Brian McFarland
Orlando,FL
Summary
Sales Manager with notable experience in leading high-performing sales teams. Showcases strong coaching, collaberation and strategic planning skills, adept at driving volume and revenue growth while improving sales-team performance.
Overview
21
21
years of professional experience
Work History
Senior Sales Distributor Manager/ DSM/ BDM
Sierra Nevada Brewing Company
Orlando, FL
06.2015 - Current
- Formulate, prioritize, and implement sales plans and go to market strategies to exceed team goals in volume, distribution and revenue.
- Work in collaboration with various departments including Chain, finance, and DOIT to successfully achieve SNBC goals.
- Develop and implement successful sales strategies to achieve revenue goals.
- Aligning pricing strategies across the territory to optimize profits while making Florida one of SNBC highest revenue generating states.
- Coach, develop and motivate our team to achieve sales and professional goals with a growth mindset.
Director of On Premise/Craft Team Director
Florida /Schenck Distribution
Orlando, FL
01.2011 - 06.2015
- Exceeded volume goals for the on premise 4 consecutive years
- Developed and trained a team of 6 on premise managers with 54 direct reports
- Fostered and maintained relationships with over 20 of our craft suppliers
- Created strategies to grow and evolve the craft brands while maintaining a strong market presence with our core brands
- Oversaw both the on and off premise for Orange county encompassing 60% of FDC total business
- Founded and Instituted Orlando Craft Beer Week
Area Sales Manager
Schenck Distribution
Orlando, FL
01.2008 - 12.2010
- Exceeded volume and revenue goals on a quarterly and yearly basis
- Oversaw 500+ accounts while maintaining relationships with decision makers
- Managed a team of 8 direct reports
- Motivated my team to execute goals at 100% for 11 out of 12 months
- Hold monthly team meetings to outline goals, expectations and execution
- Constructively coached and effectively trained my team to improve overall talent and sales techniques
- Planed, organized and executed events on a monthly basis
On Premise Account Manager
Grantham Distributing
Orlando, FL
10.2006 - 01.2008
- Increased first and second quarterly profits by 11%
- Develop and maintain relationships with all accounts
- Effectively managed 180 accounts while actively growing new business
- Coordinated all promotions and events within given territory
- Responsible for POS and price points in market
- Exceeded management’s expectations and set goals in areas of growth and accountability
Managing Partner /General Manager
The Clubhouse
Orlando, FL
10.2005 - 01.2007
- Increased gross revenue by 32% in first 5 months
- Lowered food and beverage cost by 17% in first 3 months
- Developed and carried out marketing, advertising and promotions
- Scheduled labor to accommodate restaurant needs within a set budget
- Constantly maintained and tracked a high inventory level within a set budget
- Continually strived to develop and improve staff in areas customer service
- Filled in where needed to insure a high level of customer satisfaction
Admissions Counselor
University of Phoenix
Orlando, FL
08.2003 - 10.2005
- Contributed to growth by enrolling an average of 10 students per month
- Exceed 300 outbound calls per week
- Self generated an average of 15 leads per month
- Top Rookie on Team of 15 exceeding expectations in quarterly reviews
- Conducted training sessions with new employees
Education
Maters of Business Administration -
University of Phoenix
Orlando, FL01-2006
Bachelor of Arts and Sciences - Organizational Communication
University of Central Florida
Orlando, FL05.2003
Skills
- Sales Strategies
- Territory Management
- Training and mentoring
- Goal-Oriented
- Strategic Planning
- Data Analysis
- Sales Coaching
- Sales Leadership
- Conflict Resolution
- Budget Management
Activities
- 2010 and 2013 Sales Manager of the Year
- Excellence in Public Speaking Award
- 2008 On-Premise Distribution Drive Winner
- Volunteer UCF
- State certified EMT
- UCF Dean’s List
- Above and Beyond award customer service (Wachovia)
References
References provided upon request.
Affiliations
- Make a Wish Volunteer
- State Certified EMT
Accomplishments
- 2010 and 2013 Sales Manager of the Year
- 2023 Coach of the Year
- 2023 Senior Distributor Sales Manager of the Year
References
References available upon request.
Timeline
Senior Sales Distributor Manager/ DSM/ BDM
Sierra Nevada Brewing Company
06.2015 - Current
Director of On Premise/Craft Team Director
Florida /Schenck Distribution
01.2011 - 06.2015
Area Sales Manager
Schenck Distribution
01.2008 - 12.2010
On Premise Account Manager
Grantham Distributing
10.2006 - 01.2008
Managing Partner /General Manager
The Clubhouse
10.2005 - 01.2007
Admissions Counselor
University of Phoenix
08.2003 - 10.2005
Maters of Business Administration -
University of Phoenix
Bachelor of Arts and Sciences - Organizational Communication
University of Central Florida
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