Brian Kubiak
Neenah,USA
Summary
Seasoned product marketing leader with 25 years of progressive experience across diverse disciplines, including traditional direct marketing, product development, multi-channel sales, and business analytics. Passionate entrepreneur adept at merging innovative solutions with established best practices in product development, sales, and financial management. Committed to fostering a collaborative team environment through servant leadership principles.
Overview
13
13
years of professional experience
Work History
Vice President of Marketing: Strategic Business Planning and Product
WB Manufacturing, Inc.
11.2023 - 05.2025
- Provided Strategic Planning framework and oversight, Product Development and Management, and E-Commerce Development and Management for a $200 M Manufacturing Conglomerate.
- Responsible for 1, 3, and 5-year plans for a multi-company manufacturing holding company
- On the senior leadership team for all companies in the holding company, including WB Manufacturing, Diversified Woodcrafts, and IQ Labs. Collectively, these companies had annual sales of ~$200M.
- Responsible for Product development and management for all companies in the holding company. Launched the first new product lines in the company in several years.
- Responsible for launching, staffing, and managing the first direct-sell e-commerce site in a company that previously sold exclusively through the dealer channel.
Proprietor / Advisor
B. Kubiak Insights, LLC
05.2023 - 11.2023
- Providing business strategy and advanced analytical insight services to small and midsize firms in the manufacturing, retail, light industrial, professional services, and construction industries.
- Business performance improvement
- Process improvement
- Strategic planning and forecasting
- Advanced analytics
Sr. Director of Publications
PSMJ Resources, Inc.
01.2022 - 05.2023
- Managed entire Publications business including technology and editorial teams, business forecasting, product management, sales and marketing planning and execution, customer service, and industry partnerships. Reported directly to the owner of a $150M corporation.
- Managed all direct marketing activity.
- Developed a strategic roadmap for the business.
- Developed and executed a new product plan, including publications and e-learning.
- Led all aspects of the Publications staff.
- Developed and executed annual fiscal forecast.
- Doubled revenue in 12 months.
- Developed and nurtured industry relationships, resulting in the development of the first-ever publishing outlets and a new sales channel.
Director of Marketing
J.J. Keller & Associates
01.2012 - 01.2021
- Responsible for product line development/maintenance and marketing, and full profit & loss accountability for a $110 million book of business.
- Part of the leadership team tasked with developing and delivering $2M in product innovation during the first year.
- Developed and executed comprehensive marketing strategies to enhance brand visibility and drive engagement.
- Responsible for product line ownership of online (SaaS) and offline adult education products and services, printed and electronic publications and forms, and safety products, including apparel, safety devices, and video-based safety cameras. Included product line vision, product development, and ongoing product line management.
- Doubled training product lines, achieving 50% growth in the first two years of assignment.
- Consistently delivered sales goals under budget, managing $110 million in revenue and costs across sales and marketing channels.
- Worked very closely with sales management, which drove revenue growth.
- Managed trade show channels for multiple product lines, leading to the successful launch of many new products.
Education
Master of Theology - M.A Theology
Saint Meinrad University
Saint Meinrad, IN05-2026
Bachelor of Business Administration - Marketing and Finance
University of Wisconsin Oshkosh
Oshkosh, WI01.1996
Skills
- Business Strategy & Planning
- Product Development
- Sales Management
- Management
- Statistics/Advanced Analytics
- Multi-Channel Marketing & Sales Management
- Customer Relationship Management
- Direct Marketing
- Diverse Team Leadership
- Business Development
- Creative direction
- Friendly, positive attitude
- Teamwork and collaboration
Timeline
Vice President of Marketing: Strategic Business Planning and Product
WB Manufacturing, Inc.
11.2023 - 05.2025
Proprietor / Advisor
B. Kubiak Insights, LLC
05.2023 - 11.2023
Sr. Director of Publications
PSMJ Resources, Inc.
01.2022 - 05.2023
Director of Marketing
J.J. Keller & Associates
01.2012 - 01.2021
Master of Theology - M.A Theology
Saint Meinrad University
Bachelor of Business Administration - Marketing and Finance
University of Wisconsin Oshkosh