Brian Schreiber
Knoxville,United States
Summary
WHO IS BRIAN SCHREIBER? As a child of the internet, turning my social media savviness into a career felt natural. Helping companies and brands across various industries with digital marketing is a passion. Focusing on community building, creativity, and branding drives organizations' marketing strategies to the next level. Nothing makes me happier than helping an organization shift its mindset from "We should probably do social" to "DANG! We NEED social." I provide comprehensive services, including social media engagement/growth strategy, content creation, community management, graphic design, and video editing to help businesses succeed digitally.
Overview
4
4
years of professional experience
Work History
Experience Marketing Coordinator
PCS, Inc
11.2022 - Current
- Implemented and maintained comprehensive social media strategy across five platforms (LinkedIn, Facebook, Instagram, YouTube, TikTok)
- Developed and executed content strategy based on five targeted "content pillars," optimizing content relevancy and engagement.
- Demonstrated exceptional multitasking capabilities by managing daily content creation, social media management, and administrative tasks.
- Spearheaded growth of PCS Inc.'s social media presence, achieving impressive results quickly.
- LinkedIn following increased by 14.47%
- Instagram following grew by 20.64%
- YouTube channel subscriptions increased by 118%
- TikTok following expanded by 12.5%
- Facebook following grew by 6.09% -Established detailed and strategic data file, enabling measurement of goals, documenting growth, and providing valuable insights into trends for data-informed decision-making.
- Leveraged skills in content strategy, blogging, graphic design, community outreach, market research, corporate branding, and video editing to enhance PCS Inc.'s marketing initiatives.
- Maintained meticulously organized social media calendar, ensuring well-planned and executed content delivery.
- Conducted thorough social media analytics research to optimize future approaches and strategies.
- Independently designed visually appealing and engaging social media graphics, significantly enhancing brand visibility and audience engagement.
- Edited multiple videos each month, investing significant time and effort in producing high-quality content for marketing campaigns.
Marketing Coordinator
Leviathan Aquarium Automation
07.2022 - 11.2022
- Designed and implemented multi-faceted marketing campaign from scratch
- Grew social media follower count by 541% by implementing new content strategy
- Learned details of highly technical products to understand better how to market it
- Used multiple tools & skills, including photo/video editing and customer/competition research.
Writing Agent
US Health Advisors
05.2021 - 04.2022
- Fully licensed health/life insurance agent in 20 states
- Over $130k of submitted business as licensed health insurance agent
- Recruited clients through traditional marketing, email campaigns, social media marketing, etc
- Devised and implemented self-sufficient CRM auto messaging system to increase precision with lead response time.
Marketing Intern
Chartwells Higher Education Dining Services
02.2019 - 04.2020
- Negotiated pricing and fees with potential clients/vendors while ensuring continuation and enhancement of services
- Tripled follower growth across all company social media accounts (Instagram, Facebook, and Twitter.)
- Gathered and analyzed data from social media PPE campaigns
- Helped research, write, and edit blog posts for TTU Dining Website.
Education
Bachelor's degree - Marketing
Tennessee Technological University
Cookeville, TN2020
Bachelor's degree - Marketing
Radboud University
Nijmegen, NL2018
Skills
- Social Media
- Leadership
- Marketing
- Regulatory Compliance
- Correspondence and Reports
- Content Strategy
- Blogging
- Graphic Design
- Community Outreach
- Corporate Branding
- Video Editing
- Customer Service
Accomplishments
- Social Media Coordinator (Tennessee Delta Chapter)
- Phi Delta Theta Fraternity
- Sep 2018 - Dec 2019 (1 year 4 months)
- Intern
- Phi Delta Theta Fraternity
- Brian Schreiber - page 2
- Jun 2019 - Aug 2019 (3 months)
- Spent the summer of 2019 interning for The Phi Delta Theta Foundation at Phi Delta Theta's General
- Headquarters at Miami University in Oxford, Ohio
- My responsibilities included the following: conducting research and compiling portfolios on potential donors, working as a social ambassador for the fraternity through the use of various social media platforms, event planning (helping plan the Kleberg Emerging
- Leaders Institute with over 1000 attendees), and fundraising/alumni management.
Timeline
Experience Marketing Coordinator
PCS, Inc
11.2022 - Current
Marketing Coordinator
Leviathan Aquarium Automation
07.2022 - 11.2022
Writing Agent
US Health Advisors
05.2021 - 04.2022
Marketing Intern
Chartwells Higher Education Dining Services
02.2019 - 04.2020
Bachelor's degree - Marketing
Tennessee Technological University
Bachelor's degree - Marketing
Radboud University
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