Brian Loy
Covina,CA
Summary
Experienced people leader proficient in developing diverse and highly skilled teams. Accomplished in building lasting relationships with diverse internal and external stakeholders by instilling unwavering confidence and trust. Proven expertise in developing and implementing customized business strategies to drive customer growth, achieve sales targets, and enhance overall profitability.
Overview
21
21
years of professional experience
Work History
Senior Director of Channel Development
Monster Energy Company
01.2020 - Current
- Developed strong relationships with internal and external cross functional partners, fostering collaboration and mutual growth opportunities.
- Cultivated a culture of innovation by promoting creative thinking and encouraging employees to take calculated risks in pursuit of solutions.
- Achieved departmental goals by developing and implementing strategic plans and initiatives.
- Established data-driven decision-making processes and implemented best practices in analytics to optimize performance across the organization.
- Championed continuous improvement initiatives to drive operational excellence within the organization.
- Led cross-functional teams to successfully launch new products, meeting deadlines and budgets.
- Grew talent pool by actively recruiting top-tier candidates from diverse backgrounds while implementing robust training programs for skill development across all levels of staff members.
Senior Regional Manager
Monster Energy Company
04.2018 - Current
- Led regional staff of 5 diverse team members
- Responsible for managing annual sales of 1.8MM MEC cases and $53MM in revenue
- Built and sustained local bottler relationships with Reyes Coca Cola and leveraged to grow total MEC business
- Collaborated with local key customer leadership at national and regional chains to improve execution of marketing plans in outlet
- Promoted to Senior Region Manager for Reyes South Division within 1 year of taking role
- Successfully hired and trained 2 new team members with one being promoted to FSR Beacon after 10 months in role
- Surpassed volume plan first year in role, achieving 9% total volume growth while reducing system cost via free product reduction of 76%
- Region improved total Monster cold space in stores by placing 1,461 pieces of cold equipment across Region in 2018 & 2019 combined
- Surpassing goal by 80%
- Successfully developed and implemented local bottler incentives to motivate team members and drive execution of key business initiatives
- Led Reyes Coca Cola to achieve MEC National Bottler Incentive in 2018
Field Operations Manager – 7 Eleven, Southwest U.S.
Monster Energy Company
03.2016 - 04.2018
- Managed and grew 7 Eleven business across Southwest United States
- Responsible for 1MM case sales and $30MM revenue annually
- Collaborated with local MEC teams and bottler partners at RCCB and Swire Coca Cola in various regions to build and sustain relationships with 7 Eleven Corporate and Franchise team members
- Surpassed volume target both years in role
- Improved innovation speed to market in all regions covered through timely and action-oriented communication with MEC, bottling partner, and 7 Eleven team members
- Mentored and developed new team member in Pac Northwest Zone
- Team member was promoted in May 2018
- Developed and implemented regional marketing programs (i.e
- Meal bundles, text to wins) and incentives across multiple regions, driving incremental revenue for the system
- Developed and implemented an energy cooler test across two 7 Eleven Zones (Southwest and GLA) that resulted in 210 energy coolers placed and over 3,500 additional facings of MEC brands
Area Sales Manager
Coca Cola Refreshments
07.2011 - 03.2016
- Led regional staff of 45 diverse team members
- Handled a $72 million business portfolio generated by 5 million cases of beverage sales annually
- Developed collaborative relationships with regional key customer stakeholders (i.e
- 7 Eleven, AM/PM, Chevron and Circle K) that impacted 3,000+ retail customers across a large territory
- Hired, assessed, and coached frontline leaders and sales staff
- Surpassed volume and revenue targets for 3 straight years
- Facilitated training for 200+ associates throughout Southern California on Sales Force Automation IT platform
- Developed and implemented marketing programs and incentives impacting multiple territories to drive incremental revenue for the system
District Sales Manager
Coca Cola Refreshments
12.2008 - 07.2011
- Led a diverse team of sales associates responsible for 1 million case sales and $12 million in topline revenue
- Developed and implemented local marketing programs that were duplicated and implemented across the local market
- Surpassed volume and revenue targets all 3 years in role
- Recognized as the top producing district in the region in 2010
- Developed and implemented local marketing programs with National Convenience Retail and Drug Store chains that drove revenue and volume results of 10+% over prior year
- Promoted 2 direct reports into supervisor level positions in the organization
Key Account Manager
Coca Cola Refreshments
03.2008 - 12.2008
- Developed and negotiated regional sales and ad plans with Target Corp
- National Soda Buyer
- Communicated strategic ad and execution plans to executional influencers throughout the west coast
- Liaised between local Coca Cola and Target leaders to ensure key executional elements were executed in outlet
- Achieving annual business plan of 6.7 million cases and $65 million in revenue
- Increased forecasting accuracy from 70% to 82%
- Spearheaded a cooler schematic project that added $500k of revenue to the system
District Sales Manager
Coca Cola Refreshments
03.2004 - 03.2008
- Led a diverse team of Sales Associates, Frontline Merchandisers, and Supervisors responsible for sales, service, and execution in National Chains, Wal-Mart, Target, and Smart and Final
- Responsible for 1 million case sales and $10 million in topline revenue
- Analyzed customer service needs and developed schedules to meet customer demand
- Awarded District of the Month Award for 12 straight months January through December 2007
- Awarded top district in the region in 2007
- Collaborated with outside vendor to develop cooler stand that opened up cooler placement opportunities in non-traditional location in outlets
- Stand was adopted and scaled across the region
- Developed and promoted 2 associates to supervisor positions
Education
1 Year Course Work -
Colorado State University
Greenwood Village, CO01.2015
General Studies
Citrus Junior College
Glendora, CA01.2014
Skills
- Collaborative Leadership
- Team Building and Motivation
- Communication
- Sales Negotiation
- Customer Relations
- Strategic Planning
- Business Development
- Decision-Making
Timeline
Senior Director of Channel Development
Monster Energy Company
01.2020 - Current
Senior Regional Manager
Monster Energy Company
04.2018 - Current
Field Operations Manager – 7 Eleven, Southwest U.S.
Monster Energy Company
03.2016 - 04.2018
Area Sales Manager
Coca Cola Refreshments
07.2011 - 03.2016
District Sales Manager
Coca Cola Refreshments
12.2008 - 07.2011
Key Account Manager
Coca Cola Refreshments
03.2008 - 12.2008
District Sales Manager
Coca Cola Refreshments
03.2004 - 03.2008
1 Year Course Work -
Colorado State University
General Studies
Citrus Junior College
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