Summary
Overview
Work History
Education
Skills
Timeline
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Brian Tarleton

Hawthorne,CA

Summary

Accomplished VP/Sales Manager with a proven track record at Katz Media, adept at negotiating and training sales teams to exceed revenue goals. Spearheaded initiatives to surpass the 2024 business target by $200K, demonstrating exceptional skill in managing client/station relationships and fostering a positive work environment. Expert in analytics-driven pricing strategies, achieving significant market share growth.

Overview

26
26
years of professional experience

Work History

VP/Sales Manager

Katz Media
03.2013 - Current
  • Responsible for increasing revenue, share and rates year over year.
  • Hired and Managed 5 sellers and 2 assistants to maximize productivity
  • Director of Sales for all Audacy West Coast markets west of Denver.
  • Created Rate Cars for all legalized gambling states.
  • Used inventory analytics and rate optics to build effective pricing for all Audacy radio stations.
  • Already achiaved new business goal for 2024. Budget was $1.4M and we are currently at 1.6M.

General Manager

WhoSay
06.2010 - 03.2013

Start-up Social media platform partnered with Creative Artists Agency (CAA).

Responsible for signing up various CAA Talent to post to social media using the WhoSay app.

Created strategies for talent to post more content to social media sites to increase followers.

Managed a diverse team of professionals 4 talent managers, 2 strategists and 2 assistants.

Responsible for finding sales partners to sponsor talent pages.

Account Executive

Sirius XM
05.2009 - 06.2010

Qualified leads, built relationships and executed sales strategies to drive new business.

Managed the platforms largest advertiser Ashley Madison.

Developed the "Howard Stern Mistress Beauty Pageant" with Ashley Madison

Sales Manager

D&R Radio Sales
03.2005 - 11.2008

Responsible for increasing revenue, shares and rates year over year for over 300 radio stations.

Increased and hit budget 3 years straight.

Oversaw a team of 8 salespeople

Sales Manager

D&R Radio
06.2002 - 03.2005

Sales Manager

CBS Radio
03.1998 - 06.2002

Education

Bachelor of Arts - General Business

Arizona State University
Tempe, AZ

Skills

  • Training Sales people
  • Negotiating
  • Managing client/station relationships
  • Creating a positive work environment

Timeline

VP/Sales Manager

Katz Media
03.2013 - Current

General Manager

WhoSay
06.2010 - 03.2013

Account Executive

Sirius XM
05.2009 - 06.2010

Sales Manager

D&R Radio Sales
03.2005 - 11.2008

Sales Manager

D&R Radio
06.2002 - 03.2005

Sales Manager

CBS Radio
03.1998 - 06.2002

Bachelor of Arts - General Business

Arizona State University
Brian Tarleton