BRIAN GIERTZ
Canton
Summary
Innovative Creative Director known for high productivity and efficient task completion. Skilled in strategic brand development, visual design, and cross-functional team leadership. Excel at communication, problem-solving, and adaptability, ensuring seamless project execution and creative excellence.
Overview
13
13
years of professional experience
Work History
Creative & Marketing Director
Vintage Detroit Collection
Plymouth
11.2022 - 04.2025
- Directed creative and marketing strategy for heritage-driven retail brand, enhancing brand visibility and audience engagement.
- Oversaw end-to-end creation of brand assets across physical and digital media channels.
- Revamped email and SMS strategies for seamless integration with e-commerce platform, boosting sales.
- Achieved $700K revenue through automated and campaign-driven flows.
- Reduced Google Ad spend by 60% while increasing ROAS by 60%.
- Generated $50K in sales from custom-designed T-shirts utilizing direct-to-film technology.
- Secured $35K in B2B/B2C custom DTF orders within first year.
- Increased in-store sales by 125% through organic growth initiatives.
Art Director
Helm
Plymouth
01.2018 - 01.2022
- Directed creative strategy and art direction for top-tier B2B and B2C accounts.
- Developed multi-channel advertising campaigns and large-scale corporate identity projects.
- Led redesign and transition of Stellantis’s e-commerce storefronts across eight brands.
- Created custom graphics and media assets targeting Stellantis Dealers and retail enthusiasts.
- Designed interior wall graphics to communicate Helm’s vision, mission, and company culture.
- Mentored junior designers to enhance skill development and team collaboration.
- Onboarded new accounts and integrated team members into workflows.
Graphic Designer
Helm
Plymouth
01.2015 - 01.2018
- Directed production artists in creating digital assets and managing content effectively.
- Designed custom graphics for branded merchandise, digital media, and print for key accounts.
- Collaborated with team members to develop creative concepts and layouts.
- Led email service provider transition, overseeing training for team members.
- Collaborated with executive leadership on corporate cultural events and strategic initiatives.
Jr. Graphic Designer
Helm
Plymouth
04.2012 - 01.2015
- Managed development of product web images and source files to enhance visual appeal.
- Assisted senior designers in asset management for efficient workflow.
- Created and organized content for sales presentations across printed and digital formats.
- Utilized Adobe Creative Suite to create engaging layouts and illustrations.
- Organized files into digital asset management systems for easy retrieval by other team members.
Education
Bachelor of Arts - Graphic Design
Wayne State University
Detroit, MISkills
- Adobe Creative Suite proficiency
- Creative direction
- Strategic planning
- Email marketing strategies
- Brand identity development
- Graphic design and posters
- Logo and T-shirt design
- Photography skills
- Content creation expertise
- Web design principles
- Google Analytics insights
Affiliations
- Drumming
- Sports
- 3x Fantasy Football Champion
- Volunteering
Accomplishments
- WSU Juried Undergraduate Exhibition - Graphic Design, Sculpture, Video Art
- First place “Revolutions of 1989” Juried Art and Research Poster Competition
References
References available upon request.
Timeline
Creative & Marketing Director
Vintage Detroit Collection
11.2022 - 04.2025
Art Director
Helm
01.2018 - 01.2022
Graphic Designer
Helm
01.2015 - 01.2018
Jr. Graphic Designer
Helm
04.2012 - 01.2015
Bachelor of Arts - Graphic Design
Wayne State University
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