BRIAN LOPEZ
Northridge,CA
Summary
Dynamic digital strategist with expertise in audience analytics, social media marketing, and SEO. Pursuing a Master of Science in Digital Audience Strategy at ASU, honing skills in data-driven campaigns and audience growth. Skilled in leveraging analytics tools to optimize engagement and deliver measurable results.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Digital Audience Strategy Program Experience
ASU
01.2024 - Current
- Audience Analytics & Insights: Conducted detailed analysis of audience data from platforms like websites, apps, and social media to create actionable insights for audience growth.
- Search Engine Strategy: Designed and implemented SEO and SEM campaigns, including keyword research, competitive analysis, and pay-per-click (PPC) advertising simulations, enhancing organic and paid traffic strategies.
- Social Media Campaigns: Created and managed comprehensive social media strategies, integrating platform-specific audience behaviors, content performance metrics, and A/B testing for continuous optimization.
- Project Management: Applied Agile methodologies to plan and execute media and marketing projects, ensuring effective collaboration and timely deliverables.
- Research & Reporting: Conducted audience research using traditional and emerging methods, delivering prescriptive recommendations based on findings to address client needs.
Media Manager
Independent Employer
01.2020 - Current
- Analyzed audience engagement trends to inform creative content strategies across multiple platforms, driving audience growth and campaign success.
- Managed paid social media campaigns on Facebook, Instagram, and TikTok, leveraging analytics to achieve high ROI and optimize for KPIs.
- Applied data-driven targeting strategies to refine audience segmentation and increase conversion rates.
Video Producer
Self Employed
01.2017 - Current
- Developed and delivered customized video content, working closely with technical teams to bring creative visions to life
- Recruited and directed a diverse team of creative professionals, ensuring effective communication and collaboration throughout production
- Oversaw recording sessions, expertly managing sound and lighting adjustments to achieve exceptional visual and audio quality
Education
Master of Science (MS) - Digital Audience Strategy
Arizona State University
Arizona City, AZ12.2025
Bachelor of Science (B.S) - Entertainment Media Management
California State University, Northridge
Northridge, CA06.2022
Skills
- Digital Audience Strategy
- Social Media Campaign Management
- Project Management:
- Content Creation:
- Bilingual: English and Spanish
- Interpersonal & Professional Skills
- Teamwork and collaboration
- Attention to detail
- Problem-solving abilities
- Creative thinking
Certification
- Shopping Ads Certification
- Google Ads Search Certification
- Google Analytics Certification
- HubSpot Social Media Marketing Certification
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Digital Audience Strategy Program Experience
ASU
01.2024 - Current
Media Manager
Independent Employer
01.2020 - Current
Video Producer
Self Employed
01.2017 - Current
Bachelor of Science (B.S) - Entertainment Media Management
California State University, Northridge
- Shopping Ads Certification
- Google Ads Search Certification
- Google Analytics Certification
- HubSpot Social Media Marketing Certification
Master of Science (MS) - Digital Audience Strategy
Arizona State University
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