Brian Shearan

In 2018, SSI revenue on the PGA TOUR Champions was $57.914 million, and in 2023, SSI revenue eclipsed $74.106 million.

Between 2022 and 2023, SSI revenues grew by $22M, or 43%.

PGA TOUR Champions generated $74.106M in on-site sales in 2023, which achieved 104% of the long-range financial plan goal of $72M.

Tour-wide on-site sales were up $3.667 million, representing a 5% year-over-year growth.

Tournaments grew SSI revenue year over year by an average. of 10% or an average of $295,000.

In 2023, the average tournament SSI was $3.087 million, up 4% over 2022 and up 32% over 2018.

National Sales Program - In 2023, solidified a year-long partnership with iovera that stemmed across three tournaments and a player partnership deal totaling $350K.

A quarterly sales newsletter, "Sales in 60 Seconds," was created and distributed to all 24 tournaments, highlighting star performances, creative partnerships, and tournament wins.

Ticketing - 18 of 22 tournaments are using a digital ticketing platform (up 5 tournaments from 2022).

PGA TOUR Champions Championship Management events grew revenue by $822K year-over-year (+9% year-over-year) across the portfolio.

Create an annual revenue budget, complete quarterly forecasting, and contribute to long-term revenue and net operating gain goals.

Grew corporate partnerships by 21% over prior year sales, with $1.2M in multiyear revenue.

Discovered, proposed, pitched, and closed a 5-year, $2.2M sponsorship/marketing partnership with Tackle Kids Cancer in the New York/New Jersey market.

Grew the regional client base from 48 clients in 2015 to 108 clients in 2016 through relationship building, providing solutions, and creating a world-class event in the New York market.

Lead a team of 18 sales managers, with a cumulative revenue of $32M.

Grew regional growth by an average of 18% year over year since FY11.

Grew the region by 12% or revenues by $3.3M in FY14, by building solid relationships with the regional client base, acquiring trust, and asking for every opportunity with accounts.

Developed and implemented a sales training program that was presented to 140 sales representatives at Nike Golf to enhance their out-of-the-box thinking, deliver a more concise message, and bring a deeper passion to delivering the message.

Account base of 172 doors, consisting of Golf Galaxy and Dick's Sporting Goods.

Increased 23 regional accounts from $12K programs to $28K or more by creating a more effective call route so that their accounts could be serviced more often.

One of four to win the T3 award, honoring those who were in the top 5 of each season for 2 years in a row.