BRIAN HANSEN
WILLIAMSBURG,VA
Summary
Accomplished hospitality executive with a record of elevating guest satisfaction and profitability across diverse hotel brands. Achieved top-tier service rankings and Platinum Awards through strategic operational management and performance metrics. Proven ability to lead cross-functional teams in delivering exceptional results and driving financial growth.
Overview
20
20
years of professional experience
Work History
Regional Director of Operations
HMP PROPERTIES
Williamsburg, VA
11.2022 - Current
- Led Choice Hotel to top 3% in guest service, achieving Platinum Award for 2023 and 2024, positioning for 2025.
- Managed financial initiatives across Hilton, Hyatt, IHG, Choice, Marriott, and Best Western brands, driving strategic alignment and resource optimization.
- Developed operational culture and performance metrics for six hotels at corporate level, enhancing consistency and alignment.
- Directed project management for PIP renovations at Hyatt Place Fredericksburg and Fairfield Inn & Suites, ensuring timely completion and adherence to brand standards.
Regional Director of Operations
SHAMIN HOTELS
Richmond, VA
08.2021 - 11.2022
- Oversaw operations and performance metrics for 7 hotels, ensuring alignment with corporate objectives
- Managed financial, GSS, and corporate initiatives across Hilton, IHG, Hyatt, and Marriott brands to enhance operational standards
- Led project management for all aspects of Hampton Inn and Suites Full PIP renovation, ensuring timely execution and compliance with brand standards
- Oversaw the development of Moxy Downtown Richmond New Build and facilitated pre-opening, opening and post-opening operations.
General Manager
SHAMIN HOTELS, HYATT PLACE RICHMOND AIRPORT
Richmond, VA
03.2019 - 08.2021
- 2019 exceeded top line budget expectations by 4.16% resulting in record year profitability
- Achieved 3% GOP growth over 2018, driven by $2 increase in ADR YOY and 10% positive OCC% shift from market.
- Maintained profitability YOY during COVID-19, achieving 45% GOP and securing $300,000 net positive flow thru.
- 2021 - Elevated Hyatt performance despite market challenges. Hyatt Place Richmond Airport now sits in top 100 (rank 87 of 390) YTD in all QA metrics. Assisted Sister Hyatt Properties achieve 98% score on most recent QA
- Led onboarding and COVID-19 operational development for all 3 Hyatt Place Hotels during restructuring, implementing policies and achieving GBAC accreditation.
General Manager
HILTON HOTEL AND CONVENTION CENTER
Greenville, NC
01.2018 - 04.2019
- Managed P&L for VILLAGE Wood Fire and Grill Restaurant, Hilton Hotel, Hilton Convention Hall, and Greater Greenville Convention Center, ensuring financial performance aligned with strategic goals.
- Led team of 5 executive board members overseeing 7 departments and a labor force of 130+ individuals.
- Increased Food and Beverage room share from $22 per room (56% of rev) to $35 (65% of rev) in 10 months, while controlling overall food cost within 30%/32% of revenue and maintaining labor at an average of 29%.
- CPOR was reduced from a 2017 AVG of $116 to a $103 AVG in rooms. This was achieved by aggressive sales initiatives driving ADR and top line $400,000 over last year, while conservatively controlling cost.
- GSA and QSA scores were consistently above brand average ranking the Hotel within the top 20 of all Hilton Hotels as well as achieved the hotel’s second Outstanding QA inspection from Hilton.
General / Property Manager
DREAM HOTEL GROUP, UNSCRIPTED HOTEL
Durham, NC
10.2016 - 12.2017
- Coordinated infrastructure, development, and operational concepts for newly branded hotel during construction, ensuring alignment with brand vision.
- Managed the FF&E / OS&E ordering and implementation process assuring quality control
- Worked with the Design team regarding all concepts for public areas and guest rooms with a focus on operational
- Oversaw daily operations of hotel, parking deck, and three retail rental spaces, optimizing service delivery and tenant relations.
- Generated revenue for City parking, collected rent, calculated profit share for leased retail spaces, and maintained the overall complex.
