Summary
Overview
Work History
Education
Skills
Timeline
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Brian Poston

Cincinnati,OH

Summary

Dynamic sports and business professional with extensive experience in ticket sales, service, and fan engagement. Proven ability to drive revenue growth while developing high-performing teams and fostering strong fan relationships within collegiate and professional sports organizations. Expertise in leveraging innovative strategies to enhance customer experiences and maximize organizational success. Committed to elevating brand loyalty and engagement through strategic initiatives that resonate with diverse audiences.

Overview

8
8
years of professional experience

Work History

Director, Ticket Sales & Service

Miami University/Playfly Sports
03.2024 - Current
    • Act as the principal liaison of Playfly Aspire Group with the athletic department
    • Oversee all ticket sales and service for Miami's ticketed sports (Men and Women's Basketball, Ice Hockey, Football, Volleyball)
    • Train and supervise sales and service staff

Account Manager, Season Ticket Member Services

Cincinnati Bengals
11.2019 - 03.2024
    • Maximized Season Ticket Member renewal percentage by providing customer service to 2,000+ accounts via all touch points
    • Was responsible for a new business sales goal that was obtained by generating referrals, upselling current accounts, and groups
    • Continually created and implemented unique service strategies, ideas, and programs in order to retain Season Ticket Members
    • Percentage of revenue renewed by year: 86 → 88 → 98 → 99

Inside Sales Consultant

Cincinnati Bengals
05.2019 - 11.2019
    • Finished #2 on the Inside Sales board
    • Inside Sales Revenue Champion and Hustle Champion for July 2019
    • Exceeded revenue goals for mobile season passes (#1 in class), ticket packs (#1 in class), groups, and overall revenue
    • Finished the program with the most ticket pack revenue in the history of the Bengals' Inside Sales Program
    • Gameday duties included, but were not limited to, visiting prospects, helping fans resolve mobile ticket issues, providing customer service at Club Season Ticket Member HQ, and more

Game Day Marketing Staff

FC Cincinnati
01.2018 - 01.2019
    • Assisted with the fulfillment of any and all operational needs at each home game for the duration of the USL/MLS season
    • Duties included, but were not limited to, pregame event set up and execution on Sheakley Lawn, coordination of ball kids, national anthem flag holders, walk out kids, and more

Suite Sales and Services Game Day Staff

Cincinnati Bengals
06.2018 - 12.2018
    • Assisted with the fulfillment of suite holder benefits at each home game for the 2018 NFL season
    • Handled and coordinated the needs of as many as 12 different suites during each home game

Corporate Partnerships Intern

The Scotts Miracle-Gro Company
07.2017 - 12.2017
    • Provided support in the development and execution of enterprise-wide marketing and communications that support SMG brands and initiatives
    • Supported the Marketing Services team in the day-to-day planning, execution, and analysis of corporate partnerships, planning and analytics projects

Education

Bachelor of Business Administration - Marketing, Sports Administration

University of Cincinnati
Cincinnati, OH

Skills

  • Customer retention
  • Relationship building
  • CRM software
  • Account management
  • Lead generation
  • Strong leadership

Timeline

Director, Ticket Sales & Service

Miami University/Playfly Sports
03.2024 - Current

Account Manager, Season Ticket Member Services

Cincinnati Bengals
11.2019 - 03.2024

Inside Sales Consultant

Cincinnati Bengals
05.2019 - 11.2019

Suite Sales and Services Game Day Staff

Cincinnati Bengals
06.2018 - 12.2018

Game Day Marketing Staff

FC Cincinnati
01.2018 - 01.2019

Corporate Partnerships Intern

The Scotts Miracle-Gro Company
07.2017 - 12.2017

Bachelor of Business Administration - Marketing, Sports Administration

University of Cincinnati