Brian Larson

Helping ecommerce students and customers create and run a successful ecommerce/drop shipping business. advising them on finding profitable products that solve a unique problem while maintaining high levels of profitability. Teaching Students of the mentorship program how to acquire and create quality video and UGC ads that will drive high traffic to their websites. Working with students/customers on building high quality product pages and websites that will entice potential customers to purchase. Guiding them on setting up and running advertising accounts and running successful converting ads on Google, META (Facebook & Instagram) as well as Pintrest. Advised customers on how to read their advertising analytics and understand their KPI’s (Key performance indicators) so that they could successfully scale their ecommerce business.

Responsible for growing and maintaining marketing and advertising accounts for business owners as well as bringing in new business accounts utilizing proven strategies in the digital and print media space.

• Optimized landing pages for improved conversion rates, utilizing A/B testing and user experience best practices.
• Analyzed web analytics data to identify trends, uncovering opportunities for growth and areas needing improvement.
• Increased website traffic by implementing search engine optimization strategies and keyword research.
• Increased customer retention rates with personalized email marketing campaigns tailored to individual preferences and behaviors.

• Built and maintained strong client relationships to drive business growth.
• Strengthened client relationships through regular communication and effective problemsolving.
• Created sales forecasts to target daily, monthly and yearly objectives.
• Delivered exceptional customer service by resolving client concerns quickly and efficiently.
• Analyzed sales and customer data to identify trends and opportunities for increased profitability.
• Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
• Coordinated with internal teams to ensure timely delivery of products and services, meeting client expectations.
• Negotiated contract renewals with existing clients, securing long-term commitment and fostering ongoing collaboration.

Lead teams to educate customers on the evolution of advertising and the need for utilizing digital marketing. Demonstrates proven sales strategies to sales representatives by attending meetings with clients. Create and direct training and development sessions to South West Michigan sales force focusing on topics including controlling client's online image and utilizing top URL's for increased online visibility. Facilitate meetings to review and increase sales performance. Build action plans for new product launches and canvass kick-off's.

Responsible for servicing customers insurance needs in the Home, Auto, and Life insurance areas as well as acquiring new customers to grow the agency.

• Adhered to all regulations for insurance sales.
• Enhanced sales skills through ongoing training initiatives, staying current on industry trends and best practices in personal lines insurance sales.
• Developed and implemented marketing strategies to drive new insurance sales.

• Maintained high level of customer satisfaction by providing prompt and accurate loan status updates.
• Assisted clients in selecting correct loan product and terms to meet needs and financial goals.
• Enhanced client retention by providing outstanding service throughout the mortgage process, from pre-approval to closing.
• Collaborated with underwriting and processing teams to resolve issues and expedite loan approvals.
• Analyzed loan applications and credit reports to determine loan eligibility and risk level.
• Followed up with clients on missing loan documents, providing guidance on best way to complete application process.
• Communicated with clients, processing teams and other third parties to achieve prompt loan closings.
• Increased loan approval rates by efficiently managing pipeline and maintaining strong relationships with borrowers, realtors, and underwriters.
• Consistently brought in and closed over $1,000,000 per month in mortgage sales.

• Self-motivated, with a strong sense of personal responsibility.
• Worked effectively in fast-paced environments.
• Skilled at working independently and collaboratively in a team environment.
• Proven ability to learn quickly and adapt to new situations.
• Excellent communication skills, both verbal and written.