Brian Martori
Nashville
Summary
Senior-level project manager dedicated to top-tier client satisfaction and agile teamwork. Always willing to go the extra mile to maintain important relationships and getting projects to the finish line without casualties. Immensely passionate about the ad industry and understands the complexities of the creative process, while ensuring client deliverables are met within on time and within scope.
Overview
8
8
years of professional experience
Work History
Senior Project Manager
VML
New York, NY
10.2021 - 02.2024
- Project lead for multiple fortune 500 brands, managed all channels and workstreams (creative, digital, media, social, tv broadcasting, production). VML is a leading agency in the global advertising industry. Client facing and cross-teams management.
- Phillips 66: Tier 1 AOR, helped drive campaign work (GoGoGo, Fuel Forward), paid social, paid media, video, and print production. Additional work included sport/brand partnerships, booth design, marketing comms, and brand activations. We delivered several multi-million dollar campaigns that yielded results for the client across all brands (Conoco, 76, Phillips 66).
- Thrivent Mutual: Digital AOR, managed all technology, content, and web related work. Worked under the agile framework (scrum master), leading daily standups, sprint planning, and other Jira-related workstreams. A highly regulated industry (financial sector), I would frequently work with legal/compliance teams to ensure work submitted is in accordance to laws.
- Managed multiple accounts simultaneously while meeting deadlines and ensuring delivery.
Senior Digital Project Manager
bohan Advertising
Nashville, TN
10.2020 - 10.2021
- 2014 AdAge Small Agency of the Year
- Served as channel lead for the Dollar General account
- Led the briefing process and continuously monitored timelines to meet weekly aggressive deadlines required by the client
- Client-facing and extensive internal/external communication with other channel leads and clients to ensure deadlines or being met on time and within scope
- Removed obstacles where needed and strived for efficiency
Recruitment Marketing Specialist
Amazon
Nashville, TN
08.2016 - 10.2020
- 3-month contract with Amazon based in Nashville, TN, supporting advertising operations for peak hiring season in NA, primarily working in the Philadelphia/South Jersey region
- Saw exponential growth, from 80k weekly apps to over 130k (38% increase) weekly apps over the course of the contract's duration
- Initiated digital, radio, broadcast, direct mail campaigns to generate awareness to keep up with heightened labor demand
- Assisted with the creation of flyers, direct mail, email, landing page creative that supported the campaigns
- Performed extensive competitive research, data analysis, and reporting to visualize strengths/weaknesses.
Senior Digital Project Manager
The Tombras Group
Knoxville, TN
11.2019 - 07.2020
- North America 2019 AdAge A-List Agencies to Watch, 2018 Fast Company’s Most Innovative Companies, 2018 #3 Most Effective Independent Agency Effie Index, 2015 AdAge Small Agency of the Year
- Working primarily on the Daimler (Freightliner) and Farm Bureau of Tennessee account teams
- Managed the .NET development and digital design teams producing web, experiential, and applications for our retainer-based clients.
- Active communication with clients, account managers, account supervisors, technical directors, and creative directors for high caliber deployments.
- Defined scopes, managed resources and oversaw schedules in line with stakeholder and project owner specifications.
Project Manager
Belo + Company
Dallas, TX
12.2018 - 10.2019
- Managed all web based projects for the agency, along with CRO and SEO retainer clients.
- Ensuring client deliverables are met on time and within scope/budget.
- Provided clients with a lean production schedule, immersive UI/UX, and top tier development/web functionalities.
- Worked with Yum!, Terminix, MoneyGram, Sprint, TCU, KB Home, American Home Shield, Greyhound
Project Manager
The Loomis Agency LLC
Dallas, TX
06.2018 - 12.2018
- Managed all digital projects for The Loomis Agency, 2016 AdAge Small Agency of the Year
- Project/retainer work include (but not limited to) social advertising, programmatic display, branding, web, video, experiential, mobile applications, e-mail, paid/organic social
- Working with a high volume of local to national scale brands such as Papa Johns, Dairy Queen, McAfee, Black Bear Diner, RugDoctor, Stanley Steamer, Texas Rangers, Golden Chick, Fitness Connection, RibCrib, and many others
- Ran daily scrum meetings and status meetings with the team to make sure daily tasks are being performed effectively and without roadblocks
Account Manager
Steadfast Creative
Keller, TX
03.2017 - 03.2018
- Direct line of communication between the team and client, consistently managing over 40+ projects at a time.
- Build, manage, and measure detailed timelines for all agency projects. Responsible for kicking off client projects and orchestrating client on-boarding.
- Ensuring all client deliverables are met by creative/development teams on time and within budget.
- Lead weekly & monthly reporting meetings with clients to go over key metrics, ROI, strategy analysis, and performance.
- Prospecting for new business and harvesting relationships for long-term partnerships.
Education
Bachelor of Arts - Economics
Texas Tech University
2016
Skills
- Results motivated, process driven, and task oriented
- High-level understanding of web & digital processes
- UI/UX Strategy & Implementation
- Agile/SCRUM frameworks
- Agency utilized technology and platforms (Mavenlink, Jira, Trello, Teamwork, Slack, Harvest, etc)
- Managing priorities and hitting deadlines
- Master remover of roadblocks and bottlenecks
- Able to connect with clients and teammates
- Expectation management and risk reduction
- The ideal team player
Timeline
Senior Project Manager
VML
10.2021 - 02.2024
Senior Digital Project Manager
bohan Advertising
10.2020 - 10.2021
Senior Digital Project Manager
The Tombras Group
11.2019 - 07.2020
Project Manager
Belo + Company
12.2018 - 10.2019
Project Manager
The Loomis Agency LLC
06.2018 - 12.2018
Account Manager
Steadfast Creative
03.2017 - 03.2018
Recruitment Marketing Specialist
Amazon
08.2016 - 10.2020
Bachelor of Arts - Economics
Texas Tech University
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