Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Brian Robershaw

Frisco,TX

Summary

Proven success transforming data and insights into actionable business plans by designing and implementing analytical, pricing and reporting systems. Leadership in creating and executing integrated planning, trade optimization principles, and forecasting applications.

Overview

2026
2026
years of professional experience

Work History

President

Robo Technology Inc.
01.2023 - Current
  • Provide consulting engagements in the areas of Revenue Management, Strategic Pricing, Project Leadership, Process Design
  • Successfully managed 7 projects across 4 different industries

Director Pricing & Transformation

CTI Foods Inc.
11.2023 - 03.2024
  • Drove process improvements in product pricing solutions, pricing guidelines, customer and competitor knowledge bases and supply chain efficiency.
  • Developed centralized, cloud-based system that supports the organization in making accurate, real-time pricing decisions using various data sources and calculations.
  • Forecasted improvements in Revenue (+5%), Trade Efficiency (+2%) and Net Sales (+3%)

Director Systems & Analytics

Keurig Dr Pepper Inc.
01.2018 - 12.2022
  • Led process improvement and reporting through cross-functional coordination with sales, finance, strategy and supply-chain.
  • Developed centralized, cloud-based system that supported organization in making accurate, real-time decisions through robust data and reporting.
  • Owned Product Pricing / Pricing Analysis in an Enterprise solution for Retail, B2B and B2C
  • Created simulation modeling that produces accurate sales and revenue forecasts for multiple years, providing valuable insights and aiding in development of effective annual operational plan.

Senior Director Revenue, Pricing & Strategy

Keurig Dr Pepper Inc.
10.2009 - 12.2017
  • Established data-driven decision-making processes and implemented best practices in analytics to optimize performance across the organization.
  • Recruited and trained a top-performing team that guided the commercial organization on trade spend optimization, top-line growth, and strategic planning, resulting in improved performance and revenue.
  • Developed highly effective pricing strategy using value curves, mix management, ROI analysis, and scenario modeling.
  • Grew net sales by 7% and lowered trade expenditure across top 30 clients by $10M via promotion construct optimization.

Other History

Various
  • Director Revenue Management, Keurig Dr Pepper
  • Area Manager, Coca-Cola Enterprises
  • Industry Expert, GLG

Education

Bachelor of Arts - Economics

University of Michigan
Ann Arbor, MI

Masters of Business Administration - Finance

University of Michigan
Flint, MI

Skills

  • Revenue Management

  • Strategic Pricing

  • Process Design & Optimization

  • Change Leadership

  • Strategic Planning

  • Market Analysis

  • SAP BPC

  • Snowflake

  • Tableau / Power BI

  • NetSuite

  • Alteryx

  • Workday

  • JIRA / Microsoft Projects

  • C-Suite Communication

Accomplishments

  • Recruited and Developed an RGM/Pricing team with responsibility for increasing Revenue +$40M over 4 years.
  • Created and Implemented Trade ROI tool to identify low performing Pricing / Share constructs. Eliminated negative promotions, resulting in +21% in GM over 5 years.
  • Designed and Implemented, with PMO partnership, a "Single Source" data structure for Sales, Finance, Supply Chain and Manufacturing forecasting. Moving all legacy system and syndicated data to Snowflake increased accuracies and multi-year projections.
  • Developed multi-year, multi-channel financial model to develop strategies with brands and platforms. The ability to update the model daily across multiple data sources resulted in targeted Pricing/Marketing throughout the entire portfolio.

Timeline

Director Pricing & Transformation

CTI Foods Inc.
11.2023 - 03.2024

President

Robo Technology Inc.
01.2023 - Current

Director Systems & Analytics

Keurig Dr Pepper Inc.
01.2018 - 12.2022

Senior Director Revenue, Pricing & Strategy

Keurig Dr Pepper Inc.
10.2009 - 12.2017

Other History

Various

Bachelor of Arts - Economics

University of Michigan

Masters of Business Administration - Finance

University of Michigan

Similar Profiles

CREATE PROFILE