Vendasta
BRIAN KENNEDY
Digital Marketing Manager
Scottsdale,Arizona
Summary
Recent graduate with proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boosting sales. Excellent analytical, organizational and decision-making abilities.
Overview
5
5
years of professional experience
2
2
years of post-secondary education
6
6
Certifications
Work History
Freelance Job
Hemp Plus
La Crosse, WI
06.2021 - 05.2022
- Presented data-driven insights and recommendations to business owners, highlighting areas for improvement and potential opportunities for growth.
- Provided business owners with necessary marketing software to manage their online presence.
- Set up and configured the Online Business tool kits for Hemp Plus, empowering them to manage and enhance their digital presence effectively.
- Facilitated and integration of Alpha SEO services for Hemp Plus, optimizing their online visibility and search engine rankings.
- Created all social media accounts free of charge and created 2 months worth of content.
Marketing Manager
Puro Clean
Stevens Point, WI
05.2021 - 10.2022
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Developed and implemented successful b2b & b2c digital marketing campaigns to drive customer engagement and increase brand awareness.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
Business Startup- Vendasta Partnership
BK Solutions
Remote
05.2021 - 08.2022
- Gained in-depth knowledge of Marketing SaaS, including Alpha SEO, Hike SEO, Ad Cellerant, CMS, reputation management, and website development.
- Networked and cold called local businesses offering free snapshot report of their online presence and identifying gaps and opportunities.
- Explained SEO audits to local businesses and analyzed competitors SEO and PPC campaigns by utilizing Alpha SEO and SEMrush
- Basic knowledge using business management and marketing automatons such as Zapier, Slack, HIKE SEO, and Active campaign
- Demonstrated resilience and a never give-up attitude to overcome challenges and obstacles within competitive business landscape.
Marketing Internship
Funfurpets
La Crosse, WI
09.2020 - 05.2021
- Performed ongoing keyword discovery and optimization to increase organic search traffic. Increased Funfurpets's blog from page 3 to first page of Google.
- Researched and analyzed 3 competitor website and advertising links to gain insight into new strategies.
- Developed and deployed content marketing strategies to improve organic search traffic
- Conduct keyword research to identify 25 relevant and high-volume search terms.
- Optimize website content, including on-page elements such as meta tags, headings, and URLs.
- Develop and execute link-building strategies to increase domain authority and organic rankings.
Cashier
Carl D’s Soft
Stevens Point, WI
08.2017 - 07.2019
- Responsible for taking 250+ customers’ orders and preparing them daily
- Optimized social media post on Facebook and Google Business Profile. Increased Facebook page likes from 565 to 2.2K
- Ex: Created weekly “Flavor of the day” calendar, and social post related to daily deals
- Addressed customer needs and made product recommendations to increase sales.
Education
Associate of Applied Science - Digital Marketing
Western Technical College
La Crosse 08.2019 - 05.2021
Skills
Keyword Research
Software
Hike SEO
Alpha SEO
SEMrush
Google Analytics
Hubspot
Certification
HubSpot Social Media Marketing
Timeline
Freelance Job
Hemp Plus
06.2021 - 05.2022
Marketing Manager
Puro Clean
05.2021 - 10.2022
Business Startup- Vendasta Partnership
BK Solutions
05.2021 - 08.2022
Marketing Internship
Funfurpets
09.2020 - 05.2021
Associate of Applied Science - Digital Marketing
Western Technical College
08.2019 - 05.2021
Cashier
Carl D’s Soft
08.2017 - 07.2019
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