Summary
Overview
Work History
Education
Skills
Certification
Work Availability
Timeline
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Brian Skepton

Montverde,FL

Summary

Dynamic and results-driven sales professional with over 20 years of experience in advertising, sponsorship sales, and account management. Expert in creating and executing strategic sales initiatives that enhance client engagement, drive revenues, and deliver memorable experiences. Proven ability to manage all aspects of logistics coordination, corporate event sales, and destination management while fostering strong customer relationships aligning with business objectives.

Overview

24
24
years of professional experience
1
1
Certificate

Work History

Advertising Sales Manager

Breakwall Publishing
Remote, FL
06.2024 - Current
  • Spearheaded integrated marketing and advertising sales initiatives for Seaside Retailer, and Souvenirs, Gifts & Novelties magazines, boosting brand visibility and revenue growth.
  • Built and maintained strong relationships with customers, ensuring long-term partnerships, and high customer satisfaction.
  • Optimized administrative processes to enhance efficiency and customer service quality.

Home Care Provider

Self-employed
Montverde, FL
01.2021 - Current
  • Administered comprehensive care for an elderly family member, ensuring that daily medical, nutritional, physical, and hygiene needs were met.
  • Simultaneously, I pursued courses and earned certifications in cutting-edge technologies and marketing strategies, ensuring readiness for workforce reintegration.

Advertising Sales Director

CAB Communications, Inc.
Remote, FL
01.2022 - 08.2022
  • Directed strategic sales of print and digital advertising solutions, webinars, and e-newsletters in the East Coast Region.
  • Created marketing campaigns that bolstered brand presence and engaged key demographics, enhancing customer acquisition.

Senior Director of Global Advertising Sales

IAAPA
Alexandria, VA / Orlando, FL
10.2011 - 10.2020
  • Promoted to Senior Director from Sales Executive, Advertising and Sponsorship Sales, by consistently exceeding sales quotas in competitive international markets, showcasing strategic leadership, and delivering measurable results.
  • Increased total media sales by 179%, achieving $1.2 million in revenue through innovative marketing, and advertising strategies.
  • Pioneered new advertising formats and up-selling strategies that increased advertising revenue by 20% year over year.
  • Negotiated complex advertising and sponsorship contracts with agencies, corporate clients, and key partners, ensuring maximum value, while building trust and loyalty with stakeholders.
  • Led successful advertising sales campaigns targeting international markets, increasing global revenue share exponentially in Europe and Asia.
  • Managed logistics and execution for global trade show advertising and sponsorships, coordinating with internal teams and external vendors.
  • Led cross-functional collaboration with sales, marketing, editorial, production, digital, and finance teams, ensuring seamless campaign execution and optimal performance within budgets.
  • Developed client-oriented sales strategies, utilizing a consultative approach to deliver tailored solutions, enhance brand visibility, and boost revenue through persuasive presentations, impactful proposals, and expert negotiation.
  • Spearheaded digital engagement initiatives, including expo programs, sponsored content, native ads, video-enabled advertising, and industry news hubs, significantly increasing audience engagement and digital ROI.
  • Launched a daily e-newsletter in partnership with a third-party media publisher, doubling digital advertising revenue and audience reach.
  • Conducted data-driven campaign analysis by leveraging performance metrics to optimize ROI, and deliver actionable recommendations that improved campaign effectiveness and client satisfaction.
  • Managed multiple accounts and projects simultaneously, meeting tight deadlines while maintaining exceptional quality standards, and delivering superior experiences.

Advertising and Sponsorship Sales Manager

American Psychiatric Association
Washington, DC
05.2001 - 10.2011
  • Generated over $900K in annual sales by guiding clients in creating impactful advertising campaigns across print, digital media, and sponsorships, achieving measurable success, and exceeding objectives.
  • Designed and implemented expo sponsorship programs featuring tiered packages with premium benefits, such as sponsor-hosted workshops, networking events, and high-visibility signage, securing top-tier sponsors, and enhancing event profitability.
  • Aligned advertising and sponsorship strategies with brand objectives by creating targeted marketing collateral, including brochures, flyers, and social media campaigns, to increase brand awareness and audience engagement.
  • Collaborated with cross-functional teams to integrate advertising and sponsorship opportunities into cohesive, results-oriented campaigns adhering to regulatory compliance.

Education

Bachelor of Fine Arts - Media Production

New York University
New York, NY

Associate of Applied Science - Broadcast Media

NCACC
Bethlehem, PA

Skills

  • Event sales and client engagement
  • Corporate meeting and event logistics coordination
  • Destination management expertise
  • Strategic sales planning and execution
  • Customer relationship management (CRM)
  • Creative event concept development
  • Vendor and stakeholder collaboration
  • Contract negotiation and budget management
  • Data-driven decision-making
  • Customer satisfaction and retention
  • Presentation and communication skills
  • Sales and marketing campaign development
  • Digital marketing expertise
  • Process improvement and operational efficiency
  • Professional relationship-building
  • Revenue growth and development
  • Negotiation and influencing skills
  • Team leadership and development

Certification

Digital Marketing Science / Google Analytics / Google Ads Search / HubSpot Email Marketing

University of South Florida, Tampa, FL

.

Generative AI Specialist

AI Business Institute, Fort Lauderdale, FL

.

Programmatic Advertising

Udemy, Online

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Advertising Sales Manager

Breakwall Publishing
06.2024 - Current

Advertising Sales Director

CAB Communications, Inc.
01.2022 - 08.2022

Home Care Provider

Self-employed
01.2021 - Current

Senior Director of Global Advertising Sales

IAAPA
10.2011 - 10.2020

Advertising and Sponsorship Sales Manager

American Psychiatric Association
05.2001 - 10.2011

Bachelor of Fine Arts - Media Production

New York University

Associate of Applied Science - Broadcast Media

NCACC

LinkedIn

www.linkedin.com/in/brian-skepton-30b4159

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