligned with business objectives. Known for building and leading high-performing teams, fostering a collaborative culture, and achieving outstanding results. Proficient in market analysis, brand management, and customer relationship development. Adept at leveraging digital marketing channels and data analytics to inform decision-making. Skilled negotiator with a talent for securing key accounts and favorable contracts. Excellent communication and leadership abilities, with a focus on innovation and achieving measurable success. Seeking to bring a wealth of experience and strategic vision to a dynamic organization poised for growth.
Overview
17
17
years of professional experience
Work History
Executive Marketing Consultant
Impact Networking
Chicago, IL
06.2024 - 09.2024
- Subject matter expert for our sales teams as it pertains to Impact's Marketing Services. Evaluating prospective clients with discovery, analysis, and ultimately recommendations of strategic marketing solutions. These solutions leverage Impact's Managed Marketing Services to address core challenges and objectives that are uniquely identified for each customer.
SALES REPRESENTATIVE
HEALTHGRADES SMART MARKETING
, USA
03.2024 - 06.2024
- Company Overview: Engaged in delivering top-tier medical marketing solutions that bridge the gap between healthcare providers and patient engagement
- Leveraging cutting-edge digital marketing strategies to enhance the online visibility and operational efficacy of healthcare practices
- Implementing comprehensive strategies for healthcare profiles, including SEO, web design, and Google My Business optimization to enhance online visibility and patient interaction
- Utilizing advanced social media marketing techniques and content creation to effectively communicate the value propositions of our healthcare clients, ensuring their message resonates with the target audience
- Through tools like web chat and 24/7 call answering services we help practices streamline patient communication, making healthcare more accessible
- Using detailed analytics to track and optimize the performance of various marketing campaigns, ensuring maximum ROI for healthcare providers
- Engaged in delivering top-tier medical marketing solutions that bridge the gap between healthcare providers and patient engagement
VICE PRESIDENT OF SALES
AMERICAN MARKETING & PUBLISHING, LLC.
DeKalb, IL
04.2007 - 12.2023
- Drove revenue growth by innovating and executing sales strategies tailored to market demands
- Elevated customer satisfaction by cultivating robust relationships and delivering exceptional service
- Expanded market share through proactive prospecting and strategic partnerships
- Led successful expansion into new territories, establishing a strong market presence
- Secured key accounts through targeted presentations, reinforcing brand reputation in the industry
- Expertly navigated intricate negotiations, securing advantageous contracts for long-term success
- Focused on fostering a culture of excellence within the sales team, setting clear expectations, and prioritizing professional development
- Collaborated with the board of directors to update and implement governance policies
- Analyzed data to optimize sales performance, identifying strategic approaches for improvement
- Executed product training, demonstrations, and branding initiatives to boost awareness and revenues
- Achieved established KPIs for company, regional teams, and individual performance
- Collaborated cross-functionally with headquarters, regional teams, and national counterparts for a consistent brand message
- Implemented innovative marketing strategies to drive sales and enhance customer satisfaction
- Strengthened market position through strategic partnerships and aggressive prospecting
- Spearheaded successful expansion into untapped markets, establishing a strong foothold
- Secured key accounts through impactful presentations, enhancing brand reputation
- Negotiated favorable contracts to ensure long-term success and profitability
- Fostered a culture of excellence within the sales team, emphasizing professional development
- Worked with the board of directors to update governance policies for enhanced efficiency
- Utilized data analysis to optimize sales and performance, achieving established KPIs
Education
Bachelor of Science - Business Administration & Management
INDIANA UNIVERSITY NORTHWEST
Gary, IN08.2006
Skills
- Strategic Planning
- Team Collaboration
- Leadership
- Communication
- Market Analysis
- Negotiation
- Brand Management
- Innovation
- Customer Relationship Management
- Budget Management
- Sales Forecasting
- CRM Systems
- Digital Marketing
- Team Development
- Data Analysis
- Results-Driven
Accomplishments
- 2020 VP Field General Award Winner
- 2020 VP Of The Year
- 2019 VP Field General Award Winner
- 2019 VP Of The Year
- 6 Time President Achievement Award Winner
- 8 promotions in my 16.8-year career with AMP
- 2007 - 2023 Yearly goal achieving, and new records achieved throughout my career.
- 2021 - led the Central Region to the most significant growth of all field sales regions.
- 2021 - 34.2% OPTIMA year-over-year improvement, 61.2% Google Street View year-over-year improvement and 17.3% year-over-year Text improvement.
- Growth statistics for each year available upon request.
Timeline
Executive Marketing Consultant
Impact Networking
06.2024 - 09.2024
SALES REPRESENTATIVE
HEALTHGRADES SMART MARKETING
03.2024 - 06.2024
VICE PRESIDENT OF SALES
AMERICAN MARKETING & PUBLISHING, LLC.
04.2007 - 12.2023
Bachelor of Science - Business Administration & Management
INDIANA UNIVERSITY NORTHWEST
Similar Profiles
Nell SchneiderNell Schneider
Production Print Specialist at IMPACT NETWORKING LLCProduction Print Specialist at IMPACT NETWORKING LLC
Patrick BuzzoPatrick Buzzo
Enterprise Developer at Impact NetworkingEnterprise Developer at Impact Networking
Soju KunchandySoju Kunchandy
Service Desk Core Engineer at Impact NetworkingService Desk Core Engineer at Impact Networking