Brian Hoffman
New York,NY
Summary
Talented and results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.
Overview
13
13
years of professional experience
Work History
Creative Director Food Network & HGTV
Warner Bros. Discovery
01.2022 - Current
- Lead end-to-end execution of creative strategy for 360 campaigns across Food Network, HGTV, and Cooking Channel brands
- Oversee creative teams executing all consumer-facing content including trailers, copywriting and social content
- Deliver upon marketing initiatives utilizing research, data, and insights to guide creative decision-making
- Collaborate with stakeholders to define project vision and ensure alignment with business goals
- Drive innovation by staying current on industry trends and incorporating new ideas into creative
- Champion culture of creativity, encouraging team members to take risks and push boundaries in their work
- Develop innovative marketing campaigns by researching industry trends and analyzing target audiences, resulting in measurable results
Creative Director TBS, TruTV
Warner Bros. Discovery
03.2016 - 01.2022
- Spearheaded in-house creative team as well as effectively managed and directed external agencies and partners
- Supervised development and execution of compelling and engaging promotional tactics for each brand across all platforms resulting in measurable results
- Led creation of innovative campaigns for brand and programming featuring high-profile collaborations with A-list talent
- Drove execution of all supporting digital, social, and short-form content
Vice President Creative Strategy
Paramount | Nickelodeon
06.2012 - 03.2016
- Led team of 30 experienced creative leaders in delivering exceptional creative solutions that aligned with strategic objectives
- Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership
- Presented weekly pitch presentations to C-level suite
- Implemented new team structure to promote collaboration and enhance synergy among team members, resulting in elevated creative executions
- Collaborated with senior management to develop strategic initiatives and long term goals
Vice President Marketing Solutions
Madison Square Garden
04.2011 - 06.2012
- Pioneered and led team tasked with creating innovative marketing experiences across all of MSG's assets and brands, including Madison Square Garden, Radio City Music Hall, the Beacon Theatre, the Chicago Theatre, NY Knicks, NY Rangers, NY Liberty, Christmas Spectacular, Cirque du Soleil, and MSG Media
- Developed tailor-made benefits and strategic branded experiences for top-tier advertising partners such as American Express, Citi Card, and Delta Airlines
- Led cross-functional creative teams that delivered successful projects resulting in increased efficiency and client satisfaction
- Launched new products or services in various markets by conducting comprehensive market research studies and tailoring offerings based on customer needs analysis
- Conducted thorough analysis to determine appropriate valuation and pricing of all sponsorship assets owned by MSG, resulting in successful market implementation
Skills
- Content Strategy
- Visual storytelling
- Advertising Campaigns
- Creative team leadership
- Marketing expertise
- Brand Messaging
- Campaign Development
- Social Media Strategy
Websites
Affiliations
- CTAM Executive Management Program | Harvard Business School
- PROMAX Thrive Leadership Program
- NAMIC Diversity, Equity and Inclusion Leadership Program
Timeline
Creative Director Food Network & HGTV
Warner Bros. Discovery
01.2022 - Current
Creative Director TBS, TruTV
Warner Bros. Discovery
03.2016 - 01.2022
Vice President Creative Strategy
Paramount | Nickelodeon
06.2012 - 03.2016
Vice President Marketing Solutions
Madison Square Garden
04.2011 - 06.2012
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