Brian Hamby
Owensboro,KY
Summary
Creative and thoughtful marketing leader inspired by the mission of healthcare and grateful for the opportunity to work with incredible, talented people each day to tell life-changing stories. Writes video scripts, articles, ad campaigns, presentations and press conferences that celebrate the work being done at Owensboro Health. Leads an amazing team of designers, videographers, writers and marketing specialists, using a positive, encouraging style. Seasoned in leadership functions such as budget management, vendor relationships, campaign development, brand visibility, and communications.
Overview
27
27
years of professional experience
Work History
Director of Marketing
Owensboro Health
08.2016 - Current
- Managed creative services team, including agency-level graphic designer and videographers, to produce award-winning campaigns, videos, publications and marketing collateral.
- Served as lead media relations contact, writing and issuing press releases, coordinating media requests for TV and print, and preparing talking points for key leaders - including our CEO.
- Served as organization's chief writer, regularly producing video scripts, Town Hall scripts, internal and external articles, patient stories and ad copy.
- Organized major public relations events, including press conferences and public appearances.
- Reorganized marketing department into three teams: creative services, planning and communications.
- Worked with local and national advertising agencies to produce campaigns, including major branding efforts.
- Worked with executive leaders, division and practice leaders and physicians on wide variety of marketing activities.
- Oversaw major website rebuilding projects and development of a quarterly publication, Elevate.
- Supervised Print Shop and worked to improve equipment and overall printing capabilities.
- Led communication and marketing initiatives for many of our system's most pivotal milestones, including opening of a brand new hospital and acquiring two community-based hospitals.
Manager of Marketing
Owensboro Health
01.2015 - 08.2016
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Recruited and trained new creative talent.
- Wrote ad and brochure copy to assist creative services team.
- Developed and implemented new work processes to produce creative work and organized project list.
- Wrote and issued press releases.
- Developed new creative ideas and concepts for ad campaigns.
Marketing Specialist
Owensboro Health
02.2008 - 01.2015
- Wrote and photographed weekly newsletter, Extra, reporting regularly on health system news and events.
- Wrote articles for the system magazine, Vim & Vigor.
- Transitioned weekly newsletter into an internal website.
- Wrote and scripted speaking scripts for major events and press conferences.
- Wrote copy for museum-style exhibits, including historical wall and several art displays.
- Worked with graphics designers to write and produce system's annual report.
- Coordinated major branding video shoots, working with national and local agencies.
- Wrote video scripts for commercials and long-form videos.
- Part of planning and communications team that opened the new Owensboro Health Regional Hospital.
Broadcast Journalist
City Of Owensboro
08.2006 - 07.2008
- Wrote and hosted television shows for City of Owensboro's local cable access channel.
- Created a new television program, Conversations, to profile previous community leaders who have retired.
- Wrote video scripts for specially requested projects, including retirement videos and mayoral presentations.
Development Specialist
WKU Public Radio
02.2007 - 02.2008
- Called on local businesses to promote underwriting opportunities for WKU Public Radio programming.
- Wrote and produced radio copy for underwriting accounts.
Paint Sales Associate
Porter Paints
05.2001 - 03.2007
- Mixed paint colors to create custom blends, using paint mixing machine and spatulas.
- Shared personal recommendations and product knowledge with customers to help determine correct product for customer DIY projects.
- Maintained stock shelves by fronting, facing and straightening products throughout shift.
- Organized marketing campaigns for promotions and store's Grand Reopening event.
Radio Announcer and Sales Representative
Commonwealth Broadcasting
04.1998 - 01.2001
- Hosted radio shows - playing music, writing comedy bits and interviewing guests.
- Performed live radio remote broadcasts from local events and businesses.
- Worked with local businesses to develop marketing campaigns to increase awareness and improve sales.
- Worked with station leadership to develop special promotions and sales campaign ideas.
- Wrote advertising copy.
- Covered various news beats - including city council and school board - writing and reading news copy as needed.
- Anchored special programming, including election results, parades and sports broadcasts.
Education
Bachelor of Arts - Advertising
Western Kentucky University
Bowling Green, KY05.2006
Bachelor of Arts - History
Western Kentucky University
Bowling Green, KY05.2006
High School Diploma -
Providence High School
Providence, KY05.1992
Skills
- Marketing Program Management
- Verbal and Written Communication
- Project Management
- Brand Development
- Corporate Communication
- Marketing Plan Development
- Public and Media Relations
- Brand Messaging
- Marketing and Advertising
- Copywriting
- Content Writing
Accomplishments
Implementation of Press Ganey reputation management program boosted online reviews from 8-10 per month to nearly 250 in 2024.
Media coverage in 2023 netted 896 earned media mentions with a total audience of 1.5 billion and an estimated publicity value of $20 million.
Helped to develop a recruitment campaign (video, social media) that featured 14 team members, 14.6 million impressions and 81,000 clicks to our careers web page.
Led the Marketing team to a number of awards, including 11 Thoroughbred or Merit honors at the 2017 KSHPRM Conference.
Timeline
Director of Marketing
Owensboro Health
08.2016 - Current
Manager of Marketing
Owensboro Health
01.2015 - 08.2016
Marketing Specialist
Owensboro Health
02.2008 - 01.2015
Development Specialist
WKU Public Radio
02.2007 - 02.2008
Broadcast Journalist
City Of Owensboro
08.2006 - 07.2008
Paint Sales Associate
Porter Paints
05.2001 - 03.2007
Radio Announcer and Sales Representative
Commonwealth Broadcasting
04.1998 - 01.2001
Bachelor of Arts - Advertising
Western Kentucky University
Bachelor of Arts - History
Western Kentucky University
High School Diploma -
Providence High School
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