BRIAN JACOBSEN
Product Growth Manager
TIMNATH,CO
Summary
A curious and proactive Account Executive innovative in leveraging extensive knowledge of products and services as well as creating solutions for customers to drive loyalty, retention and revenue.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
Work History
Product Growth Manager
Bongo
Loveland, CO
04.2020 - 01.2023
- Facilitated strategy development and planned with cross-functional teams.
- Captured new customers by optimizing business strategies and launching products to diversify offerings
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns
- Developed lasting relationships with partners and clients to improve long-term customer retention
- Provided sales enablement, training, and consultation to strategic partners to increase revenue and improve client retention
- Collaborated with Customer Success Managers, Solutions Engineers, Sales Executives, and other stakeholders to leverage product to meet client needs and overcome unique challenges during unprecedented times
- Identified at-risk clients to improve customer experience and avoid churn
- Worked with internal product and development teams to prioritize customer requirements and steer product roadmap for positive holistic impact
- Advanced pipeline generation for underperforming partner from 0 to over $175k in 8 weeks
Equipment Sales Consultant
Titan Machinery
Windsor, Colorado
05.2015 - 04.2020
- Top Regional Construction Equipment Sales Consultant in 2017
- Increased territory market share in one year by 400% in equipment sales
- Achieved highest average profit margin in Colorado market in 2017
- Achieved top 5% gross revenue nationally
- Cultivate quality business partnerships with hundreds of clients
- Provide comprehensive customer service and consultation on product performance to enhance productivity and profit
- Work independently and strategically to maximize company exposure to prospective clients
- Coordinate financing and lease options tailored to client needs
- Track client interactions, sales, and account information using CRM and other technologies
- Provide satisfactory resolution for clients in high-stress, tense situations
- Monitor social media and online sources for industry trends
Special Investigations Manager/Certified Fraud Examiner
State of Wyoming
Cheyenne, WY
02.2012 - 09.2014
- Created and established Special Investigations Unit and anti-fraud program for Wyoming Workers' Compensation and Unemployment Insurance programs
- Developed and implemented fraud reporting and referral processes, fraud score matrix and case management/tracking system
- Implemented internal controls to mitigate effects of fraud and financial loss
- Collaborated with attorneys and law enforcement, including Secret Service, FBI, DCI, and local jurisdictions to detect and prosecute fraud
- Responsible for first successful criminal prosecution for Workers' Compensation and Unemployment fraud for State of Wyoming
- Managed and directed activities of 6 to 8 professional investigators statewide
- Provided training to State of Wyoming employees and employers regarding Workers' Compensation and Unemployment fraud
- Conducted physical security assessments of State buildings and recommended improvements to overall security posture of each facility
- Certified ALICE (Alert, Lockdown, Inform, Counter, Evacuate) Instructor, provided active shooter training to over 300 State employees
Education
Bachelor of Arts - Criminal Justice/Social Science
University of Wyoming
Laramie, WY 08.2002 - 05.2008
Skills
Revenue growth
Product Performance Analysis
Channel growth tracking
Pipeline development
Competitive analysis
Branding
Negotiation
Growth Strategies
Partnership development
Go to Market strategies
Quote
Far and away the best prize that life offers is the chance to work hard at work worth doing.
Theodore Roosevelt
Other Experience
Compliance Officer - State of Wyoming
Marketing Specialist - NextSigma, Inc.
Deputy Sheriff - Albany County Sheriff's Office
Timeline
Product Growth Manager
Bongo
04.2020 - 01.2023
Equipment Sales Consultant
Titan Machinery
05.2015 - 04.2020
Special Investigations Manager/Certified Fraud Examiner
State of Wyoming
02.2012 - 09.2014
Bachelor of Arts - Criminal Justice/Social Science
University of Wyoming
08.2002 - 05.2008