Brian McKenzie
Orange,CA
Summary
Entrepreneurial and ambitious senior marketing professional with a pound-the-pavement mentality and a passion for bringing innovative products and services to market while supporting scaling organizations through strategic marketing plans. An executive leader with a demonstrated ability to build and lead cross-functional technical, marketing, and operations teams in support of expanding operations. Recognized for building strong customer relationships that position organizations to exceed revenue targets.
Overview
20
20
years of professional experience
Work History
Owner
BMAC Creative
07.2023 - Current
- Providing marketing strategy and creative design services for clients across B2B Technology, Entertainment, and Sports industries.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Managed day-to-day business operations.
Adjunct Professor
California State University, Northridge
01.2017 - Current
- Teaching Entrepreneurship for the Masters in Music Industry Administration program, providing instruction to up to 35 graduate students.
- Building relationships with students, mentoring on personal, professional, and academic goals while providing coaching on effective study habits.
- Strengthened critical thinking skills in students through the incorporation of problem-based learning activities.
SVP, Marketing
game1
11.2019 - 07.2023
- Played a pivotal role in shaping the game1’s marketing strategy and brand identity from the ground up
- Developed and executed comprehensive sales enablement tools to promote game1 sports-oriented content projects to prospective partners
- Managed brand positioning and spearheaded efforts to build a loyal and engaged audience.
Regional Vice President of Sales and Marketing
Sportsdigita
12.2018 - 07.2019
- Spearheaded Western expansion of company’s B2B footprint by championing Digideck, the company’s innovative, cloud-based platform
- Cultivated awareness, generated demand, and nurtured leads by developing comprehensive marketing strategy that supported the full sales lifecycle.
Vice President of B2B Marketing
Ticketmaster
04.2017 - 12.2018
- Directed B2B marketing team to implement product and segment marketing, demand generation, and content marketing strategies, reporting to Chief Revenue Officer
- Drove business partners to adopt company’s newly released SaaS products by developing and implementing highly targeted campaigns.
Senior Global Partner Marketing Manager
BlackLine
06.2015 - 03.2017
- Spearheaded business growth initiatives by collaborating with partners to develop content/go-to-market strategies for products and solutions in conjunction with BlackLine’s extensive partner programs.
Field & Channel Marketing Manager
Gigamon
04.2014 - 05.2015
- Positioned direct sales, partner, and services teams to achieve and exceed objectives by developing, executing, and measuring comprehensive, campaign-focused marketing plans.
Director, Sales Enablement
Blackboard
10.2004 - 03.2014
- Led a team that supported over 400 sales professionals and multiple stakeholders through delivery of enablement programs
- Built department from the ground-up with a mission to deliver sales the right information at the right time for the right conversation.
- Developed sales tools (sales decks, battle cards, data sheets, etc.) and ensured content was succinct and value propositions were clear.
- Provided direction to product and solution marketing teams in the development of content, ensuring solutions clearly addressed customer needs
Education
Bachelor of Science in Marketing -
California State University - Northridge
Master of Arts in Music Industry Administration (MBA Equivalent) -
California State University – Northridge
Skills
- Product Marketing/Market Positioning
- Business/Marketing Analytics
- Marketing Strategy/Strategy Planning
- Sales Enablement/Partner Enablement
- Content Marketing/Digital Strategy
- Business Development/Channel Partners
- Customer Relationship Management
- Adobe Creative Suite
- Social Media Advertising/Strategy
- Digital Marketing/Email Marketing
- Customer Relations
- Verbal and written communication
- Relationship Building
Timeline
Owner
BMAC Creative
07.2023 - Current
SVP, Marketing
game1
11.2019 - 07.2023
Regional Vice President of Sales and Marketing
Sportsdigita
12.2018 - 07.2019
Vice President of B2B Marketing
Ticketmaster
04.2017 - 12.2018
Adjunct Professor
California State University, Northridge
01.2017 - Current
Senior Global Partner Marketing Manager
BlackLine
06.2015 - 03.2017
Field & Channel Marketing Manager
Gigamon
04.2014 - 05.2015
Director, Sales Enablement
Blackboard
10.2004 - 03.2014
Master of Arts in Music Industry Administration (MBA Equivalent) -
California State University – Northridge
Bachelor of Science in Marketing -
California State University - Northridge
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