BRIAN KRAMER

LaunchDarkly is a DevOps company that created the feature management category and helps developers build their best software; the company has raised more than $300M at a $3 billion valuation and works with more than 5,000 global customers

Report to CMO and recognized for exceptional contributions with a 2023 Impact Grant award

• Within the first 6 months:
• Established new communications structure and processes to ensure internal & external alignment; including press & analyst interaction guidelines for all employees and matrices to advise executive team in societal issue decision making
• Within the first 12 months:
• Implemented a newfound culture of measurement within the Corporate Communications team to capture ROI metrics and map team’s body of work back to key business objectives, yielding the following results for previous fiscal year:
• Analyst Relations - drove 3.2k site visits, 4.1k page views, 9.2k inbound leads & influenced $425k in pipeline
• External Communications - 66 pieces of coverage drove 1.3k page views, & 585 sessions
• Internal Communications - 63% open rate for weekly news digests & 70% for All Company recaps
• Spearheaded a revamp of the Press & Analyst page, scoping the work with Design and executed with Marketing Operations
• Unlocked a non-existent customer PR reference program with Customer Marketing, driving results in key industry trade media publications
• Ongoing and year to date:
• Built out and manage a corporate communications team of internal communications (until May 2023), external communications/PR and analyst relations
• Strategically mapped out coverage, interview, award submission and press interaction goals for PR firm to achieve
• Diversified earned media coverage results beyond solely the CEO and into product announcements, employer brand narratives and customer case studies
• Instituted an internal central source of truth for employees to accurately communicate publicly disclosed company metrics
• Create executive social media content and business-oriented LinkedIn campaigns to boost company’s social profile

• CarGurus is the most visited online automotive platform in the US that helps both consumers and dealerships buy and sell vehicles
• Led company-wide communications for both B2B and B2C programs across three markets (US, UK, Canada) including corporate, product and data driven campaigns, and partnered with internal stakeholders for planning and execution of major company news
• Drove product news campaigns that positioned CarGurus' transformation from an automotive listings company into a digital retail platform
• Established and consistently achieved aggressive quarterly and annual coverage goals in the company's primary market (US), while also creating a unique rubric of press interactions to ensure PR team's ability to stay fresh and relevant
• Oversaw a hybrid team of in-house and freelance PR professionals for North American program, and managed a PR firm for company's UK PR efforts
• Expertise in media relations strategy resulted in wide variety of earned campaigns highlighting CarGurus' thought leadership, data capabilities, product offerings and consumer advice
• Collaborated with CarGurus' content teams to activate earned media campaigns and plans that support company's high priority SEO effort
• Volunteered as founding member/co-chair of CarGurus' employee resource group for parents and a mentor for company's female mentorship program
• Additional highlights included leading CarGurus' PR initiative for its inaugural customer conference Navigate in 2019, continuing that effort in 2020 and 2021; and media training executives and company spokespeople
• Communicated with media weekly to build relationships and optimize press coverage.
• Coordinated press releases and handled press inquiries for [Type] company.
• Developed brand media relations strategies that bolstered community awareness and knowledge.
• Reported on press coverage recaps to determine areas for improvement.
• Oversaw team of communications and media relations professionals with focus on achieving PR results.

• Gazelle is an online marketplace for consumers to buy and sell high-end electronic devices such as smartphones and tablets; the company was acquired by Outerwall in November, 2015
• Headed Gazelle's media execution and strategy initiatives, including creating media pitches and blog content
• Increased annual impression tally to 5.4 billion in 2015, yielding a 63% increase compared to 2014
• Generated earned media coverage in more than 860 articles in 2015, including almost 650 unique stories and almost 160 features

• Voce Communications is a PR firm specializing in technology companies, acquired by Porter Novelli in 2011
• Provided strategic counsel related to client announcements and media strategy
• Managed account work gamut from setting goals to client communication to proofing content
• Drove collaboration with both client and team members, assuring alignment on plans and outreach
• Clients included ProofPoint and BugCrowd

• LaunchSquad is a premier communications consultancy for startup technology companies
• Pioneered LaunchSquad's Influencer Group, which became an internal team of media relations experts that pitched press and worked on an agency-wide basis and on behalf of company's entire client portfolio
• Developed earned media plans for significant client announcements, and both executed and supervised outreach
• Communicated coverage goals to the client and coached junior team members on best means for meeting and ultimately exceeding them
• Leveraged strong media relationships to proactively assist in campaigns across the agency for all three offices in Cambridge, San Francisco and New York
• Drove media relations campaign idea creation for new business pitches and leads
• Clients included: AnchorFree, Dyn, EcoFactor, Gazelle, Hop, Hopper, SessionM, Slice, SportStream, Rally Software, Yesware and ZeptoLab/Cut the Rope
• Prior work includes: