Summary
Overview
Work History
Education
Skills
Timeline
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Brian Henry

Atlanta,GA

Summary

Results-driven creative strategist with a strong background in storytelling, content marketing, and digital transformation. Adept at developing compelling narratives, social content frameworks, and product marketing strategies to drive engagement and visibility. Extensive experience collaborating with multidisciplinary teams to craft innovative and emotive brand stories. Passionate about delivering outstanding creative concepts while staying at the forefront of emerging sports, design, culture, and technology trends.

Overview

8
8
years of professional experience

Work History

Internet Sales Consultant

BMW of South Atlanta
Union City, GA
09.2024 - Current
  • Contributed to long-term and seasonal creative concepts in collaboration with studio teammates and brand partners.
  • Developed and executed data-driven marketing campaigns, increasing lead conversion rates and online traffic.
  • Managed storytelling efforts across multiple platforms, ensuring content met and exceeded the highest brand standards.
  • Partnered with teams across editorial, art direction, styling, photography, production, post-production, merchandising, and marketing.

Recruiter

Aerotek
Atlanta, GA
02.2024 - 05.2024
  • Identified and engaged top talent using data-driven recruiting strategies, optimizing placement efficiency and retention rates.
  • Managed candidate pipelines within CRM and cloud-based HR platforms to track performance metrics and improve hiring workflows.
  • Created reports on key recruitment metrics such as time-to-fill and cost-per-hire.
  • Ensured compliance with applicable laws and regulations regarding recruitment activities.

Internet Sales Consultant

Rick Hendrick Chevrolet
Duluth, GA
11.2021 - 02.2024
  • Developed compelling content for product promotions, increasing lead conversion and customer engagement.
  • Utilized predictive analytics and AI tools to optimize marketing strategies and improve audience targeting.
  • Organized internet leads and developed strategies to streamline sales processes.
  • Led B2C sales initiatives, enhancing digital customer experiences and driving revenue growth.

Sales Consultant

Hendrick GM Southpoint
Durham , NC
04.2017 - 11.2021
  • Collaborated with marketing teams to develop and implement social media and online advertising strategies.
  • Developed and maintained relationships with new and existing clients to increase sales revenue.
  • Reset store displays for special events and seasonal merchandise changes.
  • Used digital CRM tools and data insights to optimize customer experience and drive sales.

Education

Bachelor of Science - Behavioral Sciences

North Carolina Central University
Durham, NC
12-2025

Skills

  • Creative Storytelling & Narrative Development
  • Content Strategy & Brand Positioning
  • Social Media & Digital Marketing
  • Scriptwriting & Editorial Planning
  • Cross-Functional Collaboration
  • Market Research & Trend Analysis
  • Project Management & Campaign Execution
  • Strong Communication & Attention to Detail

Timeline

Internet Sales Consultant

BMW of South Atlanta
09.2024 - Current

Recruiter

Aerotek
02.2024 - 05.2024

Internet Sales Consultant

Rick Hendrick Chevrolet
11.2021 - 02.2024

Sales Consultant

Hendrick GM Southpoint
04.2017 - 11.2021

Bachelor of Science - Behavioral Sciences

North Carolina Central University

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