Brian Poole
Burlington,VT
Summary
Results-driven Lifecycle Marketing Director with over a decade of experience in creating and implementing strategic marketing initiatives that maximize customer engagement, retention, and revenue growth. Proven track record in developing data-driven campaigns, optimizing customer journeys, and leveraging automation technologies to enhance overall user experience. Strong leadership skills, adept at cross-functional collaboration, and a passion for driving innovative marketing solutions that align with business goals.
Overview
17
17
years of professional experience
Work History
Director, Lifecycle Marketing
Mason Interactive
02.2011 - Current
- Oversee the lifecycle marketing team, focusing on the strategy and execution or all Email + SMS efforts for clients within the DTC, EDU, and Financial sectors.
- Managed daily operations of our team throughout multiple locations to foster maximum productivity.
- Monitored daily client performance to strategically recommend steps to increase desired performance metrics.
- Established departmental performance goals and provided feedback for underperforming areas.
- Monitored and coordinated workflows to optimize resources.
- Write copy, design email, grow lists, fix problems.
- Create, review, and revise client campaign calendars in order to provide strategic performance enhancing recommendations for up to 200 campaigns per month.
- Enhanced email marketing effectiveness with personalized content, segmented lists, and compelling subject lines.
- Increased client email marketing revenue by up to 400% with targeted content, boosting open rates and conversions.
- Improved customer engagement with the creation of targeted email marketing strategies.
- Formed strategic partnerships and connected with potential clients to drive business development.
Marketing & Production Coordinator
Incisive Media
09.2008 - 03.2010
- Identified appropriate marketing channels and target customers for campaigns.
- Wrote engaging and successful marketing, advertising, and website copy.
- Developed campaigns and specific marketing strategies for clients.
- Conducted research to analyze customers' behavior, preferences and purchasing habits.
Marketing Coordinator
The Corcoran Group
06.2007 - 08.2008
- Planned and executed internal and external marketing events.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
Education
Bachelor of Arts - Design And Visual Communications
SUNY Farmingdale
Farmingdale, NYSkills
- Klaviyo
- Mailchimp
- Salesforce Marketing Cloud
- Hubspot
- Shopify
- Magento/Magento 2
- GA4
- Adobe Analytics
- Adobe Creative Suite
- Figma
- CAN-SPAM and GDPR compliance
- Email Design
- Ecommerce Strategy
- Team Leadership
- Client Relations
Timeline
Director, Lifecycle Marketing
Mason Interactive
02.2011 - Current
Marketing & Production Coordinator
Incisive Media
09.2008 - 03.2010
Marketing Coordinator
The Corcoran Group
06.2007 - 08.2008
Bachelor of Arts - Design And Visual Communications
SUNY Farmingdale
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