Brian Marble
Seattle,WA
Summary
Results-driven leader with expertise in emerging technologies including AI and quantum. Proven track record in leading high-performing teams and managing complex projects. Skilled in implementing strategic initiatives that enhance business success.
Overview
22
22
years of professional experience
Work History
Senior Director, Strategic Missions and Technologies
Microsoft
02.2022 - 05.2025
- Led innovation team shaping quantum computing and AI deals, generating $300M+ pipeline across government and industry.
- Directed cross-functional teams for go-to-market in Advanced Biosecurity, Azure Space, Argentic AI Robotics, and advanced AI for US Government.
- Drove thought leadership strategy for new technologies, enhancing market perceptions and advancing key accounts through strategic engagements.
- Oversaw fiscal year planning for all business units, establishing first unified blueprint for Strategic Missions and Technologies execution strategy.
- Fostered innovation culture by promoting creative thinking and calculated risk-taking, achieving 100 pt management excellence score in leadership effectiveness metrics.
Director, AI and Innovation Marketing
Microsoft
01.2017 - 02.2022
- Drove AI research insights and messaging alignment across organizations for marketing continuity.
- Led AI research plan to inform Microsoft branding, messaging, and GTM strategy through audience research and market analysis.
- Developed and executed infused-AI messaging strategy across Microsoft's product portfolio including Office 365, Windows, and Bing.
- Scaled Microsoft AI thought leadership via integrated marketing campaign achieving +32pt awareness lift and +25pt interest lift.
- Managed development of Microsoft AI brand strategy, guidelines, and asset portfolio efficiently.
- Supported launch of first Cortana device through naming and digital campaign creation.
- Served as spokesperson for Microsoft AI with international technical press briefs.
- Effectively managed budgets to optimize resources while ensuring financial stability.
Director, Search Marketing
Microsoft
03.2015 - 01.2017
- Executed integrated marketing with $20M budget for Bing and Microsoft Edge
- Initiated ‘Moments in Time' campaign linking cultural events to search brands through innovative experiences and partnerships
- Managed partnership marketing with NCAA, NASCAR, and media outlets
- Led market launch of Microsoft's social AI chatbots, Tay and Zo through branding, messaging, customer journey, and executive reviews
Director & Group Product Manager, Browser Marketing
Microsoft
03.2015 - 01.2017
- Managed marketing for Internet Explorer and Microsoft Edge.
- Drove communications for launches of Internet Explorer 9, 10, and Microsoft Edge.
- Led unique ‘game changer experience' program integrating brands and innovative digital experiences for Hunger Games, Red Bull's Extreme Games, and Cut the Rope.
- Developed product positioning through research and messaging.
- Oversaw brand evolution including visual identity, guidelines, naming, trademark processes, and assets with brand team and engineering.
- Directed $150M campaign across five countries with strategy, production, paid media, and measurement.
Director, Consumer Apps & Services Marketing
Microsoft
01.2014 - 09.2014
- Managed integrated marketing for MSN, Bing, Internet Explorer, OneDrive, and Outlook.com across digital channels.
- Led brand strategy for MSN, Bing, Internet Explorer, OneDrive, and Outlook.com focusing on stewardship and asset development.
- Executed product launches for OneDrive and MSN across web and app platforms.
- Developed GTM strategy for Microsoft Garage program with cross-Microsoft collaboration.
Group & Sr Program Manager, Technical Audience Marketing
Microsoft
10.2007 - 06.2009
- Developed global event framework and messaging to align top technical event brands for developer and IT audiences.
- Managed TechNet and MSDN community campaign to showcase new features and enhance engagement.
- Executed content strategy across 12 events, reaching 145k customers through extensive engagements.
- Led launch of global community and content portal for TechEd and TechDay events worldwide.
- Identified audience marketing improvements to boost customer NSAT by over 8 points.
- Managed $28 million budget effectively to achieve targets.
- Fostered culture of continuous improvement within department, promoting innovation among team of four.
Marketing Communications Manager, Windows Business Management
Microsoft
08.2003 - 09.2007
- Led Tech-Ed North America content strategy enhancing customer engagement with 10 NSAT increase.
- Integrated product feedback system into events allowing customers to influence future releases.
- Managed expansion of Tech-Ed North America to a two-week conference delivering 50% more content across 1,900 offerings.
- Increased MSFT certifications at events by up to 12% annually.
- Drove operational excellence achieving 1.5 headcount reduction.
Education
Bachelor of Arts - Business Administration And Communications
University of Puget Sound
Skills
- Cross-functional team leadership
- Product marketing strategy
- Strategic partner engagement
- Product positioning
- Organizational management
- Innovative thought leadership
- Executive Communications
- Brand development strategy
- Target audience analysis
- Strategic content planning
- Customer experience strategy
- Online marketing and paid media strategy
- Market entry strategy development
- Strategic product portfolio management
- Comprehensive event management
Timeline
Senior Director, Strategic Missions and Technologies
Microsoft
02.2022 - 05.2025
Director, AI and Innovation Marketing
Microsoft
01.2017 - 02.2022
Director, Search Marketing
Microsoft
03.2015 - 01.2017
Director & Group Product Manager, Browser Marketing
Microsoft
03.2015 - 01.2017
Director, Consumer Apps & Services Marketing
Microsoft
01.2014 - 09.2014
Group & Sr Program Manager, Technical Audience Marketing
Microsoft
10.2007 - 06.2009
Marketing Communications Manager, Windows Business Management
Microsoft
08.2003 - 09.2007
Bachelor of Arts - Business Administration And Communications
University of Puget Sound
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