Brian Sureck
Consumer Packaged Goods
Plano,TX
Summary
Dynamic National Category Manager with expertise in driving product strategies and enhancing category growth. Proven track record in leading cross-functional teams, conducting market research, and executing successful promotional campaigns. Strong analytical skills in data analysis, trend forecasting, and budget management. Achieved significant business performance improvements through innovative category management techniques.
Overview
20
20
years of professional experience
Work History
Category Insights Manager - C-Store Channel & 7-11
Mondelez International
Dallas
06.2024 - Current
- Led insights and analytics for Oreo, Chips Ahoy, Nutter Butter, Ritz Crackers, CLIF Bars, Sour Patch Kids, Swedish Fish, and BelVita to achieve $1.2 billion annual goal.
- Commercialized insights to enhance channel relevance and support internal investments.
- Presented monthly category reviews to key customers, emphasizing ongoing initiatives and consumer shopping behaviors.
- Created and executed a distribution drive that closed 1,200 points, generating $3 million in incremental sales.
- Developed dashboards to track new item speed to shelf and performed pre- and post-promotion analyses.
- Analyzed competitive activity to optimize resource allocation and adjust strategies as necessary.
- Collaborated with cross-functional teams to ensure alignment with strategic objectives.
- Utilized data-driven strategies to identify growth opportunities across multiple brands.
National Category Manager – Trade Development
SOUTHERN GLAZER’S WINE AND SPIRITS
Dallas
05.2018 - 05.2024
- Managed customer portfolio valued at $3.5 billion across Grocery, Drug, Club, and Packaged Liquor sectors.
- Commercialized shopper insights to drive sales strategies, achieving 14% CAGR in Wine and Spirit categories.
- Established supplier relationships to enhance distribution efficiency and increase market share via data analysis.
- Developed business reviews for Wine and Spirit teams to improve communication with key stakeholders.
- Initiated national selling strategy for Spirits-based Ready-to-Drink products to boost market penetration.
- Led Internship Program by hiring and mentoring participants through targeted coaching initiatives.
- Promoted from Texas state role to National Accounts in June 2023, enhancing strategic oversight.
Manager – Category Leadership
Frito-Lay, A Wholly Owned Subsidiary of PepsiCo
Plano
01.2015 - 01.2018
- Oversaw $325.0MM Frito Lay category across 7 divisions of Albertsons Companies.
- Delivered actionable insights and category management plans, achieving 2-year CAGR of 9%.
- Coached sales team of 7 on customer analysis, enhancing category sales strategies.
- Identified assortment expansion opportunities, resulting in 5% space increase over 2 years.
- Developed sales and reporting tools for comprehensive trend analysis utilized by entire Albertsons team.
- Synchronized insights into selling narratives and business reviews with a customized approach across all divisions.
Senior Category Manager | Chobani Yogurt Team Lead
CROSSMARK Food Brokerage
Dallas
12.2012 - 09.2014
- Generated consumer insights, driving revenue growth for key retailers through expert analysis.
- Developed comprehensive product and category strategies, focusing on consumer behavior and analytics.
- Served as Trusted Advisor to retailers, facilitating new Greek yogurt category launches with optimal pricing and placement.
- Hired and trained Retail Analysts, significantly enhancing retail coverage capabilities.
- Cultivated relationships with key stakeholders across departments to improve category performance.
- Crafted a national selling story that generated over $200 million in new product sales for Chobani Yogurt.
- Launched an e-newsletter providing product updates and insights to over 100 senior decision-makers.
Education
Bachelor of Science - Finance
Indiana University Bloomington
BloomingtonSkills
- Category planning and management
- Syndicated data analysis
- Annual operating plans
- Go-to-market strategies
- Consumer insights and marketing
- Coaching and mentoring
- Assortment optimization
- Promotional effectiveness
- Sales target oversight
- Opportunity gap analysis
Timeline
Category Insights Manager - C-Store Channel & 7-11
Mondelez International
06.2024 - Current
National Category Manager – Trade Development
SOUTHERN GLAZER’S WINE AND SPIRITS
05.2018 - 05.2024
Manager – Category Leadership
Frito-Lay, A Wholly Owned Subsidiary of PepsiCo
01.2015 - 01.2018
Senior Category Manager | Chobani Yogurt Team Lead
CROSSMARK Food Brokerage
12.2012 - 09.2014
Bachelor of Science - Finance
Indiana University Bloomington
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