BRIAN MICKEY
Shawnee,KS
Summary
Goal-oriented manager with distinguished experience in cpg industry and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. I am committed to streamlining procedures while optimizing employee talent.
Overview
29
29
years of professional experience
Work History
Customer Development Manager
Advantage Solutions
11.2021 - 06.2024
- Managed Key Accounts for Supermarket chain accounts and Advertising groups in 5 Associated Wholesale Grocers warehouses
- Representing manufacturers, including McCormick, Post Cereal, Post pet, Ferrero confections, Keebler, Upfield plant-based products, and Haleon (Glaxo Smith & Klien)
- Negotiated and contracted Ads, temporary price reductions, shippers, and truckloads
- New product placement, conversions, and void elimination
- Planned Food show presentations and marketing of manufacturer's products
- Worked with manufacturer retail representatives to ensure promotional maximization
- Communication with Manufacturers, Retail groups, and wholesalers to ensure execution of contracts.
Retail Sales Representative
Nestle Waters North America
05.2006 - 05.2021
- Managed business growth for Wal-Mart, Associated Wholesale Grocers, Hy-vee and independent accounts
- Sales goals were exceeded by planning, coordinating, and selling from ownership groups to individual accounts
- Achieved 2015-21 Exceptional performance rating 3/3
- Retail Execution President's Circle Award (April 2015)
- Wal-Mart team lead with Market Manager calls
- HQ calls on Price Chopper and Hy-vee
- Developed NWNA's largest selling independent account for all of Kansas City
- Wired with management at all levels in my region to achieve and exceed individual and team goals
- Utilized direct shipments to grow independent and HQ account sales
- Coordinate new item launches
- Sales performance resulted in additional RSR (2011)
- Instrumental in hiring and training of new RSR's.
Future Consumption Account Manager | Sales Trainer
Coca-Cola Enterprises
03.1999 - 04.2006
- Managed accounts up to $4 million plus in sales
- Market share growth was achieved through planning, coordinating, selling, and merchandising new promotions
- Trained new sales personnel
- Sales employee of the year 2002
- Largest increase in a grocery account 2002 (85% - 33,720 cases).
Immediate Consumption Account Manager, Traveling Retail Space Manager, Merchandiser
Coca-Cola Enterprises
01.1995 - 02.1999
Education
Bachelor of Science - Advertising emphasis Marketing
Kansas State University
Manhattan, KS01.1994
Skills
- Data-driven decision-making
- CRM proficiency
- Performance Tracking
- Brand positioning
- Industry Expertise
- Teamwork and Collaboration
- Problem-Solving
- Time Management
- Attention to Detail
- Relationship Building
- Goal Setting and Achievement
Timeline
Customer Development Manager
Advantage Solutions
11.2021 - 06.2024
Retail Sales Representative
Nestle Waters North America
05.2006 - 05.2021
Future Consumption Account Manager | Sales Trainer
Coca-Cola Enterprises
03.1999 - 04.2006
Immediate Consumption Account Manager, Traveling Retail Space Manager, Merchandiser
Coca-Cola Enterprises
01.1995 - 02.1999
Bachelor of Science - Advertising emphasis Marketing
Kansas State University
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