20 years of implementing resident event and retention programs
Overview
24
24
years of professional experience
Work History
Community Director
Marquis on Gaston
04.2018 - Current
Demonstrated a remarkable track record by achieving and sustaining an impressive 95% average occupancy rate across a portfolio of 480 units
This accomplishment was realized through the adept implementation of strategic rent adjustments in the 8-10% range, alongside the meticulous supervision of comprehensive property revitalization projects
Eclipsed competition posed by emerging rivals with enhanced amenities by consistently outperforming targets for occupancy and Net Rental Income (NRI)
This success was orchestrated through a blend of astute oversight of property refurbishments, inventive marketing endeavors, and inventive resident retention strategies
Spearheaded successful lease-ups and transformative property enhancements, assisted with lease up at sister communities with training and marketing
This showcased consummate leadership abilities and culminated in delivering superlative outcomes that exceeded expectations
Directed a diverse multi-site portfolio spanning up to 1000 apartments, spotlighting a remarkable capacity for optimizing property performance and propelling the achievement of desired outcomes
In this capacity, exhibited an adept skillset in strategically enhancing asset performance and delivering tangible results
Pioneered and executed innovative marketing campaigns that established Marquis on Gaston as a premier living destination, effectively capturing the attention of target demographics and fostering a sense of community
Leveraged proactive resident engagement initiatives, enhancing tenant satisfaction and loyalty
Instituted a tenant feedback system resulting in heightened service quality and improved resident relations
Collaborated with cross-functional teams to meticulously plan and execute property renovations, ensuring minimal disruption to current residents while modernizing facilities and amenities to align with contemporary standards
Employed data-driven insights to fine-tune rental strategies, resulting in optimal pricing structures that maximized revenue without compromising occupancy rates
Maintained a comprehensive understanding of the local real estate landscape, enabling swift adaptation to market dynamics and staying ahead of trends to retain Marquis on Gaston's competitive edge.
Property Manager
Windhaven Park
02.2017 - 01.2018
Orchestrated an extensive multi-million dollar renovation initiative, meticulously orchestrating complete overhauls of both exterior and interior elements across a 474-unit property
This endeavor resulted in a revitalized living environment and enhanced tenant experience
Effectively elevated the price per square foot from a modest sub-$1 figure to an impressive $1.40
This achievement was accompanied by a skillful management approach that maintained occupancy levels at 93% and further propelled them to an impressive 97% by the final quarter
Architected a high-impact resident retention program that yielded remarkable results, catapulting renewal rates from a modest 30% to a consistently robust 60%
Simultaneously, deftly executed rent increases in the range of 8-10%, maintaining a delicate balance between tenant satisfaction and revenue optimization
Significantly amplified the digital footprint of the property by implementing a proactive strategy that involved daily updates across diverse social media and marketing platforms
Additionally, undertook strategic enhancements to reputation management sites, resulting in an augmented brand image and elevated levels of tenant engagement
Implemented comprehensive tenant satisfaction surveys to gauge resident preferences, leading to targeted improvements in property amenities and services that in turn contributed to higher retention rates
Collaborated closely with contractors and design teams during renovations, ensuring projects were delivered within established timelines and budgets while adhering to the highest quality standards
Innovatively leveraged data analytics to identify and capitalize on optimal pricing models, resulting in favorable financial outcomes without compromising the property's desirability
Fostered an atmosphere of open communication and approachability, actively addressing tenant concerns and feedback, which fostered a sense of community and boosted overall tenant satisfaction
Established strategic partnerships with local businesses and services to enhance tenant perks and conveniences, effectively adding value to the residential experience and increasing tenant loyalty.
Heritage at Hooper Hill
07.2011 - 12.2017
Accomplished a rapid 19% occupancy increase within three months, consistently maintaining 95% occupancy
Trimmed payables to $30,000, ensuring timely 30-day payments and improving property turnover
Led a comprehensive marketing revamp, driving a notable 50% surge in traffic through dynamic website redesign, innovative social media strategy, and impactful ad campaigns
Implemented a strategic plan, elevating monthly lease renewals from 30% to an impressive 60%, fostering heightened tenant loyalty.
Property Manager
Providence in the Park
02.2010 - 06.2011
Championed a 16-member team overseeing 524 apartments, optimizing daily operations
Maintained a consistent 98% occupancy rate, even in the face of rent and utility increases
Spearheaded impactful marketing campaigns, utilizing platforms like Social Media (Craigslist, Facebook) and deploying eye-catching exterior advertisements (flyers)
Exemplified hands-on building maintenance leadership, meticulously supervising maintenance orders to guarantee exceptional quality.
Marketing Director/Property Manager
United Dominion Realty
01.2008 - 01.2010
Oversaw end-to-end leasing for two communities, influencing architectural design
Successfully secured rapid 95% occupancy within 11 months through innovative marketing and collaborative website development.
Regional Manager
Philco Property Management
01.2005 - 01.2008
Supervised the management of a 2800-unit multi-site property portfolio, optimizing operations and tenant satisfaction
Orchestrated award-winning renovations of newly revamped properties, enhancing their market appeal and value.
Property Manager
Centerstone
01.2000 - 01.2005
Elevated from Leasing Consultant within a year, overseeing a 3-property multi-site with operational excellence.
Education
High School Diploma -
Winnsboro High School
Winnsboro, TX
High School Diploma -
Southwestern Assemblies of God College
Waxahachie, TX
01.1992
Skills
MS Office
Publisher
OneSite
BlueMoon
Entrada
Social Media Marketing
Yardi Onesite/Yieldstar
Available upon request
Strategic Management
Renovation Expertise
Occupancy Optimization
Marketing Acumen
Resident Retention
Leadership Proficiency
Brand Enhancement
Financial Analysis
References
972-742-5546, b_hicks88@yahoo.com, 101 Big Bend, Waxahachie, TX, 75165
Reading & Math Intervention Specialist at Sherwood Elementary School - Gaston County SchoolsReading & Math Intervention Specialist at Sherwood Elementary School - Gaston County Schools
Economic Services Caseworker II at Gaston County Department of Social ServicesEconomic Services Caseworker II at Gaston County Department of Social Services