Brian Keith

• Managed P&L, inventory, manufacturing R&D, and overseas pipeline.

Leveraged 18 years of expertise in managing products and businesses. Create a business plan and a product line plan.

• Developed comprehensive product roadmaps to ensure alignment with business goals and customer needs.
• Identified market trends, gathered customer feedback and analyzed competitive landscape to develop new product ideas.
• Collaborated cross-functionally with engineering, design, marketing, sales and operations teams to define requirements for new products.
• Led the development of a pricing strategy that maximized revenue while ensuring customer satisfaction.
• Monitored performance metrics such as usage rates, conversion rates and revenue generated from each product.
• Coordinated product launches and promotional activities across multiple channels including web, email and social media.
• Managed budgets for product development projects and tracked progress against timelines.
• Designed experiments to test new features or changes in user experience.
• Defined success criteria for each feature release and monitored results post-launch.
• Established processes for gathering customer feedback on existing products to inform future iterations.
• Analyzed user data to uncover insights about how customers interact with products and make decisions about what features should be prioritized.
• Provided guidance on best practices related to user interface design, usability testing and analytics tracking.
• Participated in product demos at trade shows or other industry events.
• Strategically devised customer approaches, meeting sales objectives, and capitalizing on emerging opportunities.
• Collaborated with team to forecast based on sales and product profitability.
• Monitored and forecasted trends to analyze competition and improve campaign performance.
• Developed trend forecasting techniques and strategy to improve product promotion and reach target demographics.

• Developed product roadmaps to help guide the development of new products.
• Conducted market research and competitive analysis for existing and potential products.
• Managed cross-functional teams across departments, including engineering, marketing, and sales.
• Collaborated with stakeholders to define product requirements and user stories.
• Created processes and procedures that ensure high quality products are delivered on time.
• Identified customer needs through user interviews, surveys, focus groups, and other feedback mechanisms.
• Drafted presentations for internal review meetings and external events such as trade shows or conferences.
• Participated in design reviews to ensure usability standards are being met throughout the product development cycle.
• Monitored industry trends and identified opportunities for innovation within the product portfolio.
• Performed post-launch analyses to measure success of feature rollouts.
• Communicated progress updates at regular intervals with senior leadership.
• Negotiated contracts with vendors related to product components or services.

• Manage the Low Voltage, Medium Voltage Drives, and Industrial Controls. Oversee the manufacturing of enclosed products.
• Responsible for P&L, Operations, and sales support with area drive specialist.
• Review of NDA, and purchase agreements for my approval.
• Developed and implemented automation strategies to improve production efficiency.
• Conducted analysis of existing processes to identify opportunities for automation.
• Collaborated with stakeholders to develop requirements for automation projects.
• Assisted in the evaluation of new technologies for potential application in automation projects.
• Managed all aspects of automation projects including design, implementation, testing, deployment, and maintenance.
• Maintained up-to-date knowledge of industry standards and best practices related to automation.
• Prepared reports summarizing progress on automation initiatives as required by the executive management group.

• Created presentations to attract new business opportunities.
• Maintained a database of existing customers and prospective leads.
• Conducted research on industry trends, competitor activities, and customer needs.
• Attended tradeshows and conferences to network with potential clients.
• Organized meetings between senior management and prospective customers.
• Collaborated with marketing team members to design promotional materials.
• Researched target markets to understand the needs of current and potential customers.
• Provided training to sales staff on effective communication techniques when dealing with clients.
• Monitored competitors' activities, prices, products, services., in order to stay ahead of the competition.