Brian J. DiNuzzo
Columbus,OH
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
10
10
years of professional experience
Work History
Brand Manager, Pedialyte
Abbott
Columbus, USA
04.2024 - Current
- Lead strategy, execution, and optimization for all Pedialyte brand marketing initiatives with a focus on national media, eCommerce, SEO, and full-budget ownership.
- Own national media strategy and activation for a $30MM investment, presenting plans and results to the Division President, CFO, and CEO.
- Improved media ROI by +5% YoY through optimized media mix, contributing to +7% YoY sales growth.
- Manage a $61MM annual marketing budget, delivering monthly performance rollups and optimization recommendations.
- Led a cross-functional team of six brand leads through divisional media planning, earning executive alignment for a $150MM investment plan.
- Increased organic share of voice by +5% across key eCommerce retailers through new product detail pages focused on content and SEO optimization.
Brand Manager, Shopper Marketing
Abbott
Columbus, USA
04.2021 - 04.2024
- Led shopper marketing strategy for Pediatric Nutrition (Similac, Pedialyte, PediaSure), aligning brand objectives with retailer needs.
- Directed retail marketing and media activations to meet both brand team and retailer goals, demonstrating strong cross-functional collaboration.
- Developed a strategic partnership between Similac and Pampers, generating a +15% sales lift and +10% display growth.
- Launched Pedialyte's 'Rehydrate to Recover' sweepstakes, generating 15,000 incremental displays and 50,000+ CRM signups.
Manager, Shopper Marketing
The Kellogg Company
Fort Washington, USA
03.2020 - 05.2021
- Shopper marketing lead for Ahold Delhaize, representing $530MM in annual revenue.
- Delivered $27MM in revenue from a $7MM investment through strategic retail activation aligned with customer and brand objectives.
- Developed a national Back-to-School program generating $5.7MM (+4.2%) and a +10% display lift.
- Led a team of five in developing a national Rice Krispies treat-making program adopted across all shopper teams.
Associate Manager, Shopper Marketing
The Kellogg Company
Fort Washington, USA
07.2018 - 03.2020
- Shopper marketing lead for the East Region, representing $70MM in annual revenue.
- Launched a social media movie ticket giveaway in partnership with Key Food and Spider-Man, delivering $600K revenue (+55% YoY).
- Created a Valentine's Day meal solution program generating $160K revenue (+14% YoY) and a 5.3x ROI.
- Developed a Back-to-School activation producing $5.7MM (+4.2%) and a +10% display lift.
Associate Manager, Disruptive Technology
Bimbo Bakeries USA
Horsham, USA
06.2017 - 07.2018
- Spearheaded new technology initiatives within BBUSA's accelerator unit, Acelerada.
- Launched BBUSA's first chatbot for Thomas' and an Alexa Skill for Sara Lee Artesano.
- Delivered +12% revenue through Waze advertising partnership for Entenmann's.
Assistant Brand Manager, Premium Breads
Bimbo Bakeries USA
Horsham, USA
09.2015 - 06.2017
- Managed a $600MM premium bread portfolio and $31MM marketing budget.
- Led the successful 'America's Better Sandwich' campaign, generating 1B+ impressions.
- Delivered +2% YoY growth for premium buns and rolls while directly supporting the VP of Premium Breads.
Education
Master of Business Administration (MBA) - Marketing
Saint Joseph's University
Philadelphia, PA01.2020
Bachelor of Science - Food Marketing
Saint Joseph's University
Philadelphia, PA01.2013
Skills
- Brand Strategy & Positioning
- National Media Planning & Optimization
- ECommerce & Digital Retail Marketing
- Budget Management & Forecasting
- Customer & Shopper Insights
- Cross-Functional Team Leadership
- Agency & Stakeholder Management
- Business Analytics & ROI Measurement
Websites
Timeline
Brand Manager, Pedialyte
Abbott
04.2024 - Current
Brand Manager, Shopper Marketing
Abbott
04.2021 - 04.2024
Manager, Shopper Marketing
The Kellogg Company
03.2020 - 05.2021
Associate Manager, Shopper Marketing
The Kellogg Company
07.2018 - 03.2020
Associate Manager, Disruptive Technology
Bimbo Bakeries USA
06.2017 - 07.2018
Assistant Brand Manager, Premium Breads
Bimbo Bakeries USA
09.2015 - 06.2017
Master of Business Administration (MBA) - Marketing
Saint Joseph's University
Bachelor of Science - Food Marketing
Saint Joseph's University