Brian J. Roush
Northwood,OH
Summary
Experienced marketing professional with a strong background in digital strategy and execution. Recognized for delivering innovative campaigns that resonate with target audiences and drive engagement. Thrives in collaborative environments and adapts to dynamic market trends. Leverages analytical skills and creativity to achieve impactful results.
Overview
8
8
years of professional experience
Work History
Director of Marketing
Connecting Connections …and more
01.2019 - Current
- Digital marketing expert who can consult with clients and sales reps on digital marketing best practices and optimization of digital marketing channels
- Consulted on a wide range of solutions in the digital marketing space, including PPC, websites, programmatic display buys, SEO, etc
- Coordinate all aspects of a client response, ensuring timely delivery of sales materials, services and contracts
- Developed all sales materials, as needed
Project Manager
UNIFYmts
01.2017 - 12.2018
- Created new markets for existing products by finding purposes for their use through analyzing data
- Scheduled tasks for Marketing Department employees, allowing them to efficiently complete needed assignments; this resulted in a 73% increase in completed assignments
- Administration includes but is not limited to: Deliberate planning and goal setting, Development of brand awareness and online reputation, Content management
- Conducted research that identified potential market share based on the performance of each product
- Maintains direct communication with over 100 customers in order to establish solid relations for affiliate growth
Education
Bachelor's - Sales and Marketing/Communication
Bowling Green University
Bowling Green, OH01.2008
Skills
- Account Management
- Canva
- Project Management
- Search Engine Optimization (SEO)
- PPC Campaign Management
- Content Management
- Email Marketing
- Google Analytics
- WordPress
- Google AdWords
- Social Media Management
- Web Development
- SEM
- Blogging
- Events Management
- Marketing Automation
- Market Research
- Public Relations
- Copywriting
- E-Commerce
- Business Development
- Analysis Skills
- CRM Management
- Mobile marketing
- Email marketing campaigns
- Multilingual Communication
- Influencer Marketing
- HTML and CSS Knowledge
- Paid Advertising
- Customer Segmentation
- Creative Direction
- Digital Marketing
- Advertising Management
- E-commerce strategy
- Multicultural Marketing
- Product marketing
- Web Analytics
- Branding
- Brand positioning
- Strategic Planning
Timeline
Director of Marketing
Connecting Connections …and more
01.2019 - Current
Project Manager
UNIFYmts
01.2017 - 12.2018
Bachelor's - Sales and Marketing/Communication
Bowling Green University
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