Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Brian Ormbrek

Seattle

Summary

Dynamic Senior Product Manager with extensive experience, excelling in revenue optimization and cross-functional collaboration. Proven track record in launching successful destination products and enhancing guest experiences, leveraging data-driven insights and market trend analysis to maximize occupancy and revenue. Recognized for leadership in training and mentoring team members.

Overview

18
18
years of professional experience

Work History

Senior Product Manager

Holland America Line
01.2022 - 08.2025

As a Senior Manager in Product Marketing, I managed the pricing & demand trends for destinations around the world. I collaborated with multile other teams to take the destination products from conceptualization to pricing launch, then through the selling life cycle, making sure to maximize revenue & occupancy numbers.

Additional attributes:

  • Took on leadership for our targeted revenue promotions, coordinating offers to select & target high onboard spenders
  • Helped grow casino program, increasing guest frequency while optimizing re-investment costs.

Product Manager, Alaska Tours

Holland America Line
06.2012 - 01.2022

As a Product Manager for the Alaska Tours destination, I would design & launch our yearly product offerings combining cruises with multi-night land touring. My employees & I would manage inventory on land & onboard, maximizing occupancy levels, tracking pricing trends to achieve the best possible pre-cruise revenue. We analyzed allotment from multiple intercompany departments & third-party suppliers to ensure our costs were most effectively managed while maintaining the highest levels of guest service.
Additional attributes:

  • Helping to launch our proprietary yield optimization model, serving as the subject matter expert for the Alaska cruise & tour program.

Lead Analyst

Holland America Line
08.2007 - 06.2012

In Revenue Management, I was responsible for occupancy levels & pre-cruise net ticket revenue, making sure both metrics were optimized for each of the products I managed through their selling life cycle.

Additional attributes:

  • I worked with multiple product destinations from simple to complex, finding unique ways for each product team to succeed.
  • I took on a lead role on the team, helping younger employees with training & best practices.

Education

Botany

University of Washington
Seattle, WA
12-2001

Skills

  • Cross-functional collaboration
  • Data utilization
  • Project planning
  • Market trend analysis
  • Revenue optimization
  • Product lifecycle management
  • Competitive analysis
  • Demand forecasting

Accomplishments

    Served as subject matter expert to help design proprietary yield management system.

    Grew targeted revenue promotional programs, increasing guest frequency while managing costs.

    Took multiple new programs from conception to market, collaborating with both intercompany & third-party teams.

Timeline

Senior Product Manager

Holland America Line
01.2022 - 08.2025

Product Manager, Alaska Tours

Holland America Line
06.2012 - 01.2022

Lead Analyst

Holland America Line
08.2007 - 06.2012

Botany

University of Washington