Brian Rody
Charleston,SC
Summary
Results-driven sales professional with a history of surpassing sales targets, achieving over 25% annual revenue growth at Stryker and ranking in the top 10% nationally in growth at Applied Medical. Proficient in lead generation and relationship management, utilizing strategic sales planning and communication skills to enhance product adoption and expand market share. Acknowledged for exceptional performance in converting leads into substantial revenue increases.
Overview
10
10
years of professional experience
Work History
Account Manager
APPLIED MEDICAL
Charleston, SC
08.2023 - Current
- Consistently exceeded sales targets by developing and executing targeted sales strategies across dozens of hospital systems; resulting in over 14% annual revenue growth, ranking #1 the region and top 10% nationally
- Developed and maintained relationships with key opinion leaders to influence purchasing decisions and drive product adoption
- Identified new business opportunities and generated leads through networking and proactive prospecting, leading to increased sales revenue and product utilization
Sales Representative
STRYKER
Jacksonville, FL
04.2020 - 07.2023
- Achieved over 25% annual sales revenue growth through creating and implementing strategic business plans, building and maintaining key customer relationships, and converting high volume business
- Identified and penetrated new markets in NE Florida, resulting in exceeding sales targets and increasing Stryker’s market share in the Sports Medicine division
- Awarded President’s Club in fiscal year 2022 and sold over $1M dollars in revenue
- Collaborated with cross-divisional teams to execute sales initiatives
Medical Device Sales Representative
GOTHAM SURGICAL – REPRESENTING ARTHREX
New York City, NY
12.2018 - 12.2019
- Worked with a team of 3 sales representatives to increase sales revenue by expanding the use and adoption of Arthrex surgical implants and disposables in assigned territory
- Nominated for territory of the year for fiscal year 2019, achieving 104% PTQ, and over $4M in sales revenue
- Won a sales competition in the second half of FY19 selling the largest number of knotless bone anchors, an Arthrex focus product
Franchise Apprentice
PESTNOW
Sterling, VA
02.2018 - 11.2018
- Developed business plan, competitive market analysis, and go-to-market strategy to open franchise in the greater Charlotte, NC area
- Implemented new marketing strategies that improved current business model and enhanced company growth (revenue grew approximately 10% from FY17 to FY18)
Associate Medical Device Sales Representative
PEERLESS SURGICAL – REPRESENTING ARTHREX
Charlotte, NC
03.2017 - 12.2017
- Member of a team of four sales representatives that were responsible for managing and growing a territory achieving over $4M in sales revenue with a full-line product portfolio of over 11,000 capital/disposable/implant devices
- Mastered human anatomy and pathology to provide product orientation and surgical support to surgeons, physician assistants, and OR staff during cases to achieve optimal procedure and patient outcomes
Federal Inside Account Manager
VISUAL SYSTEMS GROUP, INC.
McLean, VA
12.2015 - 02.2017
- Collaborated with two outside sales representatives in handling end-to-end sales responsibilities for over a dozen accounts across the Federal Government
- Developed new leads through persistent cold calling and internet research, helping drive 105% growth in assigned Government agencies
- Exceeded sales target at 133% to plan and $1.6M in sales revenue
Business Account Executive; Business Sales Leadership Development Program (BSLDP)
AT&T
Atlanta, GA
07.2015 - 11.2015
- Successfully completed a highly competitive 20-week program that provides accelerated skills in business sales, account management, and solutions consulting
- Attained 403% of Mobile Application Production quota, and 225% of Gross Ads quota during the BSLDP
Education
B.S. - Marketing Management, Concentration: Professional Sales
Virginia Polytechnic Institute and State University (Virginia Tech)
Blacksburg, VA05.2015
Skills
- Lead generation
- Converting leads
- Strategic Sales Forecasting
- Strong Communication Skills
- Relationship building and management
- Sales Growth
- CRM proficiency
- Contract negotiation and closing tactics
Timeline
Account Manager
APPLIED MEDICAL
08.2023 - Current
Sales Representative
STRYKER
04.2020 - 07.2023
Medical Device Sales Representative
GOTHAM SURGICAL – REPRESENTING ARTHREX
12.2018 - 12.2019
Franchise Apprentice
PESTNOW
02.2018 - 11.2018
Associate Medical Device Sales Representative
PEERLESS SURGICAL – REPRESENTING ARTHREX
03.2017 - 12.2017
Federal Inside Account Manager
VISUAL SYSTEMS GROUP, INC.
12.2015 - 02.2017
Business Account Executive; Business Sales Leadership Development Program (BSLDP)
AT&T
07.2015 - 11.2015
B.S. - Marketing Management, Concentration: Professional Sales
Virginia Polytechnic Institute and State University (Virginia Tech)
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