Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Brian Pratt

Henderson,NV

Summary

Ad tech professional with 6+ years of programmatic media experience, combining campaign execution and client management across a variety of platforms.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Senior Programmatic Strategist

Nativo Inc.
Los Angeles, CA
03.2021 - Current
  • Launched and managed native PMP and open exchange campaigns across DV360, The Trade Desk, Yahoo DSP, and more, supporting media investments ranging from $50K to over $1M, while consistently delivering against client goals and KPIs.
  • Partnered cross-functionally with Sales, Creative, and Media Operations teams to align campaign activation strategies with client objectives, ensuring seamless execution from planning through optimization.
  • Served as the programmatic expert for the Sales team, translating complex technical concepts into clear, client-friendly insights to ensure client success and satisfaction.
  • Closely monitored and optimized campaign performances to maximize scale, efficiency, and key KPIs by translating insights into actionable optimization strategies that drive results and client growth.
  • Managed clients across many verticals by communicating complex, technical concepts and media strategies in an accessible and client-friendly manner: supporting renewals, upsells, and long-term partnership growth.
  • Deep understanding of the programmatic ecosystem, marketing automation tools, and digital media strategy, with working knowledge of sales planning systems and CRM platforms like Salesforce.

Programmatic Media Trader

USIM - Quantum 11
Irvine, CA
07.2019 - 03.2021
  • Extensively laid out planning/recommendations to fit the campaign objective based off channel allocation and creative execution
  • Organized a comprehensive bidding strategy through various programmatic platforms to push paid media support through the following channels: Desktop/Mobile Display, Video, and CTV
  • Within Demand-Side Platforms, worked with the traditional partners to leverage their audience segmentations and offerings for real time bidding
  • Post launch, supplied clients with bi-weekly optimization and recommendation reports to help achieve optimum spend levels and business goals
  • Utilized third party vendors to vet additional measurement capabilities that helped explain the holistic business (i.e., Brand Studies, Foot Traffic Studies and Brand Trackers

Education

B.A. - Business Administration

California State University
Fullerton

Skills

  • Programmatic strategy
  • Campaign optimization
  • Data analysis
  • Audience segmentation
  • Client relationship management
  • Cross-functional teamwork
  • Effective communication
  • Skilled in building client relationships
  • Strategic planning
  • Organizational skills

Certification

  • The Trade Desk - EDGE Academy
  • Google Display and Video 360
  • Amazon DSP - Advanced Certification

Timeline

Senior Programmatic Strategist

Nativo Inc.
03.2021 - Current

Programmatic Media Trader

USIM - Quantum 11
07.2019 - 03.2021

B.A. - Business Administration

California State University

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