Experienced and entrepreneurial Production Sales Director with 30 years of experience in live, virtual, and hybrid events with a creative mindset. Ability to handle multiple projects simultaneously and adept problem solver with an emphasis on building client relationships, collaborating with colleagues, and ensuring open communication.
Growing revenue by leading a designated segment of the sales force in the identification and capture of high-level technically complex events. Develop and deploy strategy and solutions designed to win production business (win the ballroom, technical offsite events, overflow rooms, etc.), provide mentorship and coaching to other sales team members, and provide customer support and guidance throughout the lifecycle of the event alongside the field sales and property sales staff.
Responsible for securing new or repeat business by growing revenue within existing client base across the full range of products and services. Engaged prospective clients and converted to customers. Provided customer support and guidance throughout the sales process and lifecycle of the event.
Oversaw day-to-day operations to keep organization running smoothly while meeting business goals. Identified and pursued business development opportunities to grow organization and increase revenue. Monitored and analyzed industry trends to identify opportunities for organizational growth and competitiveness. Negotiated contracts and agreements to secure favorable terms and maximize profits. Represented organization at events and tradeshows to promote and build relationships. Identified and mitigated operational risks to minimize potential negative impacts. Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits. Managed crisis response to minimize potential negative impacts on company. Established and maintained strong relationships with customers, vendors and strategic partners. Managed financial, operational and human resources to optimize business performance.
Responsible for leading a successful sales and operations team to achieve the revenue and profitability goals of the property, delivered excellent customer service while cultivating and maintaining relationships with key venue personnel to enhance the overall business relationship with the venue. Promoted high performance, accountability and continuous improvement in the team and fosters a collaborative environment that values learning and a commitment to quality. Managed relations with the General Manager and property executives.
As Assistant Director supported Director in leading a successful sales and operations team to achieve the revenue and profitability goals of the property, delivered excellent customer service while cultivating and maintaining relationships with key venue personnel to enhance the overall business relationship with the venue. Promoted high performance, accountability and continuous improvement in the team and fosters a collaborative environment that values learning and a commitment to quality. Managed relations with the General Manager and property executives. Quickly promoted to Director and assumed the full responsibilities.