Summary
Overview
Work History
Education
Skills
Personal Information
Additional Highlights
References
Timeline
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Brian Wadley

Detroit

Summary

Results-driven Associate Client Success Director with a background in business development, marketing, and digital media sales. Over $600,000+ in revenue sourced at Brkthru, with expertise in client success, revenue growth, campaign strategy, and AI-driven innovation. Founder and writer of The Next Big Something, a newsletter and podcast covering AI, startups, and emerging innovations. Passionate about AI’s impact on business, I use AI tools daily to optimize workflows, enhance creativity, and drive efficiency.

Overview

5
5
years of professional experience

Work History

Founder, Writer, & Host

The Next Big Something
02.2025 - Current
  • Company Overview: Newsletter & Podcast covering AI, tech startups, and emerging innovations
  • Cover AI, tech startups, and emerging innovations, including OpenAI, GPT models, generative AI, and automation
  • Research and test AI tools daily, evaluating ChatGPT, Claude, Midjourney, ElevenLabs, Copy.ai, Zapier, Jasper, and Perplexity AI
  • Interview entrepreneurs, investors, and innovators, highlighting disruptive business models and AI-driven solutions
  • Conduct in-depth industry research, sharing insights on the future of AI, automation, and technology-driven business growth
  • Newsletter & Podcast covering AI, tech startups, and emerging innovations

Associate Client Success Director

Brkthru
Detroit
01.2023 - Current
  • Promoted from Business Development Specialist to Associate Client Success Director for exceeding revenue targets and driving client growth
  • Own a portfolio of SMB & enterprise clients, ensuring retention, strategic growth, and long-term partnerships
  • Sourced over $600,000+ in revenue, identifying opportunities for upselling, cross-selling, and campaign expansion
  • Develop data-driven marketing strategies, optimizing digital ad campaigns across programmatic, CTV, audio, and social
  • Drive automation and efficiency, leveraging AI tools to enhance client outreach and campaign performance
  • Collaborate cross-functionally with sales, analytics, and product teams to refine the client experience
  • Conduct A/B testing and experiment with new engagement strategies to increase revenue and campaign effectiveness
  • Analyze performance metrics, providing actionable insights that improve ROI and client satisfaction

Marketing Coordinator

MGM Grand Detroit
Detroit
11.2022 - 09.2023
  • Managed cross-channel marketing campaigns in hospitality, entertainment, and dining
  • Developed digital and traditional advertising strategies aligned with brand goals
  • Led customer engagement initiatives to enhance brand perception

Marketing Specialist Intern

Xavier University
01.2020 - 12.2021
  • Managed university social media accounts and created high-engagement content
  • Organized events from planning to execution, ensuring brand consistency

Education

BBA - Marketing

Xavier University
Cincinnati, OH
05-2022

Skills

  • Business Development
  • Revenue Growth
  • AI & Automation
  • Marketing Strategy
  • Digital Media Sales
  • CRM & Client Success
  • Copywriting
  • Growth Strategy
  • Customer Engagement
  • ChatGPT
  • Claude
  • Midjourney
  • ElevenLabs
  • Zapier
  • Jasper
  • Perplexity AI
  • Cold Outreach
  • Social Media Management
  • Project Management

Personal Information

Title: Associate Client Success Director

Additional Highlights

  • AI Tool Expert – Use AI daily for automation, workflow optimization, and business growth.
  • Tech Enthusiast – Constantly exploring new AI-driven tools, GPT models, and digital strategies.
  • Podcast Host & Industry Researcher – Analyzing trends in AI, automation, and startup innovation.

References

References available upon request.

Timeline

Founder, Writer, & Host

The Next Big Something
02.2025 - Current

Associate Client Success Director

Brkthru
01.2023 - Current

Marketing Coordinator

MGM Grand Detroit
11.2022 - 09.2023

Marketing Specialist Intern

Xavier University
01.2020 - 12.2021

BBA - Marketing

Xavier University

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