Brian Mireles
Northridge,CA
Summary
Creative-minded digital strategist with a master’s in Digital Audience Strategy, and a background in paid social, entertainment media, and music marketing. Skilled in building and optimizing Meta and Google Ads campaigns, audience segmentation, and turning analytics into action. I blend strategy with storytelling, shaping content that connects, performs, and moves people. Whether I’m marketing a band or scaling a brand, I bring both the data and the instinct.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Digital Strategy & Analytics Consultant
Arizona State University, M.S. Program
01.2025 - 05.2025
- Enhanced Google Ads performance for plus-size brand by increasing click-through rates.
- Conducted audience behavior analysis with GA4 and SpyFu to produce performance reports.
- Delivered strategic insights to optimize ad spend and align creatives with target segments.
- Executed A/B testing on digital campaigns to evaluate effectiveness.
- Analyzed customer data to identify trends and refine campaign strategies.
Audience Strategist & Paid Social Consultant
Freelance Audience Strategist & Paid Social Consultant
Remote, USA
01.2023 - 05.2025
- Planned and optimized paid social campaigns on Meta (Facebook & Instagram), which improved traffic and engagement while lowering cost-per-click (CPC) rates.
- Developed audience frameworks and custom segments using GA4 and Meta insights, enhancing campaign precision and effectiveness, which led to better targeting and increased ROI.
- Collaborated closely with creators and brands to align ad content with real-time audience behavior and media trends, ensuring that campaigns resonated with the target audience and maximized impact.
Marketing Strategy Graduate Consultant
Arizona State University (M.S. Program)
01.2023 - 01.2024
- Delivered strategic audits for outdoor brands utilizing GA4 data, which provided insights that informed future marketing decisions.
- Developed segment-specific campaign strategies and performance reports based on audience behavior, helping to tailor messaging and improve engagement.
- Proposed paid social and influencer strategies aimed at reaching key demographics, which contributed to increased brand awareness and drove conversions.
Music & Content Strategist
Independent Artist
Los Angeles, USA
01.2018 - Current
- Managed paid Instagram campaigns and tracked analytics, which significantly boosted music releases, increased Spotify presaves, and contributed to audience growth.
- Applied audience research and insights to enhance fan engagement, helping to convert casual listeners into dedicated supporters through creative content.
- Produced and analyzed YouTube content performance, which informed decisions for future video content, ensuring we deliver more of what our audience loves.
Education
M.S. - Digital Audience Strategy
Arizona State University
Tempe, AZ05.2025
B.A. - Cinema/Television – Entertainment Media Management
California State University
Northridge, CA05.2022
Skills
- Paid social media advertising
- Meta advertising
- Google Analytics 4
- Campaign strategy
- A/B testing methodologies
- Google Ads management
- Digital marketing strategy
- Performance analysis
- Brand development
- Bilingual communication: English & Spanish
Certification
- Google Ads Search Certification
- Google Analytics Certification
- Social Media Marketing Certification
Timeline
Digital Strategy & Analytics Consultant
Arizona State University, M.S. Program
01.2025 - 05.2025
Audience Strategist & Paid Social Consultant
Freelance Audience Strategist & Paid Social Consultant
01.2023 - 05.2025
Marketing Strategy Graduate Consultant
Arizona State University (M.S. Program)
01.2023 - 01.2024
Music & Content Strategist
Independent Artist
01.2018 - Current
M.S. - Digital Audience Strategy
Arizona State University
B.A. - Cinema/Television – Entertainment Media Management
California State University
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