Brian Graham

• Direct and design the overall gaming strategy, focusing on creating innovative and immersive consumer experiences aimed at maximizing user engagement and setting the foundation for future market success.
• Spearhead user engagement and immersion strategies developing NIL integration features, positioning the platform to revolutionize the college athlete experience.
• Develop and execute the marketing strategy for pre-launch brand building, establishing a strong online presence and community engagement to ensure a successful entry into the competitive gaming market.
• Lead the operational and strategic planning of the startup, ensuring alignment with the company’s vision and long-term goals while overseeing all aspects of business development and growth preparation.

• Publisher, Advisor, and Production specialist for the development of immersive consumer experience.
• Secure and manage advisory and production contracts with independent and major AAA studios, increasing operational efficiency by 30% on average, through strategic implementation of Agile methodologies and PM tools

• Advising on user acquisition strategy, digital marketing, and critical technology integration strategy/roadmap, to gain brand awareness, to drive donations

• Scaled the studio's development and established a robust production foundation.
• Led all game production initiatives, driving the studio's growth and success.
• Negotiated favorable contracts with outsource vendors to optimize production costs.
• Delivered development roadmaps for major game projects.
• Trained the entire studio in Agile methodologies to enhance efficiency.
• Served as a servant leader, fostering a collaborative and supportive studio environment.

• Managed the business and P&L for voxel and platforming games, eCommerce transactions, and new product development.
• Increased sustainable revenue by 87% by transitioning to a micro-transactional, eCommerce, and subscription model.
• Partnered with the CEO on critical strategy and business development initiatives.
• Launched two new products to expand brand and IP awareness.
• Directed marketing projects from concept through implementation, ensuring alignment with business goals.
• Analyzed consumer behavior and market trends to enhance features, community engagement, and product value.
• Conducted UX/UI analysis to streamline and improve user experience.
• Mentored teams on best practices to maximize productivity.

• Oversaw delivery and quality of all Magic Leap Studios products.
• Delivered five mixed reality experiences on the Magic Leap 1 platform.
• Established Phased Gates frameworks to accelerate idea and product generation.
• Implemented core Product Management frameworks (Agile SCRUM, Kanban, Lean).
• Introduced Business Intelligence processes and tools to enhance decision-making.
• Set and tracked operational and portfolio KPIs for the studio.
• Built and scaled a Quality Assurance organization for Mixed Reality/AR content.
• Developed a business quality framework to ensure product excellence during development.
• Established a Portfolio Management structure to optimize project oversight.
• Designed long-range product roadmaps based on market data and research.
• Promoted staff development to enhance retention and organizational health.
• Evaluated consumer behavior and trends to refine product features and improve user experience.

• Oversaw the NBA Live franchise, managing a team of 130+ and driving the first product release in 4 years, setting the development model, and product framework for future iterations.
• Managed entire EA Sports product portfolio, creating and managing the first Portfolio Management Organization, implementing standardized processes and tools that increased operational efficiency by ~25% and enhanced product quality.
• Championed the studio’s green-light process, leading to the successful development and launch of 5 industry-defining sports
• Owned resource management function for SPORTS Label Introduced and maintains common process frameworks, standardized tools, and languages.
• Develop quality framework that ensures consumer product quality in development.
• Implemented strategic operational improvements, increasing milestone date accuracy by 41% and elevating product quality, resulting in consistent annual improvements in Metacritic scores. highly technical in nature to senior staff and stakeholders, and aligned product strategy with platforms and other product teams.
• Conceptualized long-range product roadmaps and strategically designed according to market data and research.
• Worked collaboratively with developers, senior-level stakeholders and partners to collect data on deficiencies and provide solutions to long-standing issues.

versaw the Madden NFL franchise, managing a team of 160+ and driving a 40% revenue increase, contributing to over $2 billion in total revenue during the franchise's peak growth period.

• Managed staff of over 100 indirect, 10 direct, and 50 matrixed employees.
• Turn around expert, brought in to save, and ship, two failing Product lines, on time.
• Increased combined milestone date accuracy 41% in 2 years, by leading product development initiatives and next generation transition development for studio.
• Directs efficient team reorganization, and recruits, hires and conducts disciplinary actions.
• Implemented balanced scorecard planning and created studio scorecard for performance measurement.
• Coordinates game submissions with Legal, Manufacturing, and first party to ensure timely product launches.
• Responsible for studio development of predictive quality, and organizes and coordinates P&L’s for game teams.
• Reports on project status, risk mitigation, and action items for multiple SKU’s in studio.
• Oversaw team health and development.
• Increased quality (Metacritic) annually; increasing franchise from 8 points in three years

• Transformed a startup into a major e-commerce player, driving customer growth from 50 to over 25,000 and achieving a 36% annual growth rate through targeted marketing and product strategies.
• Led product strategy, marketing, and developed a data-driven analytics framework that increased customer engagement by 50% and boosted sales by 35%.