Summary
Overview
Work History
Education
Skills
Accomplishments
Previous Experience
References
Timeline
Generic

Brian J. Guthrie

Northfield,USA

Summary

Dynamic Sales and Marketing Executive with over 30 years of experience in driving profitable revenue growth through strategic marketing, sales, and operational leadership. Proven success in enhancing team performance and customer service, underpinned by expertise in sales processes and expense management. A collaborative leader dedicated to executing national initiatives while fostering strong relationships and a culture of trust. Extensive experience in business transformation and change management, equipped with exceptional communication and coaching skills to cultivate high-performing teams.

Overview

26
26
years of professional experience

Work History

Independent Contractor

Independent Contractor
Chicago, USA
06.2023 - Current
  • Designed comprehensive digital marketing strategy for insurance MGA targeting embedded insurance opportunities
  • Delivered sales and marketing support to a developing modular home builder

Contract

Patina- A Korn Ferry Company
Chicago, USA
12.2022 - 06.2023
  • As an interim professional spearheaded an initiative to reduce costs of current customer communications and to enhance digital communication capabilities and drive adoption of modernized platforms

Vice President Distribution and Operations

GloriFi Managing General Agency
Dallas, USA
11.2021 - 11.2022
  • Recruited by the CEO of GloriFi Insurance to design, build and run distribution, establish carrier and embedded relationships, and support operations for a startup insurance brokerage and insurance carrier
  • Directed development of virtual embedded insurance agency by managing customer interface, API integration, reporting, and product selection
  • Created strategic plans to transition virtual agency operations into direct ownership

Vice President Business Development and Marketing

7710 Insurance Company
Chicago, USA
01.2018 - 11.2021
  • Revitalized startup MGA's workers compensation insurance agency sales and marketing operations for growth
  • Reporting directly to the CEO responsibilities include business development, pipeline management, retention, client relations, and marketing
  • Boosted new business revenue by over 75% within 18 months through targeted segmentation of brokers

Vice President – Sales, Marketing & Communications

CAMICO Mutual Insurance Company
San Mateo, USA
01.2015 - 01.2017
  • Recruited to manage all marketing, CPA relations, and multi-channel distribution for a $100M organization
  • Presented insights into CPA partner relations and channel sales figures to Board of Directors
  • Successfully led completion of comprehensive reputation study after ratings downgrade

Director – Encompass Insurance Company

The Allstate Corporation
Northbrook, USA
01.2009 - 01.2014
  • Spearheaded implementation of a unified marketing approach, enhancing performance across the independent agency channel
  • Directed initiatives to modernize technological frameworks, enhancing customer engagement across digital platforms
  • Oversaw title sponsorship of a PGA Champions Tour event, boosting incremental earnings by more than $4.2M
  • Boosted agency relationship metrics by over fifty points

Senior Regional Marketing Manager

The Allstate Corporation
Northbrook, USA
01.2003 - 01.2009
  • Directed $3M in local product marketing strategies across Ohio, Michigan, and Indiana
  • Selected to spearhead launch of pilot product programs for automotive, homeowners, and specialty insurance due to performance

Product Line Manager

The Allstate Corporation
Northbrook, USA
01.1999 - 01.2003
  • Achieved profitability exceeding $23M after an initial loss of $8M in the motorcycle segment

Education

Bachelor of Arts (BA) - History

Ripon College
Ripon, WI

Skills

  • Vendor Management
  • Operations Management
  • Carrier Relationship Management
  • Sales/Marketing Management
  • C-level communication
  • Corporate Relations Management
  • Salesforce
  • Budget Oversight
  • Leadership, Problem Solving
  • Insurance knowledge
  • Customer service

Accomplishments

  • As an interim professional with Korn Ferry developed roadmap for Combined Insurance to save 30% of $3 million print and postage annual expense.
  • Recruited by the CEO of GloriFi Insurance and successfully built a ready to launch virtual general agency including carrier call center and embedded partner relationships to sell insurance products in fifty states.
  • Developed an internal culture shift during tenure with 7710 Insurance Company, transitioning mindset to agents-as-customers and implementing a customer re-engagement process enabling 75% growth.
  • Developed strong relationships with CPA societies partnering to receive numerous state endorsements and creating incentives which helped lead to exceeding new business growth goals while at Camico.

Previous Experience

  • Field Operations Manager, The Allstate Corporation
  • Division Operations Manager, The Allstate Corporation
  • Division Operations Supervisor, The Allstate Corporation

References

References available upon request.

Timeline

Independent Contractor

Independent Contractor
06.2023 - Current

Contract

Patina- A Korn Ferry Company
12.2022 - 06.2023

Vice President Distribution and Operations

GloriFi Managing General Agency
11.2021 - 11.2022

Vice President Business Development and Marketing

7710 Insurance Company
01.2018 - 11.2021

Vice President – Sales, Marketing & Communications

CAMICO Mutual Insurance Company
01.2015 - 01.2017

Director – Encompass Insurance Company

The Allstate Corporation
01.2009 - 01.2014

Senior Regional Marketing Manager

The Allstate Corporation
01.2003 - 01.2009

Product Line Manager

The Allstate Corporation
01.1999 - 01.2003

Bachelor of Arts (BA) - History

Ripon College
Brian J. Guthrie