Native Instruments
Brian Kullas
Project Manager / Marketing / Product Specialist
Studio City,CA
Summary
Music industry professional with over 14 years of experience leading marketing, product development, and partnership initiatives. Adept at managing cross-functional teams, developing impactful marketing strategies, and fostering key partnerships. Skilled at driving growth and brand visibility through innovative content creation and data-driven marketing strategies. Proven ability to adapt in fast-paced environments and deliver exceptional results in product launches and global campaigns.
Overview
16
16
years of professional experience
3
3
years of post-secondary education
Work History
Senior Global Product Specialist
Native Instruments
8 2015 - Current
- Conceptualized and executed educational content for Native Instruments products (filmed, edited, and composed music).
- Partnered with high-profile artists to create feature videos, from concept to execution, enhancing brand storytelling.
- Created education initiatives and online courses.
- Demonstrated products and provided technical support for high profile artists to showcase functionality.
- Led cross-functional teams to develop and deliver content marketing strategies for new product releases.
- Trained and provided product overviews to key retail buyers and staff.
- Created and implemented email marketing campaigns aimed at customer acquisition and retention
- Created marketing performance presentations for data review.
- Directed large-scale public events, managing all aspects from unique experience creation to event logistics and product demonstrations.
- Managed a team of 25+ freelance product specialists across North and South America, overseeing training and team development.
- Conducted user research and competitive analysis to inform product strategy and customer engagement efforts.
- Extended knowledge of NI and other competitor products.
Lead Instructor
Dubspot
02.2009 - 08.2015
- DJ and Music Production Instructor.
- Taught music production classes for Ableton & Logic.
- Developed and delivered comprehensive curriculum for music production and DJ courses, attracting and retaining students.
- Collaborated with leadership to launch the Los Angeles branch, driving regional expansion.
- Trained staff on emerging music production technologies, ensuring up-to-date educational content.
- Led a team of instructors, providing guidance and fostering a high-quality learning environment for students..
- Reviewed class and student records to identify improvement opportunities.
Education
Music Production Certificate Program -
Dubspot
New York 10.2010 - 10.2011
Bachelor of Arts - Piano Performance & Theory
Dickinson College
Carlisle, PA 08.2008 - 05.2010
Skills
- Digital Campaign Management
Audio & Video Editing
Budget Planning
Data Analytics
Staff education and training
Market Analysis
Software
IZotope Post Production Suite
Logic, GarageBand, Cubase, ProTools Ableton, Fl Studio, Reason
DaVinci Resolve
Screenflow
Adobe Suite (Premiere, After Effect, Photoshop)
Keynote, Pages, Numbers, Word, Excel, PowerPoint
Timeline
Music Production Certificate Program -
Dubspot
10.2010 - 10.2011
Lead Instructor
Dubspot
02.2009 - 08.2015
Bachelor of Arts - Piano Performance & Theory
Dickinson College
08.2008 - 05.2010
Senior Global Product Specialist
Native Instruments
8 2015 - Current
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