- Led IT team in developing infrastructure for PMS, POS, Saber, OTA, and all IT vendor interfacing, enhancing system integration.
- Unscripted by Dream Hotel Group is a new lifestyle brand focusing on the blend of unique experiences, entertainment and food within the hotel market.
General Manager
ISLAND HOSPITALITY, ALOFT BY STARWOOD
Chapel Hill, NC
07.2015 - 08.2016
- Managed and forecasted hotel profitability weekly over a 120-day spread.
- Utilized YOY pace metrics to calculate assumed flow to budget and adjusted expense expectations accordingly.
- Managed key accounts while identifying and assessing new revenue streams with sales department.
- Focused on developing unique nightlife offerings to enhance overall hotel experience.
- Coordinated General Manager movements through GM swap programs and executed RDO responsibilities and inspections.
General Manager
SHAMIN HOTELS, ALOFT BY STARWOOD
Richmond, VA
07.2014 - 07.2015
- Organized and promoted weekly and quarterly nightlife events to drive revenue growth and strengthen community and brand awareness.
- Focused on unique nightlife to enhance hotel experience and attract diverse clientele.
- Successfully maintained bottom line expenses while improving top line revenue.
- Ensure that hotel operations fall within established parameters set forth by Starwood SSB and Shamin Hotels.
General Manager
SHAMIN HOTELS, HAMPTON INN
Mechanicsville, VA
08.2012 - 07.2014
- Elevated SALT scores across all segments, securing hotel's first Outstanding inspection rating from Hilton.
- Sustained acceptable GSS scores and top line revenue throughout 3-month hotel renovation.
- Realized 11% revenue growth over 2012 established budgets.
- A 9% increase over 2013 established budgets while growing the Net Profit 15% YOY.
- Successfully maintained bottom line expenses while improving top line revenue.
Assistant General Manager
SHAMIN HOTELS, HOMEWOOD SUITES
Richmond, VA
02.2011 - 08.2012
- Ensured hotel operations complied with standards set by Hilton Worldwide and Shamin Hotels.
- Prioritized guest experience across all departments at Homewood Suites, recognizing its importance to customer satisfaction.
- Assisted in managing daily hotel operations and guest services.
- Coordinated staff schedules to ensure adequate coverage and service quality.
- Implemented training programs for new employees to enhance service standards.
Education
Associate of Science - Recording - Arts
Full Sail University
Winter Park, FL07-2008
BACHELOR OF MUSIC - Industry- Business
University of North Carolina at Pembroke
Pembroke, NC12-2006
Skills
- Supply chain management
- Operational strategy
- Project management
- Financial analysis
- Performance metrics
- Market analysis
- Customer relationship management
Awards
- HMP 2024 Culture Leadership Award
- 2023 / 2024 Choice Platinum award (Hotel)
- HMP HOTEL Awards 2023 – Service culture, Hotel of the Year
- Hilton 2013 Spirit of Hampton Award
- Shamin Hotels 2014 BN Shaw Leadership Award
Timeline
Regional Director of Operations
HMP PROPERTIES
11.2022 - Current
Regional Director of Operations
SHAMIN HOTELS
08.2021 - 11.2022
General Manager
SHAMIN HOTELS, HYATT PLACE RICHMOND AIRPORT
03.2019 - 08.2021
General Manager
HILTON HOTEL AND CONVENTION CENTER
01.2018 - 04.2019
General / Property Manager
DREAM HOTEL GROUP, UNSCRIPTED HOTEL
10.2016 - 12.2017
General Manager
ISLAND HOSPITALITY, ALOFT BY STARWOOD
07.2015 - 08.2016
General Manager
SHAMIN HOTELS, ALOFT BY STARWOOD
07.2014 - 07.2015
General Manager
SHAMIN HOTELS, HAMPTON INN
08.2012 - 07.2014
Assistant General Manager
SHAMIN HOTELS, HOMEWOOD SUITES
02.2011 - 08.2012
Associate of Science - Recording - Arts
Full Sail University
BACHELOR OF MUSIC - Industry- Business
University of North Carolina at Pembroke