Brian Hanson
Sales Executive
Blue Springs,MO
Summary
Dynamic business development leader with over 22 years of experience driving substantial revenue growth through strategic partnerships, AI-enabled solutions sales, healthcare revenue cycle management, and innovative digital marketing initiatives. Proven expertise in consultative selling, pipeline development, and CRM discipline has consistently resulted in multi-million dollar deals and recognition as a top performer. Adept at coaching teams and designing scalable sales processes for growth-stage companies while leveraging market insights, SEO/PPC strategies, and effective product positioning to enhance market presence and accelerate the adoption of automation in healthcare billing. Committed to delivering impactful results that align with organizational goals and foster long-term success.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Sales Executive
Raxia
07.2023 - 03.2026
- Promoted AI automation for patient AR workflows, driving measurable increase in collections and collection cycle time.
- Defined sales opportunities and designed AI solutions to optimize patient AR processes and increase deal value.
- Managed full sales cycle through close, consistently achieving top sales performance for 2024 and 2025.
- Established regular customer communication to maintain relationships and secure repeat business and establish a referral network.
- Developed sales processes during startup growth to improve pipeline predictability and win rates.
- Coordinated business conferences and trade shows to generate qualified leads and brand visibility.
- Analyzed client AR workflows to identify bottlenecks and recommend process and configuration changes with measurable results.
- Coached junior reps on consultative selling techniques and pipeline management, improving team confidence and sustaining consistent deal progression.
- Maintained precise opportunity documentation and CRM hygiene to ensure clear handoffs, accurate forecasting and dependable executive reporting.
Sales Representative
Waystar
06.2018 - 07.2023
- Promote medical billing software products by displaying knowledge and providing demonstrations of the software platform to prospective customers.
- Define sales opportunities by formulating potential solutions based on clients’ requirements.
- Implement new sales plans and effective marketing strategies to position the business competitively, meet/exceed territory objectives and expand the customer base.
- Establish and maintain customer relations through constant communication and outstanding customer service.
- Top sales rep for 2020 with 300% of quota and $3 million in annual revenue.
- Worked with all ambulatory markets.
- Created the partnership with eSolutions and ICANotes and generated many referral sources with consultants and billing companies.
- Hit quotas of over $700,000 annually
- Achievements:
- Recognized as the Department’s Top Sales Representative for 2020 and received several other Top Performer awards by selling software solutions through successful sales initiatives and tactics.
- Developed key customer relationships and implemented strategies for expanding the customer base, which brought in over $3M annual revenue.
Midwest Business Development
The Smart Cone USA
03.2016 - 06.2018
- Identified market opportunities and distribution channels while creating new business opportunities by prospecting for potential new clients.
- Presented technical products and services to unique clients along with ensuring effective implementation of the campaigns and achievement of the set revenue targets.
- Reviewed all proposals for new products and business schemes before final recommendation to the top management.
- Established business relationships and networks with customers and influencers by tapping industry/professional associations, leading to the development of strategic partnerships.
- Achievements:
- Developed and implemented overarching sales and business development strategy, sales processes, structure, and best practices for the start-up company.
- Contributed ideas and actively participated in the research of new processes, resources, and technologies that can potentially be implemented across clients to provide improved customer solutions.
Owner, Sales, Consultant, Website Developer
i-Connect (The Marketing Fix)
06.2010 - 06.2018
- Developed and executed online marketing strategies and uncovered client needs for website systems.
- Increased company presence on social media and other online marketing strategies such as email marketing, SEO, list building, PPC, etc.
- Led a team of developers to create websites and software for clients, along with identifying business opportunities.
- Achieved marketing goals by producing a functional and high-quality, user-friendly website.
COO/Sales
PSD Tracking, GPS Security (Start-up)
07.2010 - 03.2013
- Championed product strategies and development with internal processes and systems.
- Implemented tools and processes to oversee and track the performance of marketing efforts.
- Drove best practices related to the efficient and flawless production and delivery of products and services.
- Collaborated with stakeholders to understand market priorities, product innovations, and new business opportunities.
Director of Operations and Sales
Edge Tek Solutions, LLC (Online Marketing Start-up)
03.2008 - 06.2010
- Monitored startup sales operations and programs and introduced online marketing plans and web design for businesses.
- Delivered thought leadership and catalyzed action around sales processes, methodology and tools, programs, business cadence, and reporting.
- Recruited and hired a team of sales professionals and drove efficiencies across the startup sales team.
- Revamped end-to-end sales process to increase team productivity.
Mortgage Consultant and Planner
Himalaya Financial Group
04.2006 - 03.2008
Mortgage Loan Officer / IT Professional
Mortgage Professionals, Inc.
09.2005 - 04.2006
Sales Team Leader
Verdigris Marketing Group
09.2004 - 09.2005
Commercial Sales Representative
Imagistics
03.2004 - 09.2004
Education
Associate of Applied Science - Electronics
DeVry Institute of Technology
Kansas City, MOSkills
Artificial intelligence automation specialist
Customer service specialist
Market Research Expert
Strategic Planning Expert
Graphic Design Expert
Product Positioning and Promotion Expert
Public and Media Relations Expert
Business development and planning
Lead prospecting
Business networking
Sales funnel management
Professional networking
Relationship building
Sales expertise
Sales strategy
Sales planning
Sales team leadership
Sales presentations
Goals and performance
Cold calling
Objection handling
Sales forecasting
Upselling strategies
Closing techniques
Prospecting skills
Networking
CRM software proficiency
Quota achievement
Trade show participation
Sales follow-up
Healthcare RCM expert
Certification
Tom Hopkins Sales Training Jul 2004 – Present
Timeline
Sales Executive
Raxia
07.2023 - 03.2026
Sales Representative
Waystar
06.2018 - 07.2023
Midwest Business Development
The Smart Cone USA
03.2016 - 06.2018
COO/Sales
PSD Tracking, GPS Security (Start-up)
07.2010 - 03.2013
Owner, Sales, Consultant, Website Developer
i-Connect (The Marketing Fix)
06.2010 - 06.2018
Director of Operations and Sales
Edge Tek Solutions, LLC (Online Marketing Start-up)
03.2008 - 06.2010
Mortgage Consultant and Planner
Himalaya Financial Group
04.2006 - 03.2008
Mortgage Loan Officer / IT Professional
Mortgage Professionals, Inc.
09.2005 - 04.2006
Sales Team Leader
Verdigris Marketing Group
09.2004 - 09.2005
Commercial Sales Representative
Imagistics
03.2004 - 09.2004
Associate of Applied Science - Electronics
DeVry Institute of Technology
Some Former Clients
- Doylestown Hospital
- Auctus Group
- Orthopedic Institute of New Jersey
- CityMD/Summit Health – Now VillageMD
- E Central Medical Management
- MedLoop
- Pacific Medical Management Services
- Oasis Claim Management
- ICANotes
- Carolina Psychiatry Center
- Lakeview Surgery Center
- Mercy Health
- University of Tennessee
- Columbus Nephrology
- Culpepper Surgery Center
- BRSi health Science Center
- Orthopedic Institute of New Jersey