Brian Matias

Led revenue strategy, operations, and digital transformation initiatives for a high-volume restaurant and catering business, improving efficiency, online ordering, and customer retention.

• Implemented and configured POS systems with advanced menu logic and modifier structures to improve order accuracy and operational efficiency

• Launched and optimized online ordering systems and third-party delivery integrations, expanding digital revenue channels

• Managed vendor and technology partnerships related to POS systems, online ordering platforms, and delivery logistics

• Analyzed sales trends and customer ordering behavior to guide pricing, promotions, and menu structure decisions

• Developed repeatable catering workflows for corporate and high-frequency clients, improving fulfillment consistency and customer retention

• Directed digital branding and marketing initiatives that increased customer engagement and online visibility

• Supported hiring and onboarding to maintain service quality and operational consistency

• Maintained operational continuity and customer retention during leadership transition periods

• Demonstrated customer centric focus and strategically advised credit unions, banks, and financial institutions to enhance their experience with the latest proprietary and 3rd party software technology available to promote their growth and expand MeridianLink's product footprint.
• Developed deep relationships with clients to generate repeat business and referral opportunities.
• Coordinated meetings internally and externally with cross functional departments including Product, Marketing, Services and Support, as needed, to maintain excellent customer service and experience.
• Proactively managed escalations and emergency scenarios.
• Lead contract renewal negotiations with existing client base from beginning to closed won for a total of over $1.2 Million in new revenue within the first year.
• Exceeded quarterly quota by closing over $300k in new revenue at minimum, each quarter.
• Traveled the U.S. to deliver business reviews and maintain engagement for top clients.
• Delivered presentations on contract offers and co-presented on new product demonstrations.
• Trained onboarding new hires on sales strategies and best practices.

• Developed commercial floor plan opportunities from inception to closing for a combined $29.5 million in floor plan acquisitions.
• Established strong coordination between credit center, dealers, funding, and other cross functional areas to resolve potential issues.
• Devised and executed robust business strategies in compliance with corporate goals and achieved key field performance criteria, while analyzing dealer-specific data utilizing reporting tools.
• Identified and resolved dealer issues presenting excessive risk to GM Financial, including portfolio issues, fraud, buy-back, dealer agreement violations, and dealer personnel.
• Maximized APR penetration in my territory by 31% in 2020.
• Utilized exceptional expertise to acquire $29.5 million business collectively.
• Played an integral role in marketing all GM Financial products to produce positive tangible impact.
• Achieved quality, pricing, and volume objective by overseeing assigned territory region and corresponding dealer relationships as well as maintaining effective communication with dealers.

• Cultivated strong professional relationships with existing clients and prospects in order to generate repeated business.
• Reported accurate data to underwriters by analyzing personal tax returns.
• Gathered financial documents within a small time frame in order to get loans underwritten and funded.
• Maximized business from cold call leads during downtime.
• Devised referral program to promote prospect introductions and formulated network of Auto Dealerships to create sustainable referral sources.
• Delivered excellent customer service by consulting the best loan options available based on client needs.
• Increased opportunities from COI's, including CPA's, Bankers, and existing clients.

• Supported sales executive by attaining 100+ partner referrals monthly.
• Utilized Salesforce to create prospect lists and ensure lead quality.