BRIAN VAN SADERS

• Manage, coach and individually sell across Better Collective and PlaymakerHQ North American platforms overseeing a combined $25M sales goal.
• Lead cross-functional teams, managing 10 sellers, pricing and planning and account managers.
• Cultivated strong relationships with key decision makers at agencies and clients such as Optimum Sports, WPP, Havas, Publicis Sports, and NBA2K .
• Individually sold and continuously exceeded goals driving over $5M in two plus years working with brands such as Macy's, DoorDash, NBA2k, Yahoo, Gatorade and Ford.
• Help launched new video digital shows with Shaq, Angel Reese, Jalen Brunson and Marshawn Lynch.
• Demonstrated proficient leadership skills to motivate employees and build competent teams having hired and promoted five sellers/account managers.
• Collaborated with senior management to develop strategic initiatives and long term goals building out go to market strategies such as pricing, planning and comp plans.
• Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
• Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization's audio, video and social platforms .
• Identified opportunities to improve business process flows and productivity working with C Level execs and marketing.
• Built high-performance teams through effective recruitment practices focused on competency alignment coupled with ongoing performance management processes.
• Oversee business-wide changes to modernize procedures and organization through two re orgs.
• Communicate business performance, forecasts and strategies to investors and shareholders.

• Supervised a sales and marketing team of six across platforms such as: Podcasts, YT Video, Social, Branded Content, and Experiential.
• Performed budget management tasks such as monitoring team sales performance against projections and preparing annual budgets.
• Formed strategic relationships with athletes such as Kevin Garnett, Paul Pierce, Mike Tyson, and Tony Hawk to improve show performance for advertising partners.
• Refined pricing strategies based on thorough analysis of historical data, competitor actions, perceived value proposition among target audiences.

Key Achievements

• Increased company revenue by 300% growth in sales from 2021-2022 as a startup from $1.5M to $6M, implementing strategic sales plans and targeting key market segments.
• Billed more than $3.5M of own revenue from accounts such as BetMGM, Body Armor, NBA, Athletic Greens and Manscaped.
• Researched, prospected and successfully sold the largest media deal in company history to BetMGM for $2M.
• Developed strong relationships with clients for long-term partnerships and increased customer retention.

• Manage the NY Digital Sales platforms for NBC Sports Regional Sports Networks. (Includes Twitter, FB, IG, and YouTube)
• Oversee all digital sales initiatives for a team of six.
• Create valuable revenue reports used by upper management to track and optimize advertising strategies.
• Develop digital sales strategies, and advertising rates for all SNY digital platforms.
• Create new packaged advertising opportunities and sales collateral for SNY, including media sales kits.
• Liaison between sales and marketing to implement social strategies and marketing promotions.

Key Achievements

• Oversaw the launch of Sports Net NY’s first ever programmatic sales platform.
• Established new digital sales structure for NBC online streaming platform which saw growth from 1M to 1.3M in 2020.
• Penetrated and grew target advertiser verticals by introducing social first series to key accounts such as, GEICO, PointsBet, and Honda.
• Introduced new product offerings and developed pricing strategy, including rich media units and custom streaming packages.
• Team sold one custom content series in 2018 and grew to ten.

• Director of Boston and Midwest offices, whose goals exceeded $7 million in 2017.
• Developed and maintained relationships with liquor brands such as MillerCoors, AB In Bev, Jack Daniels, Bacardi, and Blackheart Rum totaling over $1.5M.
• Developed interpersonal skills having dealt with diversity of professionals, including senior management, sales teams, clients, and ad agencies.

Key Achievements

• Created, developed, and maintained 10 new accounts, totaling $600k in sales, which includes gaming and high end fashion partners such as E League, Ralph Lauren, and GUCCI.
• Generated $350k in programmatic revenue through new account acquisitions and lead source generation for multiple accounts such as Subaru, Chase Banking, TBS, Best Buy and more.

• Played a lead role on pitches to current and prospective accounts, delivering presentations that won new and increased existing business.
• Sell nationally across multiple platforms reaching 20 million fans monthly through display, mobile, video, events and social media.
• Manage Multi Market business for National Accounts and Agencies including: Group M, PHD, Havas, Mullen, Hill Holiday, Digitas, Anheuser Busch, 360i, Initiative, and MediaStorm.

Key Achievements

• Closed new business for accounts such as HBO, Deep Silver’s Video Game “Homefront: The Revolution”, which generated $750k in revenue.
• Increased programmatic spending by 30% across all direct brands through PMP deals.

• Played a lead role on pitches to current and prospective accounts, delivering presentations that won new and increased existing business to drive multimillion-dollar revenue growth with the WWE YouTube channel.
• Sold nationally across multiple platforms such as Online, TV, 24/7 Linear/VOD Digital Network and Events while reaching 100 million fans monthly through mobile, video, display and social media.
• Manage Multi Market business for National Accounts and Agencies including: Group M, Starcom, Spark, Mullen, and Zenith.

Key Achievements

• Won over $850k in revenue with clients such as CPG, Consumer Electronics, Tune in Business, Video Games, Auto, Retail, QSR, and others.
• Sold $350k Simple Mobile campaign as a sponsor to one of WWE Tent Pole events.

• Lead cross-functional teams, managing seven sellers, pricing and planning and account managers.
• Created valuable revenue reports used by upper management to track and optimize advertising strategies.
• Increased sales revenue by developing and implementing effective sales strategies from $4M to $10M.
• Developed digital sales strategies, and advertising rates for all national Tribune digital news platforms.
• Introduced new product offerings and developed pricing strategy, including rich media units and custom mobile app packages.