Brian Hawkins
Executive-level Sales Professional
Orlando,FL
Summary
Dynamic healthcare sales professional with 10+ years of experience across diagnostics, digital therapeutics, and pharmaceuticals. Proven record of exceeding quota (2X Circle of Excellence Award Winner), leading complex account strategies, launching innovative products, and driving growth through data-driven, consultative, and Challenger-based selling. Strong leader with proficiency in growing professional network, influencing decision-makers, and devising successful strategies. Collaborative and strategic team leader with a robust background in customer relationship management.
Overview
14
14
years of professional experience
Work History
Lead Pipeline Solutions Account Manager
Exact Sciences
01.2025 - Current
- Develop and activate early-market strategy by identifying high-value health systems, ACOs, and innovation-forward accounts to accelerate adoption ahead of commercial launch in October 2025
- Educate executive stakeholders, clinicians, and decision-makers on clinical utility, value proposition, and future-state impact of MCED testing
- Partner cross-functionally with Marketing, Medical Affairs, Market Access, and Commercial Leadership to shape launch readiness, messaging, and field insights
- Own national and regional pipeline accounts for Exact Sciences’ emerging MCED (Multi-Cancer Early Detection) portfolio, driving market development and early adoption
- Build on pre-launch commercialization strategy to convert early demand signals into active pilots, evaluations, and long-term adoption pathways
- Lead cross-functional execution with Marketing, Medical Affairs, Precision Oncology, Legal, and Commercial teams to ensure launch momentum
- Serve as primary strategic partner to health system executives and decision-makers within non-traditional segments to advance MCED adoption and integration
Senior Screening Solutions Specialist
Exact Sciences
Orlando, FL
04.2024 - 12.2024
- Led strategic sales initiatives using advanced market analysis to identify growth opportunities for Cologuard© to consistently exceed revenue targets
- Analyzed sales data and performance trends to optimize account strategies and drive data-backed decision-making
- Built cross-functional partnerships to deliver integrated sales solutions, expand market reach, and enhance product adoption
- Engaged ACO stakeholders and cultivated KOL relationships to drive thought leadership and disease-state awareness
Senior Account Executive
Akili Interactive Labs, Inc. (Startup)
Orlando, FL
11.2022 - 10.2023
- Launched EndeavorRx©, a first-in-class digital therapeutic for pediatric ADHD, achieving 135% quota in Q2
- Expanded product utilization by 242% through strategic C-suite and HCP engagement (Pediatrics, Psychiatry, Neurology)
- Partnered cross-functionally with Marketing, Commercial, Product, Medical Affairs, and Pharmacy teams to ensure compliant and successful launch
- Delivered quarterly business reviews and performance insights to leadership using Salesforce; supported field sales training via Trello and Confluence
Senior Screening Solutions Specialist
Exact Sciences
Orlando, FL
02.2020 - 11.2022
- Earned Circle of Excellence Award (Top 7%, 2021) selling Cologuard© by navigating complex ACO environments and multi-level stakeholder needs
- Delivered market insights and opportunity analysis using Tableau and Salesforce to drive strategic positioning and sales growth
- Served as Peer Leader, guiding a team of eight to a #2 national ranking in 2021
Regional Sales Trainer
Exact Sciences
02.2020 - 11.2022
- Designed and delivered customized regional training programs that improved sales execution and market performance for Cologuard©
- Identified knowledge gaps across the commercial organization and partnered with training and cross-functional teams to address them on a bi-weekly cadence
- Facilitated onboarding, new hire, advanced leadership, and ongoing training aligned with Challenger Sale methodology
Professional Medical Representative
Exact Sciences
Orlando, FL
06.2018 - 02.2020
- Achieved Circle of Excellence (Top 7%, 2019) for consultative selling of Cologuard© across GI, Primary Care, Women’s Health, ACOs, and IDNs
- Developed and executed strategic account plans through strong internal collaboration to improve patient outcomes and customer value
- Drove revenue growth by identifying emerging market opportunities and leveraging strong provider relationships
Territory Manager
Nestlé Purina PetCare
Orlando, FL
06.2017 - 06.2018
- Exceeded 100% quota across 40+ SKUs through strategic planning, collaboration, and effective territory management
- Partnered with Marketing and Area Managers to implement training initiatives, merchandising strategies, and promotional programs
- Built data-driven merchandising and retail plans that increased conversion and product visibility
Pharmaceutical Sales Representative
Takeda Pharmaceuticals
Rockford, IL
12.2016 - 06.2017
- Consistently exceeded quarterly goals, including 140% (FQ3 2016) and 156% (FQ1 2016), promoting Trintellix© for MDD
- Executed integrated commercial strategies leveraging market access, contracting knowledge, and territory insights
Pharmaceutical Sales Representative
IQVIA (Quintiles), Takeda Contract
09.2014 - 12.2016
- Successfully launched Contrave©, achieving 693% of goal in FQ4 2014
- Ranked Top 5% nationally through innovative market penetration strategies and strong customer relationships
Sales & Marketing Coordinator
Capital One
09.2011 - 09.2014
- Awarded Sales Associate of the Year (2012 & 2013) for driving growth through multi-channel sales and marketing campaigns
- Led sales planning, presentations, events, and coaching initiatives to improve team performance
Education
Bachelor of Arts - Marketing Communication
Columbia College Chicago
Chicago, IL12-2011
Associate in Sciences - Biological Sciences
Rock Valley College
Rockford, IL05-2009
Skills
- Account development and management
- Teamwork and collaboration
- Goals and performance
- Customer service
- Business development
- Client relationship building
- Strategic planning
- Marketing and contract negotiation
Additional Information
- Awards: Multiple Circle of Excellence recognitions (Top 7% performer)
- Tools & Platforms: Salesforce, Tableau, Trello, Confluence
- Sales Methodologies: Challenger Sale, Consultative & Solution-Based Selling
Timeline
Lead Pipeline Solutions Account Manager
Exact Sciences
01.2025 - Current
Senior Screening Solutions Specialist
Exact Sciences
04.2024 - 12.2024
Senior Account Executive
Akili Interactive Labs, Inc. (Startup)
11.2022 - 10.2023
Senior Screening Solutions Specialist
Exact Sciences
02.2020 - 11.2022
Regional Sales Trainer
Exact Sciences
02.2020 - 11.2022
Professional Medical Representative
Exact Sciences
06.2018 - 02.2020
Territory Manager
Nestlé Purina PetCare
06.2017 - 06.2018
Pharmaceutical Sales Representative
Takeda Pharmaceuticals
12.2016 - 06.2017
Pharmaceutical Sales Representative
IQVIA (Quintiles), Takeda Contract
09.2014 - 12.2016
Sales & Marketing Coordinator
Capital One
09.2011 - 09.2014
Bachelor of Arts - Marketing Communication
Columbia College Chicago
Associate in Sciences - Biological Sciences
Rock Valley College