Hi, I’m
Brian Perkins
Boise,ID
Summary
Former US Army engineer, turned Results-Driven CRM Marketing professional offering over 9 years of digital marketing experience in a variety of disciplines, with proven skills in leading a team. I've cultivated a unique and diverse skillset by working with some of the internet's best marketers, and by running successful campaigns for some of the country's biggest brands and businesses. I'm ready to offer the breadth and depth of my experience to a new role in the marketing space.
Overview
15
years of professional experience
9
Years of marketing experience
12
Years of management experience
Work History
85sixtySan Diego, California
ASSOCIATE DIRECTOR, CRM MARKETING
09.2021 - Current
Job overview
- Managed the agency's CRM practice, directing a team of CRM strategists and campaign specialists to meet client needs and develop agency business
- Monitored budgeting, forecasting, planning and reporting activities of the department.
- Oversaw day-to-day operations of the business unit including personnel management, program development and implementation.
- Provided guidance and support to staff in order to maximize their performance.
- Ensured compliance with all applicable laws, regulations and policies like CCPA, GDPR, and CASL.
- Conducted regular meetings with staff members to review progress on goals and objectives.
- Actively participated in external events such as conferences and seminars related to the company's field of activity.
- Evaluated performance of subordinates through regular feedback sessions and annual reviews.
The Krazy coupon LadyBoise, ID
MARKETING CAMPAIGNS MANAGER
09.2019 - 09.2021
Job overview
- Executed updated marketing plans to increase branding exposure, customer traffic and sales for some of the largest businesses in the world.
- Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses.
- Identified, implemented and enhanced marketing strategies by accounting for factors such as organizational objectives, market trends and costs.
- Developed, maintained and deepened strategic partnerships with agencies, vendors and leaders in consumer packaged goods.
- Strengthened outreach and developed marketing collateral, client-facing presentations, and business reviews to drive more interest and increase client investment.
- Managed end-of-campaign reporting, providing clients with detailed insights on their campaign performance with next step calls-to-action.
Self EmployedBoise, ID
FULL STACK MARKETING CONSULTANT
03.2017 - Current
Job overview
- Developed and lead the execution of digital marketing strategies for new and established entrepreneur businesses.
- Supported B2C clients and non-profits in all aspects of their online marketing.
- Developed conversion-focused copy, landing pages, display and PPC ad creative, webinar presentations, and email marketing campaigns for multiple clients on an ongoing basis.
- Presented robust marketing plans to communicate research findings, target market analysis, strategy and budget breakdown.
- Tracked marketing campaign metrics and reported effectiveness to clients.
- Researched clients and competitors to ascertain information useful for developing focused marketing solutions.
- Led information-gathering consultation meetings with various clients to determine marketing goals and available budget.
- Spearheaded development and implementation of all marketing campaigns.
- Crafted effective copy for marketing campaigns resulting in high ROI and exceptional SEO results.
The Net MomentumBoise, ID
MARKETING MANAGER
01.2015 - 09.2019
Job overview
- Drove traffic to clients' offers by developing and maintaining affiliate relationships.
- Reported against KPI targets to both clients and internal management.
- Generated multiple millions of dollars in revenue for the company and our clientele.
- Developed a proficiency in sales funnel design, sales language and strategy, copy writing, email marketing, and more than 10 different industry software suites.
- Researched market competitors to identify potential new strategies and technology for our clientele.
- Represented clients to internal and external stakeholders, advocating for individual needs and pushing strategic agendas.
- Fostered sponsorships with related and partnering entities to enhance marketing objectives.
U.S. Army / Idaho National GuardBoise, ID
HEAVY EQUIPMENT OPERATOR/COMBAT ENGINEER
09.2009 - 09.2017
Job overview
- Improved project completion time by multitasking on heavy equipment.
- Drove tractor-trailer trucks to move equipment efficiently between job sites.
- Performed grading and shaping land for building and finishing purposes.
- Operated heavy equipment to demolish current structures, remove plants or trees and clear property of debris.
- Trained and instructed subordinates and supported units on equipment and combat training.
- Developed top talent by leading training initiatives for combat preparation.
- Trained extensively on weaponry, tactics and methods of battle.
- Trained extensively on route reconnaissance, survival, and explosives.
Big Brothers Big SistersBoise, ID
VOLUNTEER
10/9/18 - Current (6 education.years_Label & 10 education.months_Label)
Job overview
- Volunteered hundreds of hours with Big Brothers, Big Sisters helping to provide friendship and mentorship to children in the program.
- Organize and schedule activities and gatherings with children and their parents.
Education
University of Idaho
from Studio Art/Graphic Design
Skills
- Marketing strategy development
- Internet and e-mail marketing
- HTML/CSS Development
- Leadership/People Management
- Marketing campaign management
- Marketing collateral
- Pay-per-click advertising
- Social media marketing
- Affiliate marketing
- Conversion optimization
Technology/Software Specializations:
- Infusionsoft, Hubspot, Triple Whale
- EMS's: Klaviyo, Mailchimp, Salesforce, Maripost, Drip, Acoustic
- Google Analytics
- Facebook Ads Manager
- Clickbank Platform
- Adobe Design Suite
- Hotjar/Lucky Orange
- Clickfunnels
- Shopify
References
- Kylie Iseri - Coworker, The Krazy Coupon Lady | 208-740-0817 | kylie.iseri@wsu.edu
- Dush Ramachandran - Owner/Operator, The Net Momentum | 303-517-4952 | dush.ramachandran@thenetmomentum.com
- Dmitriy Pisarev - Owner/Operator, Conversion Whisperer | dmitriy.pisarev@gmail.com
- Cami Hill - Match Support, Big Brothers, Big Sisters | 208-850-2733
Certification
- Klaviyo Product Certification
Timeline
ASSOCIATE DIRECTOR, CRM MARKETING
85sixty
09.2021 - Current
MARKETING CAMPAIGNS MANAGER
The Krazy coupon Lady
09.2019 - 09.2021
FULL STACK MARKETING CONSULTANT
Self Employed
03.2017 - Current
MARKETING MANAGER
The Net Momentum
01.2015 - 09.2019
HEAVY EQUIPMENT OPERATOR/COMBAT ENGINEER
U.S. Army / Idaho National Guard
09.2009 - 09.2017
VOLUNTEER
Big Brothers Big Sisters
10/9/18 - Current (6 education.years_Label & 10 education.months_Label)
University of Idaho
from Studio Art/Graphic Design
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