Overview
Work History
Education
Timeline
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Brian Sobel

West Hills

Overview

22
22
years of professional experience

Work History

General Manager

Honda Van Nuys
08.2023 - Current
  • Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
  • Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
  • Increased sales YOY by 40%, increased Fixed Ops by 35% YOY

General Manager

Keyes Hyundai
04.2017 - 07.2023
  • Implemented new programs, such as the community outreach program, to boost employee retention and reduce turnover and increase neighborhood involvement
  • Increased revenue streams by lowering costs, managing schedules, and conducting variance and risk analysis to identify and correct problems
  • Worked directly with management in the parts, service and sales departments to brainstorm, discuss strategy, and mitigate any possible issues
  • 1 in the Western Region 5 straight years
  • Increased annual net profit from $2.1 million in 2016 to $14.2 million in 2021 and pacing $19.7 million in 2022.

General Sales Manager

Keyes Hyundai
08.2008 - 04.2017
  • Led the sales department to become #1 dealer in the Western Region for 10 years
  • Implemented new inventory management procedures that enabled us to grow from 40-50 cars per month to 400
  • Kept track of the performance of the sales team, analyzed sales data, and reported findings to the General Manager for continued improvement in sales all areas of the sales process
  • Hire, trained and motivated a team of 40 people in all departments in sales
  • Sales, BDC, Finance and sales managers.

Finance Director

Keyes Woodland Hills Honda
11.2005 - 08.2008
  • Increased revenue by 95% by assisting with operations management, including sales and marketing efforts
  • Oversaw a team of 4 finance managers
  • Increased PVA 60% YOY
  • Generated financial statements and assisted with account closing procedures each month
  • Assisted department staff with clerical and administrative tasks
  • Prepared financial pages for senior management to review.

Finance Manager

Keyes Woodland Hills Honda
09.2003 - 11.2005
  • Packaged deals correctly through cross-functional collaboration with the controller and title clerk
  • Implemented revenue-generating strategies that resulted in a profit increase of 70%
  • Typed 80-90 deals per month with a per vehicle average of $2247
  • Reduced risk by analyzing loan submissions and following all established guidelines and procedures
  • Improved financial performance metrics by leveraging networking opportunities to build long-term relationships.

Salesperson

Hamer Toyota
09.2002 - 08.2003
  • Promoted the conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs
  • Elicited information from customers by asking open-ended questions and assisting them in selecting appropriate merchandise
  • Provided each customer with top-notch, personalized service and courteous support to increase sales and customer satisfaction
  • Averaged 32 cars per month.

Education

Bachelor of Arts - Business Communications

CSU Northridge
01.1999

Timeline

General Manager

Honda Van Nuys
08.2023 - Current

General Manager

Keyes Hyundai
04.2017 - 07.2023

General Sales Manager

Keyes Hyundai
08.2008 - 04.2017

Finance Director

Keyes Woodland Hills Honda
11.2005 - 08.2008

Finance Manager

Keyes Woodland Hills Honda
09.2003 - 11.2005

Salesperson

Hamer Toyota
09.2002 - 08.2003

Bachelor of Arts - Business Communications

CSU Northridge

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Brian Sobel