Brian Gilligan
New York,New York
Summary
Results-oriented digital marketing professional with 10 years of experience in digital media activation seeking to leverage expertise in campaign management, audience segmentation, and partnership development to contribute to the success of a larger company in the marketing industry.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Director, Activations
OpTi
06.2019 - Current
- Negotiated favorable contracts with vendors for reduced costs and improved service quality.
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Facilitated cross-functional collaboration for improved decision-making processes within the organization.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Managed digital media activation for diverse client portfolio, overseeing the execution of hundreds of thousands of campaigns across multiple platforms including Meta, Google Ads, Pinterest, Snapchat, and DSPs such as Adelphic, The Trade Desk, Centro, and AppNexus.
- Collaborated with cross-functional teams to develop and implement comprehensive digital marketing strategies tailored to client objectives and target audiences.
- Established partnerships with leading data providers such as LiveRamp, Quorum, and Bluekai to enhance campaign targeting capabilities and optimize audience segmentation.
- Analyzed campaign performance metrics and conducted A/B testing to refine strategies, improve ROI, and drive continuous optimization.
- Provided strategic guidance and recommendations to clients based on industry trends, platform updates, and emerging technologies to maximize campaign effectiveness and exceed KPIs.
- Mentored and trained junior team members on campaign management best practices, platform functionalities, and industry developments.
Senior Account Manager
SRAX / TI Health
06.2016 - 05.2019
- Constructed a protocols and procedures document for the healthcare division that pushed for efficiency and organization across Account Management, Sales, Ad Ops, and Billing departments.
- Promoted to working with the firm’s premier account, managing multiple clients/campaigns estimating to $30 million a year in revenue.
- Created and spearheaded a QA process to gather all historic campaign data that was input to newly built client facing platform.
- Developed a training class for the display advertising side of our business for current and future interns.
- Grew client accounts by 10-20x in revenue by executing strategy to meet clear KPI's and objectives.
Account Manager
Steel Media
10.2015 - 06.2016
- Responsible for the setup, management, and optimizations for digital ad campaigns (display, mobile, video, and email).
- Administered support to the Account Management division; office supply orders, scheduling requests, general inquiries, and any assistance with individual projects.
- Liaison between sales team and ad ops team to ensure/surpass client expectations.
Education
Bachelor of Science - Marketing
Fairfield University
Fairfield, CT06.2014
Skills
- Digital Media Activation
- Campaign Management
- Audience Segmentation
- Partnership Development
- Data Analysis
- Performance Optimization
- Ads Platform Expertise (Meta, Google Ads, Pinterest, Snapchat, DSPs, etc)
- Data Provider Collaboration (ex: LiveRamp)
- Strategic Planning
- Team Leadership
- Building Efficient Process Procedures (utilizing Mondayscom, JIRA, etc)
Accomplishments
- Successfully increased client retention rate by 20% through the implementation of data-driven targeting strategies and performance optimization techniques.
- Generated a 30% increase in campaign ROI for key clients by leveraging advanced audience segmentation methodologies and integrating first-party and third-party data sources.
- Received accolades from senior management for consistently exceeding performance targets and delivering exceptional client satisfaction ratings.
- SRAXmd Acquisition with Haylard Group (03/2017 – 08/2018) - Played a key role in blossoming the healthcare arm start-up (TI-Health) utilizing protocols and procedures, organization, and successful client services resulting in client retention and recognition as a profitable company.
Certification
Google Ads
Adelphic
Timeline
Director, Activations
OpTi
06.2019 - Current
Senior Account Manager
SRAX / TI Health
06.2016 - 05.2019
Account Manager
Steel Media
10.2015 - 06.2016
Bachelor of Science - Marketing
Fairfield University
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