Summary
Overview
Work History
Education
Certification
Timeline
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Brian Mura

4626 Fawcett Ave. Tacoma,WA

Summary

Charismatic, results driven ambassador with strong history of success in building relationships, promoting brands and representing organizations in different settings. Passionate communicator with strong knowledge of distilling processes and the whisk(e)y industry at large, coupled with the ability to clearly and effectively deliver key brand messaging. Committed to driving brand awareness and achieving organizational goals.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Craft Ambassador WA

Remy Cointreau USA
04.2023 - 01.2024
  • Fostered lasting relationships with the trade through effective communication and quick response, resulting in long-term loyalty and expanded client base.
  • Managed budget allocation and resource utilization to maximise ROI.
  • Organized successful promotional events, leading to significant boosts in sales and brand awareness.
  • Established strong relationships with key industry influencers, resulting in increased brand exposure.
  • Responsible for full portfolio of Remy Martin, Cointreau, Mount Gay, Bruichladdich, Botanist, and Westland.
  • Regularly interacted with our distributor partner RNDC and their local sales and management team.

Regional Distillery Ambassador

Westland Distillery
04.2021 - 03.2023
  • Acted as the PNW representative for Westland, for all consumer facing activations, as well as retail and wholesale brand education.
  • Launched new products into the market with well executed RTM strategies, driving rapid adoption and revenue growth.
  • Developed and implemented marketing plans to increase brand awareness and drive sales.
  • Worked with and educated the wholesaler to expand our presence in the territory.
  • Increased sales in WA by 20% driving revenue for the company.

Brand Development Manager

Remy Cointreau USA
04.2019 - 03.2021
  • Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
  • Met or exceeded KPI's to validate and demonstrate success in market.
  • Cultivated strong relationships with key accounts to create positive brand experiences and drive sales.
  • Developed new ways of working and successfully pivoted strategies to drive sales during the pandemic.
  • Remy Martin +25% Mount Gay +15% Cointreau +15% Botanist +18%

Beverage Curator

Westland Distillery
04.2017 - 03.2019
  • Designed and contracted professionals to build out the back bar in the tasting room to accommodate the sale of cocktails.
  • Developed and executed seasonal cocktail menus for the tasting room.
  • Organized and lead educational tours and tastings for the industry.
  • Executed various cocktail education seminars and bartender competitions to affectively drive sales.

Distillery Ambassador

Westland Distillery
04.2014 - 03.2017
  • Managed RTM strategies and established Westland's footing in the PNW market.
  • Executed sales and distribution of product to the on and off premise in WA.
  • Developed relations with the trade and ensured product was represented in accordance with sales strategy.


Tasting Room Associate

Westland Distillery
11.2013 - 03.2014
  • Developed strong rapport with customers and created positive impression of business.
  • Handled cash transactions accurately and efficiently while maintaining a high level of customer service.
  • Managed tasting room inventory.
  • Developed opening/closing manuals for the tasting room.

Education

Fine Arts/Printmaking

University of Washington
Seattle, WA

Certification

  • Mast Permit
  • Food Handlers Permit

Timeline

Craft Ambassador WA

Remy Cointreau USA
04.2023 - 01.2024

Regional Distillery Ambassador

Westland Distillery
04.2021 - 03.2023

Brand Development Manager

Remy Cointreau USA
04.2019 - 03.2021

Beverage Curator

Westland Distillery
04.2017 - 03.2019

Distillery Ambassador

Westland Distillery
04.2014 - 03.2017

Tasting Room Associate

Westland Distillery
11.2013 - 03.2014

Fine Arts/Printmaking

University of Washington

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Brian Mura