Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

BRIAN TRIANO

Park Ridge,NJ

Summary

SENIOR MARKETING LEADER

Enhance Customer Interactions and Experiences through Data-Driven Initiatives

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance.

Overview

26
26
years of professional experience
1
1
Certification

Work History

Director Marketing Strategy

CHARTER COMMUNICATIONS
01.2022 - Current
  • Oversee all mobile marketing and retail efforts of Spectrum, including marketing programs with original equipment manufacturer (OEM) partners
  • Develop ongoing strategies / support to drive store traffic
  • Manage digital marketing campaigns aligned to ongoing business objectives and corporate goals
  • Build data-centric solutions and automated processes to elevate market position with key focus on hyper-targeted marketing initiatives centered around omni-channel customer journeys
  • Developed strategic programs in support of new product introductions (NPIs) by managing relationships with key OEM partners and Charter leadership, launching over 30 NPIs and 60 annual promotions across 5 OEM partners, including Apple
  • Samsung, Motorola, Google, and TCL
  • Expanded reach by developing integrated marketing programs across paid and owned channels, including broadcast and cross-channel TV, spot radio, streaming audio, digital video, digital display, paid search, social, email, Short Message Service(SMS) / Multimedia Messaging Service (MMS) website, retail, and direct mail
  • Led Apple relationship and marketing commitment, exceeding $30M in annual spend and executed Google relationship to meet marketing commitments through bespoke marketing programs
  • Surpassed performance goals with 2024 Samsung S24 NPI, attaining 176% to forecast and 252% YoY performance for pre-order sales by leveraging new go-to-market (GTM) strategies, targeted and personalized offers, and secured Samsung funding to develop market leading customer programs.
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.

Senior Marketing Manager

VERIZON
01.2020 - 01.2022
  • Spearheaded business-to-business (B2B) and account-based marketing (ABM) lead generation strategy
  • Developed multi-channel marketing strategies to secure leads for business markets
  • Partnered with field marketing and sales to close multi-million-dollar deals within network solutions, customer experience, unified business communications, and security product groups
  • Directed agency partners McCann, DemandBase, IDG, TechTarget, and UberFlip
  • Designed integrated campaigns to launch Verizon's partnership with AWS 5G MEC solutions, steering development of marketing materials, website portal, e-communications, syndicated partner programs, paid and organic search, and sales enablement tools, and launching in automotive, media and entertainment (M&E), manufacturing, and retail vertical markets
  • Generated over 1.5K marketing qualified leads (MQLs) of C-level targets for enterprise business, yielding 20% close rate and developed 1:1 ABM program for CVS Health, creating key plays and GTM strategies for sales to engage with C-level targets within CVS, boosting sales volumes by 6%
  • Achieved 5% lift in sales revenue by leveraging intent data to identify and grow key accounts, developing target lists for key vertical markets, and executing 1:few and vertical ABM programs.
  • Managed vendor relationships effectively to ensure timely delivery of products/services while maintaining budget constraints.

Senior Marketing Manager, Delivery Service Partner

AMAZON
01.2019 - 01.2020
  • Guided marketing technology and lead generation strategy for Amazon Logistics, NA Last Mile, and DSP programs
  • Delivered omni-channel marketing strategies and content to attract new DSPs to grow delivery network of self-owned and operated small businesses
  • Integrated marketing technology solutions to improve customer experiences, accelerate program conversions and processes, and strengthen data quality and program reporting
  • Developed 5-year marketing technology road map that targeted and acquired over 7.5K DSPs, enhancing an already customer-obsessed experience, accelerating customer conversions, and reducing acquisition costs below $9K in year 1
  • Managed customer journey mapping programs and identified 3 key areas to improve customer conversions on DSP website and application process, advancing conversion rates by 1.6% resulting in more than 300 DSP-inclined candidates
  • Led marketing automation capabilities for DSP with integration of Pardot and Salesforce.com, SplashThat for event management, and GoToMeeting for webinars, steering development of marketing templates to deliver emails and program landing pages and integrating form strategy to collect customer insights for lead generation and sales prioritization.
  • Implemented data-driven decision making by using analytics tools to track campaign performance and adjust strategies accordingly.

