Brian McCoy
Los Angeles,CA
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
17
17
years of professional experience
Work History
Director of Marketing
Reverba
09.2023 - Current
- Responsible for entire marketing lifecycle of Health Stories Project product line including its brand marketing, social marketing, growth marketing, and product marketing
- Doubled reach and engagement by expanding digital strategy to European and Asian markets
- Increased engagement by 30%, leading to enhanced lead quality and acquisition
- Increased revenue by $1,800,000 in 1 year
- Boosted team productivity and cross-functional communication by implementing modern tech stack and reducing manual work
- Continued to exceed customer acquisition by hitting 98% of acquisition goals through successful marketing campaigns on key accounts
- Developed and executed client-centric marketing plan for 14 of the top pharmaceutical companies globally.
- Managed budget allocation and resource utilization to maximize marketing ROI
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance
Senior Manager Digital Marketing
Reverba
02.2021 - 09.2023
- Formulated campaigns that connected with 300+ unique health care conditions, boosting 1st party database to hundreds of thousands of unique data points
- Oversaw implementation of clinical trial campaigns that reached millions nationwide, driving overall increases in trial enrollment
- Streamlined project processes and improved efficiency by 25% through new internal KPIs, leading to increased productivity and cost savings
- Responsible for optimization of digital advertising performance through effective messaging and creative development across multiple DSPs and channels.
Enterprise Business Development
Signal Sciences/Fastly
02.2020 - 01.2021
- Protected world's leading companies' web apps, APIs & microservices
- Improved security, reliability & velocity
- Cut costs with hybrid SaaS
- Successfully promoted to global companies of Fastly's WAF platform's value, particularly in fintech and pharmaceutical verticals
- Increased business impact by cultivating connections with top 5 financial companies
- Secured strategic partnerships for increased revenue generation and market penetration
- Demonstrated products to show potential customers benefits and advantages and encourage purchases
- Managed accounts to retain existing relationships and grow share of business
- Successful Exit: Acquired by Fastly with a $1B valuation, supported by top venture capital firms and a strong customer base
Director Marketing and Sales
The Viper Room/Black Square Holdings
08.2011 - 01.2018
Senior Targeting and Threat Intelligence Analyst
US Army
07.2007 - 07.2011
Education
Bachelor of Arts - Data Analysis and Public Policy
California State University, Northridge
Los Angeles, CASkills
- Market Research & Analysis
- Strategic Marketing Planning
- Brand Management
- Conversion Rate Optimization
- Digital Marketing
- Program Evaluation
- Partnership Development
- Customer Acquisition
- Budget Management
- Marketing strategy
- Multicultural Marketing
- B2C Marketing
- Competitor Analysis
Affiliations
- Iraq and Afghanistan Veterans of America
Languages
English
Native or Bilingual
Japanese
Limited Working
Timeline
Director of Marketing
Reverba
09.2023 - Current
Senior Manager Digital Marketing
Reverba
02.2021 - 09.2023
Enterprise Business Development
Signal Sciences/Fastly
02.2020 - 01.2021
Director Marketing and Sales
The Viper Room/Black Square Holdings
08.2011 - 01.2018
Senior Targeting and Threat Intelligence Analyst
US Army
07.2007 - 07.2011
Bachelor of Arts - Data Analysis and Public Policy
California State University, Northridge
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