Summary
Overview
Work History
Education
Skills
Timeline
Generic

Brian Hogger

Summary

Experienced and entrepreneurial Production Sales Director with 30 years of experience in live, virtual, and hybrid events with a creative mindset. Ability to handle multiple projects simultaneously and adept problem solver with an emphasis on building client relationships, collaborating with colleagues, and ensuring open communication.



Overview

30
30
years of professional experience

Work History

Director of Production Sales

Encore Global
10.2022 - Current

Growing revenue by leading a designated segment of the sales force in the identification and capture of high-level technically complex events. Develop and deploy strategy and solutions designed to win production business (win the ballroom, technical offsite events, overflow rooms, etc.), provide mentorship and coaching to other sales team members, and provide customer support and guidance throughout the lifecycle of the event alongside the field sales and property sales staff.

Director of Production Sales, Global

Encore Global (formerly PSAV)
05.2014 - 10.2022

Responsible for securing new or repeat business by growing revenue within existing client base across the full range of products and services. Engaged prospective clients and converted to customers. Provided customer support and guidance throughout the sales process and lifecycle of the event.

Chief Operating Officer

Spectrum Productions, Inc.
05.2006 - 05.2014

Oversaw day-to-day operations to keep organization running smoothly while meeting business goals. Identified and pursued business development opportunities to grow organization and increase revenue. Monitored and analyzed industry trends to identify opportunities for organizational growth and competitiveness. Negotiated contracts and agreements to secure favorable terms and maximize profits. Represented organization at events and tradeshows to promote and build relationships. Identified and mitigated operational risks to minimize potential negative impacts. Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits. Managed crisis response to minimize potential negative impacts on company. Established and maintained strong relationships with customers, vendors and strategic partners. Managed financial, operational and human resources to optimize business performance.


Director

Swank Audio Visuals
01.2000 - 01.2007

Responsible for leading a successful sales and operations team to achieve the revenue and profitability goals of the property, delivered excellent customer service while cultivating and maintaining relationships with key venue personnel to enhance the overall business relationship with the venue. Promoted high performance, accountability and continuous improvement in the team and fosters a collaborative environment that values learning and a commitment to quality. Managed relations with the General Manager and property executives.

Assistant Director/Director of Audio Visual

Tavs - Audio Visual Services
09.1993 - 01.2000

As Assistant Director supported Director in leading a successful sales and operations team to achieve the revenue and profitability goals of the property, delivered excellent customer service while cultivating and maintaining relationships with key venue personnel to enhance the overall business relationship with the venue. Promoted high performance, accountability and continuous improvement in the team and fosters a collaborative environment that values learning and a commitment to quality. Managed relations with the General Manager and property executives. Quickly promoted to Director and assumed the full responsibilities.

Education

Associate of Arts - Live Theater Production

Valencia College
Orlando, FL

Skills

  • Driven salesperson with an exceptional eye for detail and creative strategy approach with a background in the meetings and live events industry (virtual and hybrid events)
  • Self-motivated, individual eager to pursue all potential business and easily adapts to change
  • Coaching and mentoring others
  • Providing exceptional customer experiences providing world class service
  • Knowledge of how event agencies and specialized companies operate
  • Ability to educate and maintain client budgets and expectations through discovery
  • Building and maintaining client relationships to ensure client retention
  • Compelling and streamlined proposal development to ensure the client's vision is captured

Timeline

Director of Production Sales

Encore Global
10.2022 - Current

Director of Production Sales, Global

Encore Global (formerly PSAV)
05.2014 - 10.2022

Chief Operating Officer

Spectrum Productions, Inc.
05.2006 - 05.2014

Director

Swank Audio Visuals
01.2000 - 01.2007

Assistant Director/Director of Audio Visual

Tavs - Audio Visual Services
09.1993 - 01.2000

Associate of Arts - Live Theater Production

Valencia College
Brian Hogger