Head of Digital Marketing and Data Analytics

GAF
01.2012 - 01.2019
  • Directed department of 12 professionals on customer experience and engagement initiatives through omni-channel strategy
  • Developed customer segmentation and contact strategies and lifecycle communication plans to deepen customer segment engagement and enhance product sales and lead generation solutions
  • Guided and implemented digital transformation with Martech stack of Eloqua, Salesforce, Sitecore, Cvent, and Sprinklr,facilitating customer lifecycle needs and passing leads to sales centered around enterprise lead strategy and score
  • Delivered marketing automation applications supporting customer engagement activities and led development needs,executing 10M+ emails per year with average open rate of 27% and 8% click-to-open rate
  • Operated demand generation model to identify, acquire, nurture, and develop marketing-qualified leads, attaining average lead acceptance rates of 25% for commercial-driven programs
  • Built and operated marketing database of 250K targets, reducing unknown contacts 15% and increasing marketable customers from 65% to 82%+
  • Directed data analytics team to build data-driven models and algorithms, supporting business needs, analyzing data to derive insights and distributed reporting through Tableau
  • Created and executed customer loyalty programs and promotional strategies averaging 1B+ in sales volume with 30%redemption rate
  • Oversaw integrated and segmented campaigns through omni-channel strategy consisting of emails, web, mobile, social(paid and owned), phone, and direct mail, growing engagement rates 25% and reducing response time to less than 1 hour
  • Designed pay-per-click (PPC), search engine optimization (SEO), and search engine marketing (SEM) strategies to drive lead and acquisition efforts, lessening cost per acquisition (CPA) 17% and realizing conversion rates of 25%.
  • Launched new product lines through effective online campaigns that generated significant interest from target audiences.

Senior Marketing Manager

PDR NETWORK
01.2011 - 01.2012
  • Oversaw and managed all sales and marketing activities for print and digital
  • Directed international and domestic product sales through trade distribution
  • Maximized customer sales through website channels such as Everyday Health website for
  • PDRhealth.com
  • Led all marketing and strategic support for PDRs enterprise database platform, PDR3D
  • Held profit and loss(P&L) responsibility for 20+ products
  • Demonstrated 5% lift in product sales by developing segmentation strategies that target medical professionals through various channels to distribute 500K+ PDR products domestically and internationally
  • Implemented reengineering project of PDR3D in conjunction with Reed Elsevier to launch product suited for hospital,pharma, research, and legal industries, creating first digital solution for PDR Network.
  • Spearheaded a successful product launch with comprehensive marketing plans and cross-functional collaboration.

Marketing Manager

SONY
01.2005 - 01.2011
  • Oversaw CRM Department and staff to develop strategic planning and execution to integrate Sony Card Program into Sony
  • Rewards and establish 1 common loyalty program and 1 program currency
  • Executed and administered new businessopportunity for CMSC to increase member engagement and program monetization for Sony Rewards and Sony Card members
  • Delivered customer-lifecycle communication strategy, lifting program penetration rate of 14% and card spend 4.5%
  • Increased new Sony Card accounts to 3.5K+, resulting in $315K in program revenue within 3 months
  • Developed merchant solution and loyalty platform with Wheel of Fortune called Wheel Deals, the first broadcast merchant program of its kind, providing relevant offers to 20M+ customers multiple times per week.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.

Marketing Manager

SONY
01.1998 - 01.2005
  • Designed, developed, and launched My Sony, the first corporate-wide customer loyalty program
  • Managed program acquisition, retention, and overall customer experience
  • Grew program to 4.6M members in 4 years
  • Coordinated development of new business venture for Sony with co-branded credit card product to establish direct relationship with customer as part of global CRM initiative and grew card acquisitions 25% in 1 year
  • Established customer-retention strategy that reduced attrition 3% and increased active membership 20%+.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.

Education

MBA - Marketing

Miami University
Oxford, OH

Bachelor of Science - Marketing

Ithaca College
Ithaca, NY

Skills

  • Demand Generation & Response
  • Pipeline Development
  • Brand strategy
  • Integrated Marketing
  • Marketing Strategy Development
  • Team Development
  • Customer Growth and Performance
  • Digital Marketing
  • Social Marketing
  • Marketing Automation
  • Consumer Insights Generation
  • Data-Driven Decision-Making
  • Campaign Management
  • Marketing Analytics
  • CRM Management
  • Content Strategy

Certification

ITSMA ABM Certified 2021

Timeline

Director Marketing Strategy

CHARTER COMMUNICATIONS
01.2022 - Current

Senior Marketing Manager

VERIZON
01.2020 - 01.2022

Senior Marketing Manager, Delivery Service Partner

AMAZON
01.2019 - 01.2020

Head of Digital Marketing and Data Analytics

GAF
01.2012 - 01.2019

Senior Marketing Manager

PDR NETWORK
01.2011 - 01.2012

Marketing Manager

SONY
01.2005 - 01.2011

Marketing Manager

SONY
01.1998 - 01.2005

MBA - Marketing

Miami University

Bachelor of Science - Marketing

Ithaca College

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